CPSM Study Group - Domain 2 TEST -
SMPS Rev 2025/2026 Exam Questions
and Corresponding Answers with Surety
of 100% Pass Mark
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director - 🧠 ANSWER ✔✔c. markets,
clients, competitors, and the firm's resources
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS,
1991, p. 10.
Domain 2
Target market selection is most effective when based on:
1
COPYRIGHT@SARAHROSAPERAL 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, a. acceptance within the industry structure
b. SWOT analysis and desires of principals
c. financial potential for long-term stability and organizational growth
d. political changes affecting an industry - 🧠 ANSWER ✔✔b. SWOT
analysis and desires of principals
Source: None
Domain 2
The marketing plan development sequence should be:
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
d. goals, strategies, action plan, schedule, budget - 🧠 ANSWER ✔✔d.
goals, strategies, action plan, schedule, budget
2
COPYRIGHT@SARAHROSAPERAL 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
SMPS Rev 2025/2026 Exam Questions
and Corresponding Answers with Surety
of 100% Pass Mark
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director - 🧠 ANSWER ✔✔c. markets,
clients, competitors, and the firm's resources
Source: The Marketing Plan, SMPS Core Series, Karen Kerruish, SMPS,
1991, p. 10.
Domain 2
Target market selection is most effective when based on:
1
COPYRIGHT@SARAHROSAPERAL 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
, a. acceptance within the industry structure
b. SWOT analysis and desires of principals
c. financial potential for long-term stability and organizational growth
d. political changes affecting an industry - 🧠 ANSWER ✔✔b. SWOT
analysis and desires of principals
Source: None
Domain 2
The marketing plan development sequence should be:
a. strengths, weaknesses, opportunities, threats, financial
b. markets, structure, costs, policies, goals, desires
c. opportunities, threats, financial, review
d. goals, strategies, action plan, schedule, budget - 🧠 ANSWER ✔✔d.
goals, strategies, action plan, schedule, budget
2
COPYRIGHT@SARAHROSAPERAL 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE.
PRIVACY STATEMENT. ALL RIGHTS RESERVED
