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Exam (elaborations)

PUR 4000 EXAM 2

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Exam of 28 pages for the course PUR 4000 at PUR 4000 (PUR 4000 EXAM 2)

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PUR 4000 EXAM 2


Howbmhasbmthebmdefinitionbmofbmnewsbmchangedbmthroughbmthebmyears?bm-bmanswers--
Inbmthebmbeforetime

News:bmanbmoutbmofbmthebmordinarybmeventbmthatbmpeoplebmNEEDEDbmTObmKNOW



now

coveragebmofbmpseudo-
eventsbmaboutbmextraordinarilybminauthenticbmpeoplebmdoingbminauthenticbmthings

Whatbmisbmthebmnaturebmofbmnewsbmasbmabmprofitbmseekingbmentity?bm-bmanswers---
newsbmisbmabmbusinessbmnotbmabmpublicbmservice

-theybmhavebmtobmmakebmmoney

-
jobbmisbmtobmfindbmandbmreportbmnewsbmthatbmwebmwillbmbuybminbmabmmannerbmthatbmwebmwillbmbu
ybmit

-Abmsinglebmnewspaperbmsubscriberbmnetsbmthebmpaperbm$1000bminbmadvertisingbmrevenue

-anbmonlinebmreaderbmnetsbmthebmcompanybm$5.50

Howbmdoesbmthebmnaturebmofbmnewsbmasbmabmprofitbmseekingbmentitybminfluencesbmjournalists?bm-
bmanswers--Thebmnewsroombmpressurebmcooker

needbmforbmprofitability=needbmtobmsellbmads=needbmtobmdeliverbmlargebmaudiences=flashier,bmorebme
xcitingbmstories



highlybmcompetitive



pressurebmonbmreportersbmisbmconstant



objectivitybm,bmforbmmany,bmnobmlongerbmrules

,plagiarizingbmandbmfabricatingbmstories

speculation

Howbmhasbmthebmpublic'sbmperceptionbmandbmconsumptionbmofbmnewsbmchanged?bm-bmanswers--
Newsbmonbmthebminternetbmisbmstealingbmconsumers

alternativebmnewsbmsources

generalbmlackbmofbminterestbminbmnews

toughbmeconomicbmtimes



newsbmconsumersbmdontbmknowbmthebmdifferencebmbetweenbmrealbmjournalismbmasbmitbmusedbmtobm
bebmpracticedbmandbmtoday.bmTheybmhavebmnobmhistoricalbmframebmofbmreferencebmbybmwhichbmtobm
knowbmthebmdifference

Whatbmdoesbmthebmdemographicsbmofbmthebmmediabmlookbmlike?bm-bmanswers--
Journalistsbmarebmpredominantlybmwhite,bmProtestant,bmandbminbmtheirbm30s

Medianbmagebm36

Averagebmincomebmisbmroughlybm$30,000

12%bmofbmjournalistsbmarebmminorities;bm25%bmofbmthebmpopulation

Whatbmarebmthebmpsychographicsbmofbmthebmjournalistsbmvsbmpublicbm-bmanswers--
Journalistsbm40%bmliberal/Publicbm20%bmliberal

33%bmmiddlebmofbmthebmroad/35%

25%bmconservative/35%

2%bmdeclinedbmtobmanswer/

Whatbmarebmthebmmediabmattitudes?bm-bmanswers--judgemental

anti-business

anti-establishment

pro-environments

pro-activist



ItbmisbmnotbmthebmnewsbmmediasbmbusinessbmtobmbebmANYbmofbmthesebmthingsbminbmthebmnewsbmpa
ges!bmOnlybmonbmthebmeditorialbmpage!

Whatbmisbmbias?bm-bmanswers--mixingbmagendasbmwithbmnews

, toughbmtobmidentifybmandbmoftenbminfluencesbmusbmwithoutbmoutbmknowledge

Howbmdoesbmbiasbminfluencebmmediabmcoverage?bm-bmanswers--context

(foxbmrunsbmabmstorybmrunsbmabmstorybmonebmwaybmandbmcnnbmrunsbmthebmstorybmanotherbmway)



selectivebmreporting

(onlybmreportingbmstoriesbmthebmsupportbmyourbmviewbmpoint)



placement

(theybmoutbmthebmstoriesbmthatbmtheybmwantbmonbmthebmfirstbmpagebmbecausebmtheybmwouldbmgetbm
morebmpeoplebmtobmbuybmthebmpaper,bmnotbmnecessarilybmbecausebmitsbmsomethingbmthatbmisbmimpe
rativebmthatbmthebmpublicbmknows)



Editorializing

(notbmbeingbmobjective)

Howbmhavebmjournalisticbmstandardsbmandbmguidelinesbmchanged?bm-bmanswers---
youbmdontbmhavebmtobmnamebmwhobmyourbmsourcesbmarebmanymore

-
thebmethicalbmstandardbmofbmobjectivitybminbmjournalismbmcodebmwasbmmodifiedbmfrombm"thebmtruth
"bmtobm"truth"



-manipulatedbmperspective

-technologybmhasbmbeenbmrevolutionized

-journalistsbmtransformedbmintobmnationalbmcelebritiesbmandbmpoliticalbmplayers

-
hugebmcorporationsbmaquirebmnewsbmcompaniesbmandbmnetworksbmandbmcreatebmglobalbmconglomera
tesbmmorebminterestedbminbmbottombmlinebmthanbminbmpublicbmservice

-newsbmisbmabm24bmchallenge

-endlessbmdemandbmforbmtalk

Whatbmisbmcontrolledbmmedia?bm-bmanswers---youbmhavebmcontrolbmoverbmthebmcontent

-youbmhavebmcontrolbmoverbmwhatbmisbmsaidbmhowbmitsbmsaidbmandbmwhenbmitbmsaid

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