1
For Educational Use Only – Do Not Submit As-Is
Module Four Milestone Worksheet: Promotion and Price
First & Last Name
School Name University
MKT 205: Applied Marketing Strategies
Professor Name
Date 00/00/00
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
, 2
For Educational Use Only – Do Not Submit As-Is
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Laura Healthconscious, 34
PROMOTION
FIRST MARKETING CHANNEL
Description of first marketing channel: Social media platforms like Instagram and Facebook are
ideal for promoting the healthy carob bars to Laura Healthconscious and her peers. These
platforms are highly visual, allowing for the use of engaging photos and videos that highlight
the product’s health benefits, eco-friendly packaging, and versatility in recipes. Social media
also supports targeted advertising, enabling the brand to reach health-conscious adults within
the specified age range and geographic location. Collaborations with fitness influencers and
nutritionists on these platforms can further enhance credibility and reach, making it a highly
effective channel for connecting with the target market (Ellering, 2023).
Why this channel is appropriate for this persona: Instagram and Facebook are appropriate
marketing communication channels for reaching Laura Healthconscious because they align with
her lifestyle and media consumption habits. As a busy professional and fitness enthusiast, Laura
is likely to engage with content that is visually appealing and informative, which these
platforms excel at providing. The ability to follow fitness influencers and nutritionists on
Instagram and Facebook means she frequently encounters content related to health and
wellness, making her more receptive to advertisements for healthy snacks like carob bars.
Additionally, the targeted advertising capabilities of these platforms ensure that promotional
content reaches individuals with similar interests and demographics, maximizing the impact
and efficiency of the marketing efforts.
SECOND MARKETING CHANNEL
Description of second marketing channel: Email marketing is a powerful tool for reaching busy
professionals like Laura Healthconscious who value personalized and direct communication.
This channel allows for detailed and tailored messages about the product, promotions, and
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
For Educational Use Only – Do Not Submit As-Is
Module Four Milestone Worksheet: Promotion and Price
First & Last Name
School Name University
MKT 205: Applied Marketing Strategies
Professor Name
Date 00/00/00
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
, 2
For Educational Use Only – Do Not Submit As-Is
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Laura Healthconscious, 34
PROMOTION
FIRST MARKETING CHANNEL
Description of first marketing channel: Social media platforms like Instagram and Facebook are
ideal for promoting the healthy carob bars to Laura Healthconscious and her peers. These
platforms are highly visual, allowing for the use of engaging photos and videos that highlight
the product’s health benefits, eco-friendly packaging, and versatility in recipes. Social media
also supports targeted advertising, enabling the brand to reach health-conscious adults within
the specified age range and geographic location. Collaborations with fitness influencers and
nutritionists on these platforms can further enhance credibility and reach, making it a highly
effective channel for connecting with the target market (Ellering, 2023).
Why this channel is appropriate for this persona: Instagram and Facebook are appropriate
marketing communication channels for reaching Laura Healthconscious because they align with
her lifestyle and media consumption habits. As a busy professional and fitness enthusiast, Laura
is likely to engage with content that is visually appealing and informative, which these
platforms excel at providing. The ability to follow fitness influencers and nutritionists on
Instagram and Facebook means she frequently encounters content related to health and
wellness, making her more receptive to advertisements for healthy snacks like carob bars.
Additionally, the targeted advertising capabilities of these platforms ensure that promotional
content reaches individuals with similar interests and demographics, maximizing the impact
and efficiency of the marketing efforts.
SECOND MARKETING CHANNEL
Description of second marketing channel: Email marketing is a powerful tool for reaching busy
professionals like Laura Healthconscious who value personalized and direct communication.
This channel allows for detailed and tailored messages about the product, promotions, and
© 2025 CourseCracked. This guide is intended for study reference only. Do not copy, redistribute, or
submit as original academic work.
