BRM Exam 1 REAL EXAM QUESTIONS WITH 100% VERIFIED SOLUTIONS

BRM Exam 1 REAL EXAM QUESTIONS WITH 100% VERIFIED SOLUTIONS Research that attempts to verify a theory but which is not intended to solve any specific business problem is known as ____________________ research. - ANSWER basic When an organization conducts research in order to make a decision about a real situation it faces in the marketplace, this is an example of ____________________ research. - ANSWER applied The systematic and objective procedures that are used to study marketing problems are known as the ____________________ method - ANSWER scientific method Which of the following is an important characteristic that is used to evaluate the value of information? a. Timeliness b. Relevance c. Completeness d. All of the above - ANSWER d. All of the above Which of the following is a useful tool for sharing information? a. Decision support systems b. The Internet c. A company newsletter d. All of the above - ANSWER d. All of the above An organization's mailing list of current customers is an example of: a. a cookie. b. software. c. a database. d. a hyperlink. - ANSWER c. database A Web site address that Web browsers recognize is called a(n): a. URL. b. EDI. c. DSS. d. UPC. - ANSWER a. URL An organization's inventory figures are a good example of: a. cookies. b. internal records. c. external records. d. CRM. - ANSWER b. internal records An accounting report of unit sales by product line is a good example of: a. external records. b. CRM. c. internal records. d. software. - ANSWER c. internal records When an organization conducts a marketing research study to identify the characteristics of its customers, this is an example of: a. cookies. b. proprietary marketing research. c. the World Wide Web. d. the Internet. - ANSWER b. proprietary marketing research A profile of the "typical customer" for a company's product line is an example of: a. an external record. b. a cookie. c. smart agent software. d. an internal record. - ANSWER d. an internal record Which of the following is an example of behavioral tracking in marketing inputs needed for decision support systems? a. Product sales histories b. Test market results c. Supermarket scanner data d. Survey findings - ANSWER c. Supermarket scanner data The results of a test market study by an organization is a good example of: a. an external record. b. CRM. c. proprietary marketing research. d. an outside vendor. - ANSWER c. proprietary marketing research In information terminology, facts are called ____________________. - ANSWER data In information technology, facts that have been arranged in a format that can support decision-making are called ____________________. - ANSWER information Information that is accurate, valid, and reliable is said to be of high ____________________. - ANSWER quality Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________. - ANSWER timely When a marketing manager has sufficient information to make a good decision, the information is said to be ____________________. - ANSWER complete Survey research is conducted as part of a descriptive research study - ANSWER True The objectives of a research study suggest the type of research design that should be used to conduct the study. - ANSWER True A research hypothesis is a "guess" about the outcome of a research study. - ANSWER True