(WGU D381E) MKTG 6040 E Commerce &
Marketing Analytics -Objective Assessment Guide
Questions and Answers 2025/2026| Rated A+
|Guaranteed Pass!
When it comes to Google marketing analytics, why is the number of impressions important? -
ANSWER The number of impressions help a business assess whether its campaign is on track
based on the parameters set by it.
A group of individuals have set up an e-store and are running a digital campaign to understand
the effectiveness of the design of the e-store.What is the use of Google Analytics in this case? -
ANSWER To help assess data pertaining to the design factors that correlate with the campaign
goals
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for the
company's online store to determine the success of the latest digital advertising campaign in
achieving the campaign goal of increasing the click-through rate from 3% to 7%. How is paid
traffic directly correlated with the campaign goal for the online store? - ANSWER Paid traffic
helps to determine the current success of sales strategies for a product that is being advertised.
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for the
company's online store and analyzing the effectiveness of its online campaign across various
social media platforms.Which type of traffic should Daniel focus on in this case? - ANSWER The
traffic that focuses on the number of customers that a business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform basic data
analysis of the organization's current campaign. However, the data scientist now wants to
perform customized data analysis to create comprehensive campaign performance
reports.What is an efficient approach in this case? - ANSWER The data scientist should use the
data analysis libraries available in Python for data mining and data processing.
,A marketing team has created spreadsheets and charts to present user data related to a
campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The team
decides to use Google Data studio for this. What is the importance of Google Data Studio in this
case? - ANSWER It allows visualization of campaign data using dashboards and customer
reports.
A company is running a campaign to increase product sales, and the marketing team of the
company is tracking campaign data using Google Analytics. The team decides to use funnel
exploration to visualize the steps that users take to complete a task such as making a purchase.
How is the use of funnel exploration beneficial in this case? - ANSWER It helps the team to
understand how successfully users are completing each stage in order to improve inefficient
customer journeys.
A marketing specialist of a company is using the explorations feature in Google Analytics to
track the data of the company's latest advertising campaign.Which information is the marketing
specialist going to find if they use the cohort technique in this case? - ANSWER Insights about a
group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of monitoring and
tracking website performance during a campaign? - ANSWER Run a piece of code or a tag on
each website that needs to be monitored to make web analytics tools aware of them
A company is working on three digital advertising campaigns, with the marketing goal of
increasing brand awareness. Which approach should this company take to efficiently monitor
the progress of each campaign? - ANSWER Set a specific performance goal for each campaign
The marketing team of a company wants to increase the efficiency of the company's latest
digital marketing campaign. So the team decides to link the Google Ads account to Google
Analytics. What is the benefit of linking the two Google platforms in this case? - ANSWER It
enables the team to merge data about conversions from Google Ads with data about audience
demographics in Google Analytics.
, An e-commerce website plans to run A/B tests to determine whether it should change the color
of the "Checkout" button from orange to green. The company then creates a hypothesis to
explain the "how" and "why" of the experiment.Why is it important to have a strong hypothesis
in this case? - ANSWER It makes it easier to quantify the results and communicate them to
stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos on its website
with cat videos will lead to more adoption inquiries. The center developed the following
hypothesis: "As the research shows that most popular animal videos are cat videos, it is
expected that using a cat video on the web page will increase adoption inquiries by 5%."
However, the A/B test for the asset failed to give the expected outcome.What should the center
do in this case? - ANSWER Adjust the hypothesis and test another variant
Li moves to a new city and stays for a year. While living there, Li buys groceries twice a month
from a local grocery store. Li's average order value is $75.What is Li's lifetime value (LTV) for this
local grocery store? - ANSWER $1,800
The goal of an e-commerce company's marketing campaign is to encourage visitors to its
website to sign up for a newsletter. At the end of the campaign, data shows that newsletter
sign-ups increased by 22 percent because of the campaign.Which type of conversion does this
scenario exemplify? - ANSWER A micro conversion
An e-commerce company wants to increase the traffic to its website using Google Ads.Which
bidding strategy should the company use in this case? - ANSWER Cost-per-click bidding
An e-commerce company wants to increase its conversion rate and decrease its cart
abandonment rate. As a result, the company decides to run a campaign using Smart Bidding
that would make automated decisions to increase the efficiency of the campaign.How is Smart
Bidding going to be useful in this case? - ANSWER It uses machine learning to analyze real-time
data to display the right message to the right user at the right time.
Marketing Analytics -Objective Assessment Guide
Questions and Answers 2025/2026| Rated A+
|Guaranteed Pass!
When it comes to Google marketing analytics, why is the number of impressions important? -
ANSWER The number of impressions help a business assess whether its campaign is on track
based on the parameters set by it.
A group of individuals have set up an e-store and are running a digital campaign to understand
the effectiveness of the design of the e-store.What is the use of Google Analytics in this case? -
ANSWER To help assess data pertaining to the design factors that correlate with the campaign
goals
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for the
company's online store to determine the success of the latest digital advertising campaign in
achieving the campaign goal of increasing the click-through rate from 3% to 7%. How is paid
traffic directly correlated with the campaign goal for the online store? - ANSWER Paid traffic
helps to determine the current success of sales strategies for a product that is being advertised.
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for the
company's online store and analyzing the effectiveness of its online campaign across various
social media platforms.Which type of traffic should Daniel focus on in this case? - ANSWER The
traffic that focuses on the number of customers that a business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform basic data
analysis of the organization's current campaign. However, the data scientist now wants to
perform customized data analysis to create comprehensive campaign performance
reports.What is an efficient approach in this case? - ANSWER The data scientist should use the
data analysis libraries available in Python for data mining and data processing.
,A marketing team has created spreadsheets and charts to present user data related to a
campaign. However, the team also wants to present real-time data and insights about the
campaign to its stakeholders as well as share customized reports with its stakeholders. The team
decides to use Google Data studio for this. What is the importance of Google Data Studio in this
case? - ANSWER It allows visualization of campaign data using dashboards and customer
reports.
A company is running a campaign to increase product sales, and the marketing team of the
company is tracking campaign data using Google Analytics. The team decides to use funnel
exploration to visualize the steps that users take to complete a task such as making a purchase.
How is the use of funnel exploration beneficial in this case? - ANSWER It helps the team to
understand how successfully users are completing each stage in order to improve inefficient
customer journeys.
A marketing specialist of a company is using the explorations feature in Google Analytics to
track the data of the company's latest advertising campaign.Which information is the marketing
specialist going to find if they use the cohort technique in this case? - ANSWER Insights about a
group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of monitoring and
tracking website performance during a campaign? - ANSWER Run a piece of code or a tag on
each website that needs to be monitored to make web analytics tools aware of them
A company is working on three digital advertising campaigns, with the marketing goal of
increasing brand awareness. Which approach should this company take to efficiently monitor
the progress of each campaign? - ANSWER Set a specific performance goal for each campaign
The marketing team of a company wants to increase the efficiency of the company's latest
digital marketing campaign. So the team decides to link the Google Ads account to Google
Analytics. What is the benefit of linking the two Google platforms in this case? - ANSWER It
enables the team to merge data about conversions from Google Ads with data about audience
demographics in Google Analytics.
, An e-commerce website plans to run A/B tests to determine whether it should change the color
of the "Checkout" button from orange to green. The company then creates a hypothesis to
explain the "how" and "why" of the experiment.Why is it important to have a strong hypothesis
in this case? - ANSWER It makes it easier to quantify the results and communicate them to
stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos on its website
with cat videos will lead to more adoption inquiries. The center developed the following
hypothesis: "As the research shows that most popular animal videos are cat videos, it is
expected that using a cat video on the web page will increase adoption inquiries by 5%."
However, the A/B test for the asset failed to give the expected outcome.What should the center
do in this case? - ANSWER Adjust the hypothesis and test another variant
Li moves to a new city and stays for a year. While living there, Li buys groceries twice a month
from a local grocery store. Li's average order value is $75.What is Li's lifetime value (LTV) for this
local grocery store? - ANSWER $1,800
The goal of an e-commerce company's marketing campaign is to encourage visitors to its
website to sign up for a newsletter. At the end of the campaign, data shows that newsletter
sign-ups increased by 22 percent because of the campaign.Which type of conversion does this
scenario exemplify? - ANSWER A micro conversion
An e-commerce company wants to increase the traffic to its website using Google Ads.Which
bidding strategy should the company use in this case? - ANSWER Cost-per-click bidding
An e-commerce company wants to increase its conversion rate and decrease its cart
abandonment rate. As a result, the company decides to run a campaign using Smart Bidding
that would make automated decisions to increase the efficiency of the campaign.How is Smart
Bidding going to be useful in this case? - ANSWER It uses machine learning to analyze real-time
data to display the right message to the right user at the right time.
