IUYTREW
TEST BANK
Electronic Commerce 2010: A Managerial Perspective
by Efraim Turban, David King, Jae Lee
6th Edition
N
U
R
SE
D
O
C
S
LKJHGFD
, IUYTREW
Electronic Commerce 2010 (Turban / Lee / King / Liang / Turban)
Chapter 1 Overview of Electronic Commerce
1.1 True/False
1) Radio frequency identification (RFID) chips were used to prevent counterfeit tickets and to
ensure the safety of the athletes' food at the 2008 Olympics in Beijing.
Answer: TRUE
Diff: 2 Page Ref: 2
AACSB Standard: Use of Information Technology
N
2) Electronic commerce (EC) is the process of buying, selling, transferring, or exchanging
products, services, and/or information via the Internet only.
Answer: FALSE
Diff: 2 Page Ref: 4
U
AACSB Standard: Use of Information Technology
3) EC can be conducted over the public Internet or privately-owned intranets.
R
Answer: TRUE
Diff: 1 Page Ref: 4
SE
4) In the field, a sales representative writes notes with a mobile handwriting-recognition computer
immediately after a sales call. This can be viewed as an business-to-business EC activity.
Answer: FALSE
Diff: 2 Page Ref: 5
AACSB Standard: Reflective Thinking
D
5) From a service perspective, EC allow governments, firms, consumers, and management to both
cut service costs and improve the quality and speed of customer service.
Answer: TRUE
Diff: 2 Page Ref: 5
O
AACSB Standard: Use of Information Technology
6) An extranet is a network that uses private corporate networks to link together multiple intranets.
C
Answer: FALSE
Diff: 2 Page Ref: 7
7) An example of business-to-consumer (B2C) is when Dell provides customer service online by
S
collaborating electronically with its partners.
Answer: FALSE
Diff: 2 Page Ref: 7
LKJHGFD
, IUYTREW
8) eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in
2009.
Answer: FALSE
Diff: 2 Page Ref: 7
9) Network infrastructures include cell phones and other electronic devices that are located in
various locations by telecommunications networks, including wireless ones.
Answer: TRUE
Diff: 2 Page Ref: 8
AACSB Standard: Use of Information Technology
N
10) The final participants in B2B transactions are consumers.
Answer: FALSE
Diff: 1 Page Ref: 9
U
11) When RetroMedia Inc. purchases Godiva chocolates as gifts for its employees and has Godiva
mail them directly to the recipient, RetroMedia is engaged in B2B2C.
Answer: TRUE
R
Diff: 2 Page Ref: 9, 10
12) Doing your banking on an iPhone is an example of m-commerce.
SE
Answer: TRUE
Diff: 2 Page Ref: 11
AACSB Standard: Use of Information Technology
13) EC's future is now being shaped largely by the worldwide oil and financial crises.
Answer: FALSE
D
Diff: 3 Page Ref: 13
AACSB Standard: Reflective Thinking
14) Despite the failures of individual companies, the total volume of EC has been growing by 5 to
O
7 percent every year.
Answer: FALSE
Diff: 2 Page Ref: 13
C
15) E-commerce 2.0 is based primarily on blogs and corporate-sponsored collaboration.
Answer: FALSE
Diff: 1 Page Ref: 13
S
16) In effect, in a social network there are online and offline communities of people with similar
interests.
Answer: FALSE
Diff: 2 Page Ref: 17
, IUYTREW
17) Enterprise-oriented networks are social networks whose primary objective is to facilitate
business.
Answer: TRUE
Diff: 1 Page Ref: 17
18) Economic, legal, societal, and technological factors have created a highly competitive business
environment in which customers are becoming less powerful.
Answer: FALSE
Diff: 2 Page Ref: 27
19) The financial/economic crisis of 2008-2009 has resulted in many companies going out of
N
business or being acquired by other companies.
Answer: TRUE
Diff: 1 Page Ref: 27
U
20) Business models are a subset of a business plan or business case and refer to methods of doing
business by which a company can generate revenue.
Answer: TRUE
R
Diff: 2 Page Ref: 30
21) A business model outlines how the organization or the EC project will generate revenue
SE
through sales, transaction fees, advertising fees, affiliate fees, or other revenue sources.
Answer: FALSE
Diff: 2 Page Ref: 30
22) A value proposition refers to the tangible and intangible benefits that a company can derive
from using EC—making it an important part of the marketing plan.
D
Answer: TRUE
Diff: 2 Page Ref: 33
23) Affiliate marketing is an EC business model of word-of-mouth marketing in which customers
O
promote a product or service to friends or other people.
Answer: FALSE
Diff: 2 Page Ref: 34
C
24) The Web site http://chemconnect.com for the chemical industry is an example of special
interest vertical marketplaces that concentrate on one industry.
Answer: TRUE
S
Diff: 1 Page Ref: 34
25) The branch of philosophy that deals with what is considered to be right and wrong is known as
corporate governance.
Answer: FALSE
Diff: 1 Page Ref: 34
TEST BANK
Electronic Commerce 2010: A Managerial Perspective
by Efraim Turban, David King, Jae Lee
6th Edition
N
U
R
SE
D
O
C
S
LKJHGFD
, IUYTREW
Electronic Commerce 2010 (Turban / Lee / King / Liang / Turban)
Chapter 1 Overview of Electronic Commerce
1.1 True/False
1) Radio frequency identification (RFID) chips were used to prevent counterfeit tickets and to
ensure the safety of the athletes' food at the 2008 Olympics in Beijing.
Answer: TRUE
Diff: 2 Page Ref: 2
AACSB Standard: Use of Information Technology
N
2) Electronic commerce (EC) is the process of buying, selling, transferring, or exchanging
products, services, and/or information via the Internet only.
Answer: FALSE
Diff: 2 Page Ref: 4
U
AACSB Standard: Use of Information Technology
3) EC can be conducted over the public Internet or privately-owned intranets.
R
Answer: TRUE
Diff: 1 Page Ref: 4
SE
4) In the field, a sales representative writes notes with a mobile handwriting-recognition computer
immediately after a sales call. This can be viewed as an business-to-business EC activity.
Answer: FALSE
Diff: 2 Page Ref: 5
AACSB Standard: Reflective Thinking
D
5) From a service perspective, EC allow governments, firms, consumers, and management to both
cut service costs and improve the quality and speed of customer service.
Answer: TRUE
Diff: 2 Page Ref: 5
O
AACSB Standard: Use of Information Technology
6) An extranet is a network that uses private corporate networks to link together multiple intranets.
C
Answer: FALSE
Diff: 2 Page Ref: 7
7) An example of business-to-consumer (B2C) is when Dell provides customer service online by
S
collaborating electronically with its partners.
Answer: FALSE
Diff: 2 Page Ref: 7
LKJHGFD
, IUYTREW
8) eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in
2009.
Answer: FALSE
Diff: 2 Page Ref: 7
9) Network infrastructures include cell phones and other electronic devices that are located in
various locations by telecommunications networks, including wireless ones.
Answer: TRUE
Diff: 2 Page Ref: 8
AACSB Standard: Use of Information Technology
N
10) The final participants in B2B transactions are consumers.
Answer: FALSE
Diff: 1 Page Ref: 9
U
11) When RetroMedia Inc. purchases Godiva chocolates as gifts for its employees and has Godiva
mail them directly to the recipient, RetroMedia is engaged in B2B2C.
Answer: TRUE
R
Diff: 2 Page Ref: 9, 10
12) Doing your banking on an iPhone is an example of m-commerce.
SE
Answer: TRUE
Diff: 2 Page Ref: 11
AACSB Standard: Use of Information Technology
13) EC's future is now being shaped largely by the worldwide oil and financial crises.
Answer: FALSE
D
Diff: 3 Page Ref: 13
AACSB Standard: Reflective Thinking
14) Despite the failures of individual companies, the total volume of EC has been growing by 5 to
O
7 percent every year.
Answer: FALSE
Diff: 2 Page Ref: 13
C
15) E-commerce 2.0 is based primarily on blogs and corporate-sponsored collaboration.
Answer: FALSE
Diff: 1 Page Ref: 13
S
16) In effect, in a social network there are online and offline communities of people with similar
interests.
Answer: FALSE
Diff: 2 Page Ref: 17
, IUYTREW
17) Enterprise-oriented networks are social networks whose primary objective is to facilitate
business.
Answer: TRUE
Diff: 1 Page Ref: 17
18) Economic, legal, societal, and technological factors have created a highly competitive business
environment in which customers are becoming less powerful.
Answer: FALSE
Diff: 2 Page Ref: 27
19) The financial/economic crisis of 2008-2009 has resulted in many companies going out of
N
business or being acquired by other companies.
Answer: TRUE
Diff: 1 Page Ref: 27
U
20) Business models are a subset of a business plan or business case and refer to methods of doing
business by which a company can generate revenue.
Answer: TRUE
R
Diff: 2 Page Ref: 30
21) A business model outlines how the organization or the EC project will generate revenue
SE
through sales, transaction fees, advertising fees, affiliate fees, or other revenue sources.
Answer: FALSE
Diff: 2 Page Ref: 30
22) A value proposition refers to the tangible and intangible benefits that a company can derive
from using EC—making it an important part of the marketing plan.
D
Answer: TRUE
Diff: 2 Page Ref: 33
23) Affiliate marketing is an EC business model of word-of-mouth marketing in which customers
O
promote a product or service to friends or other people.
Answer: FALSE
Diff: 2 Page Ref: 34
C
24) The Web site http://chemconnect.com for the chemical industry is an example of special
interest vertical marketplaces that concentrate on one industry.
Answer: TRUE
S
Diff: 1 Page Ref: 34
25) The branch of philosophy that deals with what is considered to be right and wrong is known as
corporate governance.
Answer: FALSE
Diff: 1 Page Ref: 34
