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Exam (elaborations)

MNM3702 - MARKETING RESEARCH EXAM QUESTIONS

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MNM3702 - MARKETING RESEARCH EXAM QUESTIONS • Availability of data as an influence - correct-answers-Is the info on hand insufficient to make a decision on the point in question? • Nature of decision as an influence - correct-answers-Is the decision of considerable strategic or tactical importance? • Advantages versus cost as an influence - correct-answers-Does the benefit exceed the cost • Resources as an influence - correct-answers-Do you have the resources to implement the plan after the research has been done. • Research design - correct-answers-Research planning • 9 steps in the research design process -

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MNM3702 - MARKETING
RESEARCH EXAM QUESTIONS.
 Difference between marketing and research problem -
correct-answers-Research problem is a redefinition of the
marketing problem.
 Marketing problems covers what has to be done.
 Research problem determines what information is needed to
make a decision that will solve the marketing problem.
 Opinions - correct-answers-
 Motives - correct-answers-
 Levels of awareness - correct-answers-
 Facts - correct-answers-
 External secondary data sources - correct-answers-
 Quantitive research - correct-answers-
 Quantitive research techniques - correct-answers-
 Qualitative research - correct-answers-
 Qualitative research tachniques - correct-answers-
 MDDS - correct-answers-
 MIS - correct-answers-A set of inter-related components that
collect,process,store and distribute information to support
decision making and control in the organization.
 How MDSS differs from MIS - correct-answers-
 A trace analysis - correct-answers-
 Audits - correct-answers-
 Experiments - correct-answers-

,  A content analysis - correct-answers-
 3 Types of research - marketing research - correct-answers-
 Levels of measurement - correct-answers-Ordinal -
 Ratio -
 Interval -
 Nominal -
 Ordinal - - correct-answers-
 Ratio - - correct-answers-
 Interval - - correct-answers-
 Nominal - - correct-answers-
 Survey research (measure /observation) errors are - correct-
answers-
 Total errors - correct-answers-
 Systematic errors - correct-answers-
 Sampling errors - correct-answers-
 Survey errors - correct-answers-
 Face-to-face interviews charectoristics for feildworkers -
correct-answers-
 Criterion of clarity - correct-answers-
 Raw data processing and analysis processing is done after...
- correct-answers-
 Descriptive analysis - correct-answers-
 Exploratory analysis - correct-answers-
 Hypothesis analysis - correct-answers-
 Conclusive analysis - correct-answers-

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  • mnm3702 marketing research exam questions
  • difference between marketing and research problem
  • research problem is a redefinition of the marketin
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