ASSESSMENT AND PRE-ASSESSMENT BANK 2025 |
ACCURATE AND EXPERT VERIFIED REAL EXAM
QUESTIONS AND ANSWERS WITH AND A STUDY
GUIDE | GUARANTEED PASS;
Which two key elements does an effective organization include? ......answer..
b b b b b b b b b
...Human Interaction & Structure
b b b
Why does a line organization structure function most effectively in a crisis sit
b b b b b b b b b b b b
uation? ......answer.....It establishes a direct flow of authority
b b b b b b b
A company might divide itself into smaller groups that best match the types
b b b b b b b b b b b b b
of customers it serves. What is this an example of? ......answer.....Departmen
b b b b b b b b b b
talization
,Which primary driver does management use for an organization's structure?
b b b b b b b b b
b ......answer.....Achievement of company goals b b b
Which step in the organizing process results in management grouping work
b b b b b b b b b b b
activities into units within the organization? ......answer.....Departmentalizat
b b b b b b
ion
A high-
b
tech startup company is launching a marketing campaign for its new social
b b b b b b b b b b b b
media portal by highlighting how the portal exceeds the connectivity and coll
b b b b b b b b b b b
aboration capabilities of all other social media sites.
b b b b b b b
Which type of competitive advantage is this company leveraging? ......answer
b b b b b b b b b
.....product
Which marketing strategy is devoted to maintaining continuous bottom line
b b b b b b b b b b
prices rather than relying on short-term price-cutting tactics such as cents-
b b b b b b b b b b
off coupons, rebates, and special sales? ......answer.....Everyday Low Pricing
b b b b b b b b
,When would a pull promotional strategy enhance a competitive advantage to
b b b b b b b b b b
b market a product better than a push strategy? ......answer.....When demand f
b b b b b b b b b b
or the product is driven by the end user
b b b b b b b b
Which marketing tool is often used to build effective relationship marketing
b b b b b b b b b b b
campaigns? ......answer.....Affinity Programs
b b
Which element of the promotional mix has the advantage of messaging that
b b b b b b b b b b b b
can be tailored for each customer but the disadvantage of a high cost per con
b b b b b b b b b b b b b b
tact? ......answer.....Personal Selling
b b
What three factors should be addressed in a successful marketing plan? ......a
b b b b b b b b b b b
nswer.....Target Market, Sales Revenue Goals and Plan Implementation Tim
b b b b b b b b
eline
Which three characteristics are measured in demographic segmentation? ....
b b b b b b b b
..answer.....Race & Ethnicity, Income and Household Size b b b b b b
, In which three ways does business-buying behavior differ from consumer-
b b b b b b b b b
buying behavior? ......answer.....A group or committee often makes decisions
b b b b b b b b
Purchasers often invite selected providers to bid on a purchase
b b b b b b b b b
Buyers face organizational influences that affect their own preferences
b b b b b b b b
Which three factors suggest a product should be marketed as a specialty pro
b b b b b b b b b b b b
duct? ......answer.....Priced high
b b
Purchased infrequently b
Available from a small number of retail outlets
b b b b b b b
With which two types of products does a marketing strategy rely on advertisi
b b b b b b b b b b b b
ng more than personal selling? ......answer.....Accessories to primary product
b b b b b b b b
s
Consumable supplies b