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DIGITAL MARKETING INSTITUTE Exam;
Actual Exam With 100% Verified
Questions And Correct Answers |Graded
A+
Digital marketing - Correct-answer-the use of new media or digital
technology to achieve marketing and business goals
outbound marketing - Correct-answer-begins with the brand advertiser
pushing out a message to a specified target audience with the objective
being to drive awareness of a product or service
inbound marketing - Correct-answer-involves trying to pull your
audience towards your content, brand, or service. the focus is on
creating compelling content to draw your customers to your brand
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owned media - Correct-answer-the media you create and manage
paid media - Correct-answer-media or advertising that you have paid
for to drive banner and video viability, or clicks and traffic, to your
product, website, or service
earned media - Correct-answer-free publicity generated by consumers,
PR, influencers, and people who speak about and share content related
to your brand or product. brand advocates live here
direct marketing - Correct-answer-involves promoting and selling
directly to the end buyer from the manufacturer with no other media
owner involved
print - Correct-answer-advertising that uses physically printed media to
reach consumers and prospects, such as newspapers, brochures and
magazine ads
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outdoor - Correct-answer-billboards, bus stops and smaller placements,
bus sides, building wraps and installations and so on
referral - Correct-answer-involves promoting products or services to
new customers through referrals, usually by word of mouth
3i principles - Correct-answer-initiate, iterate, integrate
initiate - Correct-answer-start with what the customer actually wants
and work backwards through your strategy towards your objective
iterate - Correct-answer-testing and improving your activity now that
you understand more about the audience, the channels they use, and
how they view your brand online
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integrate - Correct-answer-focused on two parts: selling your strategy
to get approval from the organization to move forward, and then
integrating your findings and strategy across the different channels
email and automation marketing - Correct-answer-used for conversion
and loyalty. aim to reach out to the customers at the right time to lead
them to a conversion destination, such as a landing page
audience research - Correct-answer-designed to establish the size,
composition, and characteristics of a group of individuals who are, or
could be, potential customers
demographics - Correct-answer-hard facts about your audience.
whether they are male or female, how old they are, what their
profession is, whether they are married, where they live, whether they
go/went to college
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DIGITAL MARKETING INSTITUTE Exam;
Actual Exam With 100% Verified
Questions And Correct Answers |Graded
A+
Digital marketing - Correct-answer-the use of new media or digital
technology to achieve marketing and business goals
outbound marketing - Correct-answer-begins with the brand advertiser
pushing out a message to a specified target audience with the objective
being to drive awareness of a product or service
inbound marketing - Correct-answer-involves trying to pull your
audience towards your content, brand, or service. the focus is on
creating compelling content to draw your customers to your brand
Page | 1
, Page |2
owned media - Correct-answer-the media you create and manage
paid media - Correct-answer-media or advertising that you have paid
for to drive banner and video viability, or clicks and traffic, to your
product, website, or service
earned media - Correct-answer-free publicity generated by consumers,
PR, influencers, and people who speak about and share content related
to your brand or product. brand advocates live here
direct marketing - Correct-answer-involves promoting and selling
directly to the end buyer from the manufacturer with no other media
owner involved
print - Correct-answer-advertising that uses physically printed media to
reach consumers and prospects, such as newspapers, brochures and
magazine ads
Page | 2
, Page |3
outdoor - Correct-answer-billboards, bus stops and smaller placements,
bus sides, building wraps and installations and so on
referral - Correct-answer-involves promoting products or services to
new customers through referrals, usually by word of mouth
3i principles - Correct-answer-initiate, iterate, integrate
initiate - Correct-answer-start with what the customer actually wants
and work backwards through your strategy towards your objective
iterate - Correct-answer-testing and improving your activity now that
you understand more about the audience, the channels they use, and
how they view your brand online
Page | 3
, Page |4
integrate - Correct-answer-focused on two parts: selling your strategy
to get approval from the organization to move forward, and then
integrating your findings and strategy across the different channels
email and automation marketing - Correct-answer-used for conversion
and loyalty. aim to reach out to the customers at the right time to lead
them to a conversion destination, such as a landing page
audience research - Correct-answer-designed to establish the size,
composition, and characteristics of a group of individuals who are, or
could be, potential customers
demographics - Correct-answer-hard facts about your audience.
whether they are male or female, how old they are, what their
profession is, whether they are married, where they live, whether they
go/went to college
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