Promo Test 2 Exam Questions With
100% Verified Correct Answers.
When Mobil positioned itself as the "Friendly Serve" station, it had a number of good
reasons for the selection of its target market. Which one of the following is not one of them?
UNKNOWN
The segment was growing.
or
The segment had the greatest number of people in it.
One benefit of using demographic segmentation is that it
makes the process of selecting media vehicles easier.
When a company undergoes a repositioning, it depends on its advertising effort to
UNKNOWN
*make sure consumers understand the theme behind its repositioning.
make sure the position has substance.
select a target market.
reduce the size of the competitive field.
When segmenting markets based on consumers' usage patterns, variety seekers as a
segment are characterized by
buying what is on sale or choosing brands that offer discount coupons.
The "consumer insights" approach to understanding how advertising works in the
real world views
meanings to be even more important than attitudes in understanding consumers.
A model that takes into account consumers involvement levels, information processing,
cognitive responses and attitude formation in a single framework is called
The elaboration likelihood model, or ELM.
, You have written an advertisement for a swimming pool. The copy is detailed and very
informative. In general, this ad would be most appropriate for someone who is
performing an external search.
The anxiety or regret that lingers after a consumer makes a difficult purchase decision
is referred to as
cognitive dissonance.
___ represent the knowledge and feelings a person has accumulated about a object or
issue and can be logical and factual or biased and self-serving.
Beliefs
Consumer behavior includes
-consumers as active interpreters of the meanings of objects and advertising.
-systematic ways in which consumers go about obtaining products and services.
-consumers as members of cultures and communities that affect their responses to ads.
*ALL OF THESE
Culture is
-how "we" do things compared to how "they" do things.
-the total life ways of a people.
-the social legacy an individual receives from a group.
*ALL OF THESE are aspects of what we define as culture.
Phil is interested in purchasing a Sony Playstation 2 because his friends have one and he
has enjoyed playing games at their house, but he is distracted by the many ads for other
games and other opportunities to spend his money on recreation. Phil is encountering
advertising clutter.
Which one of the following statements would most likely be made by someone experiencing
cognitive dissonance?
100% Verified Correct Answers.
When Mobil positioned itself as the "Friendly Serve" station, it had a number of good
reasons for the selection of its target market. Which one of the following is not one of them?
UNKNOWN
The segment was growing.
or
The segment had the greatest number of people in it.
One benefit of using demographic segmentation is that it
makes the process of selecting media vehicles easier.
When a company undergoes a repositioning, it depends on its advertising effort to
UNKNOWN
*make sure consumers understand the theme behind its repositioning.
make sure the position has substance.
select a target market.
reduce the size of the competitive field.
When segmenting markets based on consumers' usage patterns, variety seekers as a
segment are characterized by
buying what is on sale or choosing brands that offer discount coupons.
The "consumer insights" approach to understanding how advertising works in the
real world views
meanings to be even more important than attitudes in understanding consumers.
A model that takes into account consumers involvement levels, information processing,
cognitive responses and attitude formation in a single framework is called
The elaboration likelihood model, or ELM.
, You have written an advertisement for a swimming pool. The copy is detailed and very
informative. In general, this ad would be most appropriate for someone who is
performing an external search.
The anxiety or regret that lingers after a consumer makes a difficult purchase decision
is referred to as
cognitive dissonance.
___ represent the knowledge and feelings a person has accumulated about a object or
issue and can be logical and factual or biased and self-serving.
Beliefs
Consumer behavior includes
-consumers as active interpreters of the meanings of objects and advertising.
-systematic ways in which consumers go about obtaining products and services.
-consumers as members of cultures and communities that affect their responses to ads.
*ALL OF THESE
Culture is
-how "we" do things compared to how "they" do things.
-the total life ways of a people.
-the social legacy an individual receives from a group.
*ALL OF THESE are aspects of what we define as culture.
Phil is interested in purchasing a Sony Playstation 2 because his friends have one and he
has enjoyed playing games at their house, but he is distracted by the many ads for other
games and other opportunities to spend his money on recreation. Phil is encountering
advertising clutter.
Which one of the following statements would most likely be made by someone experiencing
cognitive dissonance?
