BUAD 332 Exam 2, business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
At which stage of the consumer buying decision process is cognitive dissonance relevant? -
(ANSWER)Post-purchase behavior
What is consumer buying behavior? - (ANSWER)Behavior of people who buy goods and services for
personal use
The people in consumer buying behavior make up: - (ANSWER)Consumer market
What is the central question for marketers? - (ANSWER)How do consumers respond to various
marketing efforts the company might use?
What does the simple model of consumer buy behavior look like? - (ANSWER)Consumers receive stimuli
from marketers and then buyers respond
What do marketers want to understand the most in the simple model of consumer behavior? -
(ANSWER)Buyer's black box of characteristics and decision processes
What is the most basic cause of a person's wants and behavior? - (ANSWER)Culture
What does culture include? - (ANSWER)Basic values, perceptions, wants, and behaviors
What is a subculture? - (ANSWER)Groups of people with shared value systems based on common life
experiences
What are important since not all subcultures are marketed to the same? - (ANSWER)Nuances
T or F: All subcultures are marketed to the same - (ANSWER)False
,BUAD 332 Exam 2, business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
What is measured by a combination of occupation, income, education, wealth, and other variables? -
(ANSWER)Social class
Why do wealthier individuals respond differently to stimuli than economically struggling individuals do?
- (ANSWER)Social norms are different
What are the social factors? - (ANSWER)Groups, family, and roles/status
Which social factor deals with reference (opinion leaders) and aspiration? - (ANSWER)Group
Which social factor is the most important to marketers? - (ANSWER)Family
What social factor means expected activities? - (ANSWER)Role
What social factor means esteem given by society? - (ANSWER)Status
What are the personal factors? - (ANSWER)Age and life-cycle stage, occupation, and economic situation
What's the first step in the buyer decision process? - (ANSWER)Need recognition
What happens during need recognition? - (ANSWER)Buyer becomes aware of a difference between a
desired state and an actual condition
What is the second step in the buying decision process? - (ANSWER)Information search
, BUAD 332 Exam 2, business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
What happens during the information search process? - (ANSWER)It begins after the consumer becomes
aware of the problem or need
What are the different sources of information? - (ANSWER)Personal, commercial, public, and
experiential
What is the personal source of information? - (ANSWER)Comes from family, friends, neighbors and
effects on social media
What is the commercial source of information? - (ANSWER)It's the advertising and salespeople
What is the public source of information? - (ANSWER)It's the mass media and consumer-rating groups
What is the experiential source of information? - (ANSWER)It's the handling, examining, and using of the
product
What is the most effective source of information? - (ANSWER)Personal
What source of information do you hear the most from? - (ANSWER)Commercial
If I was in the market for a new car, and I went to a dealer and took a car out for a test drive, which
source of information would I have utilized? - (ANSWER)Experiential
What is the 3rd step in the buyer decision process? - (ANSWER)Evaluation of alternatives
What is the 4th step in the buying decision process? - (ANSWER)Purchase decision
questions, operational strategy, BUAD 332 answers, logistics exam 2025
At which stage of the consumer buying decision process is cognitive dissonance relevant? -
(ANSWER)Post-purchase behavior
What is consumer buying behavior? - (ANSWER)Behavior of people who buy goods and services for
personal use
The people in consumer buying behavior make up: - (ANSWER)Consumer market
What is the central question for marketers? - (ANSWER)How do consumers respond to various
marketing efforts the company might use?
What does the simple model of consumer buy behavior look like? - (ANSWER)Consumers receive stimuli
from marketers and then buyers respond
What do marketers want to understand the most in the simple model of consumer behavior? -
(ANSWER)Buyer's black box of characteristics and decision processes
What is the most basic cause of a person's wants and behavior? - (ANSWER)Culture
What does culture include? - (ANSWER)Basic values, perceptions, wants, and behaviors
What is a subculture? - (ANSWER)Groups of people with shared value systems based on common life
experiences
What are important since not all subcultures are marketed to the same? - (ANSWER)Nuances
T or F: All subcultures are marketed to the same - (ANSWER)False
,BUAD 332 Exam 2, business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
What is measured by a combination of occupation, income, education, wealth, and other variables? -
(ANSWER)Social class
Why do wealthier individuals respond differently to stimuli than economically struggling individuals do?
- (ANSWER)Social norms are different
What are the social factors? - (ANSWER)Groups, family, and roles/status
Which social factor deals with reference (opinion leaders) and aspiration? - (ANSWER)Group
Which social factor is the most important to marketers? - (ANSWER)Family
What social factor means expected activities? - (ANSWER)Role
What social factor means esteem given by society? - (ANSWER)Status
What are the personal factors? - (ANSWER)Age and life-cycle stage, occupation, and economic situation
What's the first step in the buyer decision process? - (ANSWER)Need recognition
What happens during need recognition? - (ANSWER)Buyer becomes aware of a difference between a
desired state and an actual condition
What is the second step in the buying decision process? - (ANSWER)Information search
, BUAD 332 Exam 2, business logistics exam, supply chain management, BUAD test
questions, operational strategy, BUAD 332 answers, logistics exam 2025
What happens during the information search process? - (ANSWER)It begins after the consumer becomes
aware of the problem or need
What are the different sources of information? - (ANSWER)Personal, commercial, public, and
experiential
What is the personal source of information? - (ANSWER)Comes from family, friends, neighbors and
effects on social media
What is the commercial source of information? - (ANSWER)It's the advertising and salespeople
What is the public source of information? - (ANSWER)It's the mass media and consumer-rating groups
What is the experiential source of information? - (ANSWER)It's the handling, examining, and using of the
product
What is the most effective source of information? - (ANSWER)Personal
What source of information do you hear the most from? - (ANSWER)Commercial
If I was in the market for a new car, and I went to a dealer and took a car out for a test drive, which
source of information would I have utilized? - (ANSWER)Experiential
What is the 3rd step in the buyer decision process? - (ANSWER)Evaluation of alternatives
What is the 4th step in the buying decision process? - (ANSWER)Purchase decision
