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1. Perfect Competition
2. Monopolistic Competition
3. Oligopoly
4. Monopoly
,What is monetary policy?
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The management of the money supply and interest rates by the Federal
Reserve Bank (the Fed).
--the Fed's most visible role is increasing and lowering interest rates
(booming economy=interest rates are increased/vice versa)--
What are the two different groups associated with the marketing environment?
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consumer market (B2C): All the individuals or households that want goods
and services for personal use and have the resources to buy them
Business-to-Business (B2B): Individuals and organizations that buy goods
and services to use in production or to sell, rent, or supply to others
What is a stakeholder?
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citizen
consumer
employee
business owner
What is psychographic segmentation?
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Market segmentation on the basis of personality, motives, lifestyles, and
geodemographics
The concept of B2C and B2B...
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B2C: Companies sell you a product for your use such as a laptop, a
smartphone, or clothing
B2B: Intel sells processors to a variety of computer manufacturers
What is a brand?
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A name, symbol, or design that identifies the goods or services and
distinguishes them from competitors' offerings
management processes to deal with uncertainty and risk
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planning, operating, organizing, controlling