AIPMM- CPM EXAM QUESTIONS AND ANSWERS 100% PASS

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AIPMM- CPM EXAM QUESTIONS AND
ANSWERS 100% PASS




Intangibility
inseparability
variability

perishability - ANS Nature and characteristic of a service


Product
Price
Promotion

Place - ANS What are the 4 Kotler's Market Strategies?


Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers

Bargaining Power of Suppliers - ANS What are Porter's 5 forces?


Conceive
Plan

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Develop
Qualify
Launch
Deliver

Retire - ANS What are the 7 phases of PLC?


Conceive
Plan
Develop

Qualify - ANS What are the steps of NPD? (Phases)



Market Penetration - ANS What is the strategy for existing market/existing product?
(Ansoff's Growth Matrix)



Product Development - ANS What is the strategy for existing market/new product? (Ansoff's
Growth Matrix)



Market Development - ANS What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)



Diversification - ANS What is the strategy for new market/new product? (Ansoff's Growth
Matrix)



Introduction - ANS Market Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform

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Place: Limited



Growth - ANS Market Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets



Maturity - ANS Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets



Decline - ANS Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few



Product Manager roles - ANS Owns strategy
Market expert
Business case dev expert