BUAD 332 EXAM 3 2025 WITH ACTUAL
CORRECT QUESTIONS AND VERIFIED
DETAILED ANSWERS |FREQUENTLY TESTED
QUESTIONS AND SOLUTIONS |ALREADY
GRADED A+|LATEST UPDATE |GUARANTEED
PASS
Direct connections with carefully targeted individual consumers to both obtain an immediate
response and cultivate lasting customer relationships—the use of telephone, mail, fax, e-mail,
the Internet, and other tools to communicate directly with specific consumers
Direct Marketing
manufacturer spending much money communicating to their channel partners, and then they
give it to their consumers
Push
manufacturers sell to retailers and then market to the consumers so they the consumers give
the product
Pull
What is an example of the Push Strategy?
Continental Tires
What is an example of the Pull Strategy?
Michelin Tires
How much did North American advertisers spend in 2015?
$192 B
How much did global advertisers spend in 2015?
1|Page
,$500 B
What are the 5 Organizations that use advertising?
1. Business firms, 2. Nonprofit Organizations, 3. Professionals, 4. School Agencies, 5.
Government
What are the 4 Advertising Steps?
1. Objective setting, 2. Budget decisions, 3. Message/Media decisions, 4. Campaign evaluation
What are the 4 purposes of advertising?
1. Inform, 2. Persuade, 3. Compare, 4. Remind
What are the 4 ways to set an advertising budget?
1. Affordable, 2. Percentage of sales, 3. Competitive parity, 4. Objective and task
Advertising budget that is Based on What the Company Thinks it Can Afford
Affordable
Advertising budget that is Based on a Percentage of Current or Forecasted Sales
Percentage of Sales
Advertising budget that is a Set Budget to Match Competitors
Competitive-Parity
Advertising budget that is Set Objectives, Determine Tasks to Achieve Objectives; Sum of Task
Costs Equals Budget
Objective and Task
What are the 2 major elements of advertising?
Messages and Media
What the advertising is going to say
Messages
Where the adverting is going to be
Media
What are the 3 parts to the Message Strategy?
2|Page
, 1. Identify Customer Benefits, 2. Develop Compelling Creative Concept (The "Big Idea"), 3.
Advertising Appeals Should Be Meaningful, Believable, & Distinctive
What are the 9 different Advertising Message Executions?
1. Slice of Life, 2. Lifestyle, 3. Fantasy, 4. Mood or Image, 5. Musical, 6. Personality Symbol, 7.
Technical Expertise, 8. Scientific Evidence, 9. Testimonial Evidence or Endorsement
What is an example of a Musical Message Execution?
Pepsi with Brittany Spears
What is an example of a Slice of Life Message Execution?
Budweiser clydesdales
What is an example of a Personality Symbols Message Execution?
Dos Equis
What is are the 4 factors to consider when choosing a media type?
1. Media habit of target consumers, 2. Nature of the product, 3. Type of message, 4. Cost
Percentage of those in the target market exposed to an ad at least once during a specified time
period
Reach
Average number of times a person from the target market is exposed to ad during a specified
time period
Frequency
Reach x Frequency, sometimes expressed as GRP's or Gross Rating Points
Media Impact
What are the 2 ways to select a communications media when using cost considerations?
1. CPM, or cost per thousand = cost of running the ad ÷ Number of total contacts (expressed in
thousands), 2. Caveats in using CPM numbers
What are the 3 different timings of advertising?
1. Follow seasonal pattern, 2. Oppose seasonal pattern, 3. Same coverage
What are the 2 patterns for advertising?
3|Page
CORRECT QUESTIONS AND VERIFIED
DETAILED ANSWERS |FREQUENTLY TESTED
QUESTIONS AND SOLUTIONS |ALREADY
GRADED A+|LATEST UPDATE |GUARANTEED
PASS
Direct connections with carefully targeted individual consumers to both obtain an immediate
response and cultivate lasting customer relationships—the use of telephone, mail, fax, e-mail,
the Internet, and other tools to communicate directly with specific consumers
Direct Marketing
manufacturer spending much money communicating to their channel partners, and then they
give it to their consumers
Push
manufacturers sell to retailers and then market to the consumers so they the consumers give
the product
Pull
What is an example of the Push Strategy?
Continental Tires
What is an example of the Pull Strategy?
Michelin Tires
How much did North American advertisers spend in 2015?
$192 B
How much did global advertisers spend in 2015?
1|Page
,$500 B
What are the 5 Organizations that use advertising?
1. Business firms, 2. Nonprofit Organizations, 3. Professionals, 4. School Agencies, 5.
Government
What are the 4 Advertising Steps?
1. Objective setting, 2. Budget decisions, 3. Message/Media decisions, 4. Campaign evaluation
What are the 4 purposes of advertising?
1. Inform, 2. Persuade, 3. Compare, 4. Remind
What are the 4 ways to set an advertising budget?
1. Affordable, 2. Percentage of sales, 3. Competitive parity, 4. Objective and task
Advertising budget that is Based on What the Company Thinks it Can Afford
Affordable
Advertising budget that is Based on a Percentage of Current or Forecasted Sales
Percentage of Sales
Advertising budget that is a Set Budget to Match Competitors
Competitive-Parity
Advertising budget that is Set Objectives, Determine Tasks to Achieve Objectives; Sum of Task
Costs Equals Budget
Objective and Task
What are the 2 major elements of advertising?
Messages and Media
What the advertising is going to say
Messages
Where the adverting is going to be
Media
What are the 3 parts to the Message Strategy?
2|Page
, 1. Identify Customer Benefits, 2. Develop Compelling Creative Concept (The "Big Idea"), 3.
Advertising Appeals Should Be Meaningful, Believable, & Distinctive
What are the 9 different Advertising Message Executions?
1. Slice of Life, 2. Lifestyle, 3. Fantasy, 4. Mood or Image, 5. Musical, 6. Personality Symbol, 7.
Technical Expertise, 8. Scientific Evidence, 9. Testimonial Evidence or Endorsement
What is an example of a Musical Message Execution?
Pepsi with Brittany Spears
What is an example of a Slice of Life Message Execution?
Budweiser clydesdales
What is an example of a Personality Symbols Message Execution?
Dos Equis
What is are the 4 factors to consider when choosing a media type?
1. Media habit of target consumers, 2. Nature of the product, 3. Type of message, 4. Cost
Percentage of those in the target market exposed to an ad at least once during a specified time
period
Reach
Average number of times a person from the target market is exposed to ad during a specified
time period
Frequency
Reach x Frequency, sometimes expressed as GRP's or Gross Rating Points
Media Impact
What are the 2 ways to select a communications media when using cost considerations?
1. CPM, or cost per thousand = cost of running the ad ÷ Number of total contacts (expressed in
thousands), 2. Caveats in using CPM numbers
What are the 3 different timings of advertising?
1. Follow seasonal pattern, 2. Oppose seasonal pattern, 3. Same coverage
What are the 2 patterns for advertising?
3|Page
