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UTK BUAD 331 EXAM 1 (knowledge checks and module exams) |95 Q’s and A’s

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UTK BUAD 331 EXAM 1 (knowledge checks and module exams) |95 Q’s and A’s

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UTK BUAD 331
Course
UTK BUAD 331

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UTK BUAD 331 EXAM 1 (knowledge checks
and module exams) |95 Q’s and A’s
How does Zara use its supply chain capabilities to generate competitive
advantage? - -Speeding cycle times of new fashions from design to store
shelf to ensure the trendiest fashions.

- Supply chain management refers to: - -the integrated management of
business functions within and across organizations

- Which of the following companies refers to itself as a "technology company
merged with a supply chain"? - -Amazon

- How does supply chain management create value? - -Form, time, place

- The "Great Divide" in supply chain management occurs between: - -
demand-generating activities and demand-fulfilling activities

- What megatrend will greatly challenge supply chain managers? - -All of
the above

- Supply chain management refers to a relatively new business
phenomenon: - -The management of upstream and downstream
relationships with suppliers and customers to deliver superior customer
value at less cost to the supply chain as a whole.

- Which of the following is not an element of the integrated supply chain for
General Mills' Honey Nut Cheerios? - -Dairy cow farmers

- A firm is a recognized cost leader but has a strategic goal to become a cost
and service leader. What is one initiative that could be planned and
implemented to achieve this goal? - -Offer customized services to key
customers.

- Which economic reason is NOT a reason for students to buy textbooks on
Amazon.com? - -Form

- Supply chain management: - -extends the linking and coordination of
materials management, manufacturing management and distribution
upstream to suppliers and downstream to customers.

- Logistics/supply chain management is closely tied with marketing as it
typically fills which "P"? - -Place

, - Two kinds of customers walk into the Grizzly Fly-Fishing Shop: college
freshmen taking a first-time class and high-end professional executives with
fishing experience. In order to deliver the most value to each of these
customers, John (the store owner) should: - -focus on creating supply chains
that deliver the specific form, time and place utility that each customer
segment is looking for, at a price that each segment is willing to pay.

- Among the following examples, which refers most closely to the place
utility that supply chains provide? - -An Australian grocery store provides
food in remote towns.

- A Wall Street Journal article reports on Delta's recent investment in
luggage tracking, switching to baggage tags with radio-frequency ID chips
embedded. This will allow the airline to accurately track customers' baggage
in real time. Even though the new technology costs a great deal, Delta could
save on fewer luggage claims and deliveries. What does this example imply?
- -Companies need to evaluate cost-to-serve versus perceived benefits.

- Firms have been talking about "the Great Divide" as one of their biggest
challenges. Among the following approaches, which would NOT help a
business deal with the great divide? - -Creating a production-oriented focus
across the supply chain.

- One way to think about the proper role of the supply chain in the firm is
the following: - -Delivering on the promise made to customers

- Which of the following utility does General Mills provide when it uses food
ingredients to make Honey Nut Cheerios? - -Form

- You've finally graduated and are in the job market. In an interview with
Widget Production Company, you start discussing supply chain management
with the hiring manager. He tells you that at WPC, logistics and supply chain
management basically mean the same thing. This should indicate to you
that: - -WPC probably does not have a clear conception of supply chain
management, because SCM is about systematic integration across multiple
functions, including purchasing, manufacturing and logistics.

- It is said today that marketing is responsible for identifying profitable
demand and creating products to incent customers to buy, while supply
chain management's role is to: - -satisfy demand by putting the product in
customers' hands at the right time, right place, right quantity, and right
price.

- In the Fiji water example, what key time and place challenge does Fiji bear
compared to Dasani? - -Fiji only has one source, while Dasani has many

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UTK BUAD 331

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