SRM 334 Exam 1
Today's Sport Media Environment - correct answer ✔✔-information director at the school
-local media
-the coach
-athletic administrator
-sport audience and customers
Historic model of sport-media-audience communication - correct answer ✔✔Sports, athletes,
organizations, events, news ---content---> Mass media ---distribution---> mass sports audience
Modern model of sports-media-audience communication - correct answer ✔✔Sports, athletes,
organizations, events, news -- content--->Mass Media--distribution-->Niche sports audience---
distribution, content-->Mass Media
The Old Model (1850s-1980s) - correct answer ✔✔-Emergence of sport media coverage
-Sports + Media = $$ (controlled content)
-"its a good thing we didn't see that or we would have to report it"
-Billie Jean King
The New Model (1990s-Present) - correct answer ✔✔-Advances in technology
-Impacts: weakened the power of mass media, weakened fans
-More choice in consumption
-Niche audiences
Print Media History - correct answer ✔✔-Newspaper wars in New York (New York World, New York
Times, New York Journal)
-Focused mainly on baseball
-Exposing scandals and creating heroes and celebrities
, Before the interview: Determine issues - correct answer ✔✔-method
-audience
-agenda
-theme
-stakeholders
-setting (sideline, press conference, media day)
-Access
Before the interview: Helpful tips - correct answer ✔✔-create list of questions (dont share ahead of
time)
-do your background work
At the interview - correct answer ✔✔-atmosphere of trust
-importance of the pre-interview
-order of questions
-maintain control
Questions - correct answer ✔✔-how to frame questions
-"how and why" instead of "who and what"
-questions from list vs. conversational approach
-the golden moment
Radio - correct answer ✔✔-roaring 20's
-David Sarnoff, founder of RCA
-the benefits of live sports programming
-refocus on types of programming
-satellite sports radio
-sport talk radio (operating costs, maintain a local angle, move to the internet, apps, satellite, or even TV
Today's Sport Media Environment - correct answer ✔✔-information director at the school
-local media
-the coach
-athletic administrator
-sport audience and customers
Historic model of sport-media-audience communication - correct answer ✔✔Sports, athletes,
organizations, events, news ---content---> Mass media ---distribution---> mass sports audience
Modern model of sports-media-audience communication - correct answer ✔✔Sports, athletes,
organizations, events, news -- content--->Mass Media--distribution-->Niche sports audience---
distribution, content-->Mass Media
The Old Model (1850s-1980s) - correct answer ✔✔-Emergence of sport media coverage
-Sports + Media = $$ (controlled content)
-"its a good thing we didn't see that or we would have to report it"
-Billie Jean King
The New Model (1990s-Present) - correct answer ✔✔-Advances in technology
-Impacts: weakened the power of mass media, weakened fans
-More choice in consumption
-Niche audiences
Print Media History - correct answer ✔✔-Newspaper wars in New York (New York World, New York
Times, New York Journal)
-Focused mainly on baseball
-Exposing scandals and creating heroes and celebrities
, Before the interview: Determine issues - correct answer ✔✔-method
-audience
-agenda
-theme
-stakeholders
-setting (sideline, press conference, media day)
-Access
Before the interview: Helpful tips - correct answer ✔✔-create list of questions (dont share ahead of
time)
-do your background work
At the interview - correct answer ✔✔-atmosphere of trust
-importance of the pre-interview
-order of questions
-maintain control
Questions - correct answer ✔✔-how to frame questions
-"how and why" instead of "who and what"
-questions from list vs. conversational approach
-the golden moment
Radio - correct answer ✔✔-roaring 20's
-David Sarnoff, founder of RCA
-the benefits of live sports programming
-refocus on types of programming
-satellite sports radio
-sport talk radio (operating costs, maintain a local angle, move to the internet, apps, satellite, or even TV
