PUR 4000 EXAM 2
Howbmhasbmthebmdefinitionbmofbmnewsbmchangedbmthroughbmthebmyears?bm-bmanswers--
Inbmthebmbeforetime
News:bmanbmoutbmofbmthebmordinarybmeventbmthatbmpeoplebmNEEDEDbmTObmKNOW
now
coveragebmofbmpseudo-
eventsbmaboutbmextraordinarilybminauthenticbmpeoplebmdoingbminauthenticbmthings
Whatbmisbmthebmnaturebmofbmnewsbmasbmabmprofitbmseekingbmentity?bm-bmanswers---
newsbmisbmabmbusinessbmnotbmabmpublicbmservice
-theybmhavebmtobmmakebmmoney
-
jobbmisbmtobmfindbmandbmreportbmnewsbmthatbmwebmwillbmbuybminbmabmmannerbmthatbmwebmwillbmbu
ybmit
-Abmsinglebmnewspaperbmsubscriberbmnetsbmthebmpaperbm$1000bminbmadvertisingbmrevenue
-anbmonlinebmreaderbmnetsbmthebmcompanybm$5.50
Howbmdoesbmthebmnaturebmofbmnewsbmasbmabmprofitbmseekingbmentitybminfluencesbmjournalists?bm-
bmanswers--Thebmnewsroombmpressurebmcooker
needbmforbmprofitability=needbmtobmsellbmads=needbmtobmdeliverbmlargebmaudiences=flashier,bmorebme
xcitingbmstories
highlybmcompetitive
pressurebmonbmreportersbmisbmconstant
objectivitybm,bmforbmmany,bmnobmlongerbmrules
,plagiarizingbmandbmfabricatingbmstories
speculation
Howbmhasbmthebmpublic'sbmperceptionbmandbmconsumptionbmofbmnewsbmchanged?bm-bmanswers--
Newsbmonbmthebminternetbmisbmstealingbmconsumers
alternativebmnewsbmsources
generalbmlackbmofbminterestbminbmnews
toughbmeconomicbmtimes
newsbmconsumersbmdontbmknowbmthebmdifferencebmbetweenbmrealbmjournalismbmasbmitbmusedbmtobm
bebmpracticedbmandbmtoday.bmTheybmhavebmnobmhistoricalbmframebmofbmreferencebmbybmwhichbmtobm
knowbmthebmdifference
Whatbmdoesbmthebmdemographicsbmofbmthebmmediabmlookbmlike?bm-bmanswers--
Journalistsbmarebmpredominantlybmwhite,bmProtestant,bmandbminbmtheirbm30s
Medianbmagebm36
Averagebmincomebmisbmroughlybm$30,000
12%bmofbmjournalistsbmarebmminorities;bm25%bmofbmthebmpopulation
Whatbmarebmthebmpsychographicsbmofbmthebmjournalistsbmvsbmpublicbm-bmanswers--
Journalistsbm40%bmliberal/Publicbm20%bmliberal
33%bmmiddlebmofbmthebmroad/35%
25%bmconservative/35%
2%bmdeclinedbmtobmanswer/
Whatbmarebmthebmmediabmattitudes?bm-bmanswers--judgemental
anti-business
anti-establishment
pro-environments
pro-activist
ItbmisbmnotbmthebmnewsbmmediasbmbusinessbmtobmbebmANYbmofbmthesebmthingsbminbmthebmnewsbmpa
ges!bmOnlybmonbmthebmeditorialbmpage!
Whatbmisbmbias?bm-bmanswers--mixingbmagendasbmwithbmnews
, toughbmtobmidentifybmandbmoftenbminfluencesbmusbmwithoutbmoutbmknowledge
Howbmdoesbmbiasbminfluencebmmediabmcoverage?bm-bmanswers--context
(foxbmrunsbmabmstorybmrunsbmabmstorybmonebmwaybmandbmcnnbmrunsbmthebmstorybmanotherbmway)
selectivebmreporting
(onlybmreportingbmstoriesbmthebmsupportbmyourbmviewbmpoint)
placement
(theybmoutbmthebmstoriesbmthatbmtheybmwantbmonbmthebmfirstbmpagebmbecausebmtheybmwouldbmgetbm
morebmpeoplebmtobmbuybmthebmpaper,bmnotbmnecessarilybmbecausebmitsbmsomethingbmthatbmisbmimpe
rativebmthatbmthebmpublicbmknows)
Editorializing
(notbmbeingbmobjective)
Howbmhavebmjournalisticbmstandardsbmandbmguidelinesbmchanged?bm-bmanswers---
youbmdontbmhavebmtobmnamebmwhobmyourbmsourcesbmarebmanymore
-
thebmethicalbmstandardbmofbmobjectivitybminbmjournalismbmcodebmwasbmmodifiedbmfrombm"thebmtruth
"bmtobm"truth"
-manipulatedbmperspective
-technologybmhasbmbeenbmrevolutionized
-journalistsbmtransformedbmintobmnationalbmcelebritiesbmandbmpoliticalbmplayers
-
hugebmcorporationsbmaquirebmnewsbmcompaniesbmandbmnetworksbmandbmcreatebmglobalbmconglomera
tesbmmorebminterestedbminbmbottombmlinebmthanbminbmpublicbmservice
-newsbmisbmabm24bmchallenge
-endlessbmdemandbmforbmtalk
Whatbmisbmcontrolledbmmedia?bm-bmanswers---youbmhavebmcontrolbmoverbmthebmcontent
-youbmhavebmcontrolbmoverbmwhatbmisbmsaidbmhowbmitsbmsaidbmandbmwhenbmitbmsaid
-advertisements
Howbmhasbmthebmdefinitionbmofbmnewsbmchangedbmthroughbmthebmyears?bm-bmanswers--
Inbmthebmbeforetime
News:bmanbmoutbmofbmthebmordinarybmeventbmthatbmpeoplebmNEEDEDbmTObmKNOW
now
coveragebmofbmpseudo-
eventsbmaboutbmextraordinarilybminauthenticbmpeoplebmdoingbminauthenticbmthings
Whatbmisbmthebmnaturebmofbmnewsbmasbmabmprofitbmseekingbmentity?bm-bmanswers---
newsbmisbmabmbusinessbmnotbmabmpublicbmservice
-theybmhavebmtobmmakebmmoney
-
jobbmisbmtobmfindbmandbmreportbmnewsbmthatbmwebmwillbmbuybminbmabmmannerbmthatbmwebmwillbmbu
ybmit
-Abmsinglebmnewspaperbmsubscriberbmnetsbmthebmpaperbm$1000bminbmadvertisingbmrevenue
-anbmonlinebmreaderbmnetsbmthebmcompanybm$5.50
Howbmdoesbmthebmnaturebmofbmnewsbmasbmabmprofitbmseekingbmentitybminfluencesbmjournalists?bm-
bmanswers--Thebmnewsroombmpressurebmcooker
needbmforbmprofitability=needbmtobmsellbmads=needbmtobmdeliverbmlargebmaudiences=flashier,bmorebme
xcitingbmstories
highlybmcompetitive
pressurebmonbmreportersbmisbmconstant
objectivitybm,bmforbmmany,bmnobmlongerbmrules
,plagiarizingbmandbmfabricatingbmstories
speculation
Howbmhasbmthebmpublic'sbmperceptionbmandbmconsumptionbmofbmnewsbmchanged?bm-bmanswers--
Newsbmonbmthebminternetbmisbmstealingbmconsumers
alternativebmnewsbmsources
generalbmlackbmofbminterestbminbmnews
toughbmeconomicbmtimes
newsbmconsumersbmdontbmknowbmthebmdifferencebmbetweenbmrealbmjournalismbmasbmitbmusedbmtobm
bebmpracticedbmandbmtoday.bmTheybmhavebmnobmhistoricalbmframebmofbmreferencebmbybmwhichbmtobm
knowbmthebmdifference
Whatbmdoesbmthebmdemographicsbmofbmthebmmediabmlookbmlike?bm-bmanswers--
Journalistsbmarebmpredominantlybmwhite,bmProtestant,bmandbminbmtheirbm30s
Medianbmagebm36
Averagebmincomebmisbmroughlybm$30,000
12%bmofbmjournalistsbmarebmminorities;bm25%bmofbmthebmpopulation
Whatbmarebmthebmpsychographicsbmofbmthebmjournalistsbmvsbmpublicbm-bmanswers--
Journalistsbm40%bmliberal/Publicbm20%bmliberal
33%bmmiddlebmofbmthebmroad/35%
25%bmconservative/35%
2%bmdeclinedbmtobmanswer/
Whatbmarebmthebmmediabmattitudes?bm-bmanswers--judgemental
anti-business
anti-establishment
pro-environments
pro-activist
ItbmisbmnotbmthebmnewsbmmediasbmbusinessbmtobmbebmANYbmofbmthesebmthingsbminbmthebmnewsbmpa
ges!bmOnlybmonbmthebmeditorialbmpage!
Whatbmisbmbias?bm-bmanswers--mixingbmagendasbmwithbmnews
, toughbmtobmidentifybmandbmoftenbminfluencesbmusbmwithoutbmoutbmknowledge
Howbmdoesbmbiasbminfluencebmmediabmcoverage?bm-bmanswers--context
(foxbmrunsbmabmstorybmrunsbmabmstorybmonebmwaybmandbmcnnbmrunsbmthebmstorybmanotherbmway)
selectivebmreporting
(onlybmreportingbmstoriesbmthebmsupportbmyourbmviewbmpoint)
placement
(theybmoutbmthebmstoriesbmthatbmtheybmwantbmonbmthebmfirstbmpagebmbecausebmtheybmwouldbmgetbm
morebmpeoplebmtobmbuybmthebmpaper,bmnotbmnecessarilybmbecausebmitsbmsomethingbmthatbmisbmimpe
rativebmthatbmthebmpublicbmknows)
Editorializing
(notbmbeingbmobjective)
Howbmhavebmjournalisticbmstandardsbmandbmguidelinesbmchanged?bm-bmanswers---
youbmdontbmhavebmtobmnamebmwhobmyourbmsourcesbmarebmanymore
-
thebmethicalbmstandardbmofbmobjectivitybminbmjournalismbmcodebmwasbmmodifiedbmfrombm"thebmtruth
"bmtobm"truth"
-manipulatedbmperspective
-technologybmhasbmbeenbmrevolutionized
-journalistsbmtransformedbmintobmnationalbmcelebritiesbmandbmpoliticalbmplayers
-
hugebmcorporationsbmaquirebmnewsbmcompaniesbmandbmnetworksbmandbmcreatebmglobalbmconglomera
tesbmmorebminterestedbminbmbottombmlinebmthanbminbmpublicbmservice
-newsbmisbmabm24bmchallenge
-endlessbmdemandbmforbmtalk
Whatbmisbmcontrolledbmmedia?bm-bmanswers---youbmhavebmcontrolbmoverbmthebmcontent
-youbmhavebmcontrolbmoverbmwhatbmisbmsaidbmhowbmitsbmsaidbmandbmwhenbmitbmsaid
-advertisements