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5.0
CCI 150 Exam 1 Questions with Detailed Verified
Answers (100% Correct Answers) /Already Graded
A+
There are four schools in the College of Communication and
Information. What are they? Which ones offer a minor? Which one
offers only a minor to undergraduates?
Ans: 1. Advertising & Public Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism?
Ans: Visual communication, Print/Web, Science, Media Management,
Broadcast, Magazine, Sports, Business, Political, Entertainment, International
Who/What owns most major media?
Ans: Mostly businesses - corporate chains, large and small
Be able to identify the major ways media make money, both from the
book and lecture
Ans:
Media make money four ways:
Ans: 1. Advertising
2. Subscription/Circulation Revenue
Sunday, 02 March 2025
,3. Audience Donations
4. Private Support
The phrase: The media are pervasive
Ans: Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to
categorize examples.
Ans: Print - Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models
discussed in class, especially elitist/populist.
Ans:
Elitist Populist Model
Ans: Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great
documentary" shows)
Profit wins - We get more content that benefit the vertically integrated
corporation
Attracts Bigger Audience
Examstudy - Stuvia US
, Ex. Popsugar, Bued, Ranker & Reality TVzz
Economic imperative
Ans: Economic = money
Imperative = has to do it
Businesses have to make money to stay in business
Most business decisions are based upon economic imperative
What is demassification and what does it happen?
Ans: Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever
before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big
audience
Difference between mass media and targeted media
Ans: Mass Media - when a huge audience is consuming all the same media
at once (Super Bowl)
Targeted Media - a type of media for everyone ("something for everyone")
Examstudy - Stuvia US
In today's fast-paced educational landscape, students need reliable resources to excel in their studies.
5.0
CCI 150 Exam 1 Questions with Detailed Verified
Answers (100% Correct Answers) /Already Graded
A+
There are four schools in the College of Communication and
Information. What are they? Which ones offer a minor? Which one
offers only a minor to undergraduates?
Ans: 1. Advertising & Public Relations
2. Communication Studies
3. Information Sciences - ONLY OFFERS MINOR
4. Journalism & Electronic Media
What are the areas of specialization in journalism?
Ans: Visual communication, Print/Web, Science, Media Management,
Broadcast, Magazine, Sports, Business, Political, Entertainment, International
Who/What owns most major media?
Ans: Mostly businesses - corporate chains, large and small
Be able to identify the major ways media make money, both from the
book and lecture
Ans:
Media make money four ways:
Ans: 1. Advertising
2. Subscription/Circulation Revenue
Sunday, 02 March 2025
,3. Audience Donations
4. Private Support
The phrase: The media are pervasive
Ans: Meaning: Influential
We know what we know through the media
What are the primary types of mass media (three)? Be able to
categorize examples.
Ans: Print - Books, magazines, newspapers, etc.
Electronic - Radio, tv, internet, etc.
Chemical - Primarily film, film movies, film photography
Be able to identify and recognize examples of the mass media models
discussed in class, especially elitist/populist.
Ans:
Elitist Populist Model
Ans: Populist content wins out over Elitist content
(We get more "celebrity goes to rehab" shows than "learn a lot from the great
documentary" shows)
Profit wins - We get more content that benefit the vertically integrated
corporation
Attracts Bigger Audience
Examstudy - Stuvia US
, Ex. Popsugar, Bued, Ranker & Reality TVzz
Economic imperative
Ans: Economic = money
Imperative = has to do it
Businesses have to make money to stay in business
Most business decisions are based upon economic imperative
What is demassification and what does it happen?
Ans: Opposite of mass media
Moving away from the old "mass" media
Caused by Proliferation of Media (having LOTS more choices than ever
before)
Moving toward fragmented-(broken up)audiences
Demassification gives audiences more choice
Demassification gives advertisers more choice
Fragmented Audience - broken up audience as opposed to one big
audience
Difference between mass media and targeted media
Ans: Mass Media - when a huge audience is consuming all the same media
at once (Super Bowl)
Targeted Media - a type of media for everyone ("something for everyone")
Examstudy - Stuvia US
