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5.0
CCI 150 Exam 2 Questions with Detailed Verified
Answers (100% Correct Answers) /Already Graded
A+
If you are interested in magazines, why is it a good time to be at UT?
Ans: There is an emphasis in magazine journalism, classes available with
magazines, SCOOP magazine
Are targeted magazines more or less successful?
Ans: More successful
Demassification
Ans: Very specialized magazines; large, general interest magazines with lots
of photos gave way to niche publications
How have postal regulations shaped the industry?
Ans: Early 1960's it became more expensive to mail
What is the postal act of 1970?
Ans: Made USPS part of the executive branch of government
6 major categories of magazines are
Ans: Consumer, non consumer, place based, zines, regional and city,
Sunday supplements
Sunday, 02 March 2025
,Consumer magazine
Ans: Anything on a news stand, mens, womens, home and garden
Non consumer magazine
Ans: Not on a news stand, 90% of magazines, sponsored. (AARP)
Place based
Ans: Waiting at a place where you would look at them; doctor's, dentist
office
Zines
Ans: Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City
Ans: Content is designed for a specific area; southern living.
Sunday Supplements
Ans: Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines?
Ans: AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank?
Examstudy - Stuvia US
, Ans: It is a magazine publication that comes inside your Sunday Paper. They
do not rank as high as other magazines.
Top circulation magazines and the top magazines in terms of revenue.
The lists were different. Why?
Ans: Just because it is most circulated doesn't mean it's most money
making. AARP members get magazine for free.
How has demassification affected the magazine industry?
Ans: Created a magazine for everyone (Niche magazine) 10,000-12,000 are
posted regularly b/c of demassification.
What two events prompted the demassification trend?
Ans: One was a technological innovation and the other was a government
act we discussed in class.
The large, general-interest magazines with lots of photos were very
popular for many years. When did that change?
Ans: It changed the magazine industry into a nice one
What technology was influential in the change from general interest to
niche?
Ans: Television
Examstudy - Stuvia US
In today's fast-paced educational landscape, students need reliable resources to excel in their studies.
5.0
CCI 150 Exam 2 Questions with Detailed Verified
Answers (100% Correct Answers) /Already Graded
A+
If you are interested in magazines, why is it a good time to be at UT?
Ans: There is an emphasis in magazine journalism, classes available with
magazines, SCOOP magazine
Are targeted magazines more or less successful?
Ans: More successful
Demassification
Ans: Very specialized magazines; large, general interest magazines with lots
of photos gave way to niche publications
How have postal regulations shaped the industry?
Ans: Early 1960's it became more expensive to mail
What is the postal act of 1970?
Ans: Made USPS part of the executive branch of government
6 major categories of magazines are
Ans: Consumer, non consumer, place based, zines, regional and city,
Sunday supplements
Sunday, 02 March 2025
,Consumer magazine
Ans: Anything on a news stand, mens, womens, home and garden
Non consumer magazine
Ans: Not on a news stand, 90% of magazines, sponsored. (AARP)
Place based
Ans: Waiting at a place where you would look at them; doctor's, dentist
office
Zines
Ans: Hand done; marketing-selling. Brand specific. Kind of like a booklet
Regional and City
Ans: Content is designed for a specific area; southern living.
Sunday Supplements
Ans: Come with Sunday paper; Parade or USA weekend
2 highest circulation magazines?
Ans: AARP (sponsored) Game Informer (consumer)
What's a Sunday supplement and how do they rank?
Examstudy - Stuvia US
, Ans: It is a magazine publication that comes inside your Sunday Paper. They
do not rank as high as other magazines.
Top circulation magazines and the top magazines in terms of revenue.
The lists were different. Why?
Ans: Just because it is most circulated doesn't mean it's most money
making. AARP members get magazine for free.
How has demassification affected the magazine industry?
Ans: Created a magazine for everyone (Niche magazine) 10,000-12,000 are
posted regularly b/c of demassification.
What two events prompted the demassification trend?
Ans: One was a technological innovation and the other was a government
act we discussed in class.
The large, general-interest magazines with lots of photos were very
popular for many years. When did that change?
Ans: It changed the magazine industry into a nice one
What technology was influential in the change from general interest to
niche?
Ans: Television
Examstudy - Stuvia US
