AMA PCM Marketing Management Exam Questions and Answers Graded A+
What clearly distinguishes your product from those of the competition is_____ - Answers Differentiation
Engaging in ethical business practices generally has little impact on marketing strategy and
implementation. - Answers False
What is one of the four elements of the process cycle for customer relationship management? - Answers
Customer interaction
Causal research is useful for identifying characteristics of a target market or determining how customers
use a product. - Answers True
An approach using ____ analytics utilizes data to make predictions about future marketing outcomes of
interest. - Answers Predictive
Super-Mart decides to create its own brand of personal care products. It enters into an agreement with
a large manufacturer of this type of product to supply Super-Mart with the products that will carry its
newly formed brand's name. This is an example of ____ branding. - Answers Store
Vertical price-fixing ensures everybody in the channel is satisfied with their 'cut' of the profits, but the
profit boost is achieved by increased prices to consumers. - Answers True
Late majority are product followers who are price-sensitive and risk-averse. - Answers True
Everything else being equal, ___ segmentation might lead a firm to offer its products based on some
anticipated future payoff from the consumer. - Answers Educational
Due on consumer spending per capita or industrial purchasing trends would be identified in the ____
section of a global market research report. - Answers Economic
___ is a promotion through the use of digital technologies such as desktops, laptops, tablets, and
smartphones that does not involve a salesperson. - Answers Digital and Social Media Marketing
A virtual organization is otherwise known as a ___ organization. - Answers Network
Internal forces such as ___ affect consumer choices. - Answers Age and attitude
The business market purchase decision process is triggered when someone inside or outside the
company identifies a need. - Answers False
Of the five dimensions of service quality, empathy means considering things from a service provider's
point of view. - Answers False
Informing and educating the target audience about the product's benefits and features is part of the
communication strategy in the ___ phase of the product life cycle. - Answers Introduction
What clearly distinguishes your product from those of the competition is_____ - Answers Differentiation
Engaging in ethical business practices generally has little impact on marketing strategy and
implementation. - Answers False
What is one of the four elements of the process cycle for customer relationship management? - Answers
Customer interaction
Causal research is useful for identifying characteristics of a target market or determining how customers
use a product. - Answers True
An approach using ____ analytics utilizes data to make predictions about future marketing outcomes of
interest. - Answers Predictive
Super-Mart decides to create its own brand of personal care products. It enters into an agreement with
a large manufacturer of this type of product to supply Super-Mart with the products that will carry its
newly formed brand's name. This is an example of ____ branding. - Answers Store
Vertical price-fixing ensures everybody in the channel is satisfied with their 'cut' of the profits, but the
profit boost is achieved by increased prices to consumers. - Answers True
Late majority are product followers who are price-sensitive and risk-averse. - Answers True
Everything else being equal, ___ segmentation might lead a firm to offer its products based on some
anticipated future payoff from the consumer. - Answers Educational
Due on consumer spending per capita or industrial purchasing trends would be identified in the ____
section of a global market research report. - Answers Economic
___ is a promotion through the use of digital technologies such as desktops, laptops, tablets, and
smartphones that does not involve a salesperson. - Answers Digital and Social Media Marketing
A virtual organization is otherwise known as a ___ organization. - Answers Network
Internal forces such as ___ affect consumer choices. - Answers Age and attitude
The business market purchase decision process is triggered when someone inside or outside the
company identifies a need. - Answers False
Of the five dimensions of service quality, empathy means considering things from a service provider's
point of view. - Answers False
Informing and educating the target audience about the product's benefits and features is part of the
communication strategy in the ___ phase of the product life cycle. - Answers Introduction
