BUAD 332 EXAM 2 2025 WITH ACTUAL
CORRECT QUESTIONS AND VERIFIED
DETAILED ANSWERS |FREQUENTLY TESTED
QUESTIONS AND SOLUTIONS |ALREADY
GRADED A+|LATEST UPDATE |GUARANTEED
PASS
What is the key to winning target customers?
Understanding their needs better than competitors do and to deliver more value
How does one brand differentiate itself from another brand?
Product, serves, channels, people, and image differentiation
Chevrolet telling their customers that they have earned the highest JD Power ranking in 2016 is
an example of what kind of differentiation?
Product
Ace Hardware focuses on what kind of differentiation?
Service
In Budweiser's commercial of offering people water in their cans to show people they are
trustworthy and that they are there for people is an example for what kind of differentiation?
Image
What are some differences that should be promoted in differentiation and positioning?
Important, distinctive, superior, communicable, preemptive, affordable, and profitable
True or False: Products are always physical objects that are offered to a market and satisfy
customer needs and wants
1|Page
,False
Services are
A special case of products
What are products?
Anything that can be offered to a market for attentions, acquisition, use, or consumption and
that might satisfy a want or need
What do customers ACTUALLY buy?
Solutions to problems
True or False: Products are not only physical objects
True
What is a ride on an airplane an example of?
A service
Why are services inherently difficult to market?
It's not tangible
What is the product service continuum?
Pure tangible good to pure service
In the three levels of product, what is core customer value?
What need is being served or what problem is being solved
In the three levels of product, what is the actual product?
Brand name, quality level, features, design, and packaging
In the three levels of product, what is the augmented product?
Product support, warranty, delivery/credit, and after-sale service (not always there for every
product)
What are industrial products?
Those purchased for further processing or for use in conducting business
What are consumer products?
Bought for personal consumption (included are marketable entities)
2|Page
, What are convenience goods?
Purchased frequently and immediately with little comparison shopping effort with little
customer involvement, low prices, mass advertising, and widespread distribution
What are shopping products?
Bought less frequently, more planning and effort, brand comparisons on basis of price, quality,
and style with a higher price and selective distribution
What are speciality products?
Strong brand preference and loyalty, special purchasing effort, little comparison with a high
price and exclusive distribution
What are unsought products?
Little product awareness or knowledge of the brand with negative interest where pricing
strategies vary and aggressive advertising is required
What are examples of convenience goods?
Candy, soda, and newspapers
What are examples of shopping products?
Furniture, cars, and appliances
What are examples of speciality products?
Lamborghini, rolex watches
What are examples of unsought products?
Life insurance, cemetery plots, and blood donation
What are types of industrial goods?
Materials/parts, capital items, and supplies/services
In the video example of the child running through the country with a jar of wind, what does the
company think they're promoting vs. what are they actually promoting?
Think --> General electric
Actual --> Brand/organization
What are other marketing offerings for an organization?
Profit and nonprofit
3|Page
CORRECT QUESTIONS AND VERIFIED
DETAILED ANSWERS |FREQUENTLY TESTED
QUESTIONS AND SOLUTIONS |ALREADY
GRADED A+|LATEST UPDATE |GUARANTEED
PASS
What is the key to winning target customers?
Understanding their needs better than competitors do and to deliver more value
How does one brand differentiate itself from another brand?
Product, serves, channels, people, and image differentiation
Chevrolet telling their customers that they have earned the highest JD Power ranking in 2016 is
an example of what kind of differentiation?
Product
Ace Hardware focuses on what kind of differentiation?
Service
In Budweiser's commercial of offering people water in their cans to show people they are
trustworthy and that they are there for people is an example for what kind of differentiation?
Image
What are some differences that should be promoted in differentiation and positioning?
Important, distinctive, superior, communicable, preemptive, affordable, and profitable
True or False: Products are always physical objects that are offered to a market and satisfy
customer needs and wants
1|Page
,False
Services are
A special case of products
What are products?
Anything that can be offered to a market for attentions, acquisition, use, or consumption and
that might satisfy a want or need
What do customers ACTUALLY buy?
Solutions to problems
True or False: Products are not only physical objects
True
What is a ride on an airplane an example of?
A service
Why are services inherently difficult to market?
It's not tangible
What is the product service continuum?
Pure tangible good to pure service
In the three levels of product, what is core customer value?
What need is being served or what problem is being solved
In the three levels of product, what is the actual product?
Brand name, quality level, features, design, and packaging
In the three levels of product, what is the augmented product?
Product support, warranty, delivery/credit, and after-sale service (not always there for every
product)
What are industrial products?
Those purchased for further processing or for use in conducting business
What are consumer products?
Bought for personal consumption (included are marketable entities)
2|Page
, What are convenience goods?
Purchased frequently and immediately with little comparison shopping effort with little
customer involvement, low prices, mass advertising, and widespread distribution
What are shopping products?
Bought less frequently, more planning and effort, brand comparisons on basis of price, quality,
and style with a higher price and selective distribution
What are speciality products?
Strong brand preference and loyalty, special purchasing effort, little comparison with a high
price and exclusive distribution
What are unsought products?
Little product awareness or knowledge of the brand with negative interest where pricing
strategies vary and aggressive advertising is required
What are examples of convenience goods?
Candy, soda, and newspapers
What are examples of shopping products?
Furniture, cars, and appliances
What are examples of speciality products?
Lamborghini, rolex watches
What are examples of unsought products?
Life insurance, cemetery plots, and blood donation
What are types of industrial goods?
Materials/parts, capital items, and supplies/services
In the video example of the child running through the country with a jar of wind, what does the
company think they're promoting vs. what are they actually promoting?
Think --> General electric
Actual --> Brand/organization
What are other marketing offerings for an organization?
Profit and nonprofit
3|Page
