Sut Jhally Exam #2 (Comm 287)
2025/2026 Exam Questions and Verified
Answers | Already Graded A+
product based approach - 🧠ANSWER ✔✔selling based on what is unique
about the product
hard sell - 🧠ANSWER ✔✔take one thing and repeat it over and over again;
a single message has no impact, there needs to be multiple exposures for
something to be impactful
consumer based approach - 🧠ANSWER ✔✔less focus on the uniqueness
of the product, but rather a focus on the consumer in mind when they
construct the message; finding information about your target audience
consumer based approach - 🧠ANSWER ✔✔attempts to transform the
audience and connect them and develop relationship with the product
you're selling
1
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, resonance theory of communication - 🧠ANSWER ✔✔focus on things that
resonate with people; the message should be familiar to people, create
stimuli that does this in an ad
semiology - 🧠ANSWER ✔✔how meaning is constructed and how it is
created
transfer of meaning - 🧠ANSWER ✔✔the meaning of one sign (i.e. a
celebrity) is transferred to another sign (i.e. a brand) and requires us to
make this
connection - 🧠ANSWER ✔✔without the audience an ad is nothing and no
meaning can be created, it requires active participation
codes - 🧠ANSWER ✔✔the makeup of advertising; understandings and
reference systems that exist outside of the ad; the interaction with the
audience gives meaning; there are societal _____ that are expected in
society (i.e. women need to be ladylike)
product information - 🧠ANSWER ✔✔stages of products being given
meaning; telling something about the product, why you should buy it, what
the product does, can be done textually or visually
2
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
2025/2026 Exam Questions and Verified
Answers | Already Graded A+
product based approach - 🧠ANSWER ✔✔selling based on what is unique
about the product
hard sell - 🧠ANSWER ✔✔take one thing and repeat it over and over again;
a single message has no impact, there needs to be multiple exposures for
something to be impactful
consumer based approach - 🧠ANSWER ✔✔less focus on the uniqueness
of the product, but rather a focus on the consumer in mind when they
construct the message; finding information about your target audience
consumer based approach - 🧠ANSWER ✔✔attempts to transform the
audience and connect them and develop relationship with the product
you're selling
1
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
, resonance theory of communication - 🧠ANSWER ✔✔focus on things that
resonate with people; the message should be familiar to people, create
stimuli that does this in an ad
semiology - 🧠ANSWER ✔✔how meaning is constructed and how it is
created
transfer of meaning - 🧠ANSWER ✔✔the meaning of one sign (i.e. a
celebrity) is transferred to another sign (i.e. a brand) and requires us to
make this
connection - 🧠ANSWER ✔✔without the audience an ad is nothing and no
meaning can be created, it requires active participation
codes - 🧠ANSWER ✔✔the makeup of advertising; understandings and
reference systems that exist outside of the ad; the interaction with the
audience gives meaning; there are societal _____ that are expected in
society (i.e. women need to be ladylike)
product information - 🧠ANSWER ✔✔stages of products being given
meaning; telling something about the product, why you should buy it, what
the product does, can be done textually or visually
2
COPYRIGHT©JOSHCLAY 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
STATEMENT. ALL RIGHTS RESERVED
