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MNM4803 Assignment 1 (COMPLETE ANSWERS) 2025 - DUE 16 May 2025

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MNM4803
Assignment 1 2025
Detailed Solutions, References & Explanations

Unique Number:

Due date: 16 May 2025
QUESTION 1

MARKETING INVESTMENT ANALYSIS: SOUTH AFRICAN RETAIL TRADE SECTOR
(2018–2022)

Oz-Inc, a leading Australian retail corporation, is considering expanding into South
Africa’s retail market. This report offers a strategic assessment based on the Statistics
South Africa Retail Trade Industry Report No. 62-01-02 (2022), specifically Table A,
which details income trends in various retail segments from 2012 to 2022. The key focus
is on the R186,8 billion increase in total retail income from 2018 to 2022 and identifying
which sectors were responsible for this growth. This analysis will guide Oz-Inc’s
investment decision by highlighting the most promising retail categories.



RETAIL SECTORS DRIVING GROWTH IN INCOME

The total retail income in South Africa rose from R977,2 billion in 2018 to R1 Terms
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Connected book
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Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein Marketing Metrics
Publisher: 2010 ISBN: 9780137053131 Edition: Unknown

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