A+ 2025
1. Inbound Marketing Pull Strategy, closely aligned with digital
mar- keting, attracts leads by providing
helpful con- tent
2. Outbound Marketing Associated with traditional and digital
market- ing, uses volume and repetition
to spread word of existence, push
strategy
3. Owned Media Example Blog, Website, Social Media Account,
4. Paid Media Example Display Ads, Social Media, Retargeting
5. Earned Media Example Word of mouth promotion, reviews, and
men- tions
6. Direct Marketing Mailings and brochures, flyers, and
coupons
7. Broadcast Marketing Product placement, program sponsorship,
and cinema advertisement
8. Referral Marketing Fidelity cards, word of mouth, and
discounts for sponsorships
9. Traditional Marketing characteristics Outbound, one-to-many, mass, passive
audi-
ence
10. Digital Marketing characteristics Active audience, inbound, one-to-one,
individ-
ual
11. 3i principles 1.
Initiate
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A+ 2025
2. Iterate
3. Integrate
12. Specific and Measurable
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A+ 2025
What elements of a SMART objective
are illustrated in the following
statement?
In order to establish myself as a
digital marketing expert, I will
complete a diplo- ma in digital
marketing.
13. Audience Research Survey tool, marketing research company,
so- cial media platform, behavior
analytics
14. Social Listening Hootsuite, hashtags, Tweetdeck,
influencers
15. Social listening identifies audiences interests
16. market research provides third-party analysis of specific
topics
17. What are the main benefits of a 360 mar- Optimizes for scale and relevance,
covers the
keting campaign? from in-
18. Steps of framework for
managing pro- jects
19. Why use content marketing in a
digital strategy?
20. What are the potential benefits