MKT 100 FINAL EXAM Questions With All
Correct & Verified Answers
Tim Hortons opens new stores in Mexico. This is an example of what? Correct answer-market
development
Ryerson University begins offering live online streaming interactive undergraduate courses. This is an
example of what? Correct answer-market development
Nintendo develops a new smart phone. This is an example of what? Correct answer-diversification
TELUS starts its own Canadian bank. This is an example of what? Correct answer-diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an example of
what? Correct answer-market penetration
Cadbury India pushes for chocolates to be used as small gifts instead of the more traditional sweets
given during the Diwali festival. This is an example of what? Correct answer-market penetration
KFC introduced salads to its menu. This is an example of what? Correct answer-product
development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is an example of
what? Correct answer-product development
The number of Canadians taking extended vacations, the number two leisure activity among survey
respondents, decreased by 29% from 2008 when the recession began to 2012. This is an example of
the impact of what environmental factor? Correct answer-economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the same time,
McDonald's is having a free coffee promotion at its locations. This is an example of what
microenvironment element. Correct answer-competitor
Opportunities and Threats are Correct answer-external
Business to Business buying differs from Business to Consumer buying in what way? Correct
answer-Business products generally have greater customization
Strengths and Weaknesses Correct answer-internal
Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of a Correct
answer-response to a decoded message
You are on the Ryerson University and Archives online and click on a journal that may be relevant to
a research project you are doing. The Scholars Portal crashes and the site appears to be facing
technical difficulties, thus preventing you from going to that journal link. This is an example of what?
Correct answer-Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its own website to
consumers, then this would be what type of distribution? Correct answer-Direct Distribution
, If a book publisher wants to sell the latest novel from Dan Brown through Amazon to consumers,
then this would be what type of distribution? Correct answer-Indirect Distribution
Print Magazines are a form of Correct answer-communication channel
The Microsoft Word startup chime is an example of Correct answer-encoding from one party to
another
Barry tends to be skeptical when it comes to new products such as driverLESS cars . He doesnt trust
mass media/salespeople. He will ONLY adopt a product when most people have already purchased it.
Barry is part of what group when it comes to consumer adoption? Correct answer-Laggards
Andrew is really important to marketers. He has the capacity to influence others in the choices they
make, is respected by others for his knowledge and is seen by others to be a credible source of
information. Andrew is part of WHAT GROUP when it comes to consumer adoption? Correct
answer-Early adopters
Arnold is never the first to try new products, but he does try them before the average person. He
looks at mass media and those with more knowledge as sources of information. Arnold is part of
what group when it comes to consumer adoption? Correct answer-Early majority
Cognitive Dissonance Correct answer-buyers remorse
In addition to its currently running TV and print advertisements, Proctoer & Gamble have been
sending coupons for its Dawn dishwashing liquid to households. This is an example of what type of
Strategy? Correct answer-Pull Strategy
Marketing Correct answer-creating, communicating, delivering and exchanging offerings that have
value for customers, clients, partners, and society at large
4 key Consumer markets Correct answer-GLOBAL, CONSUMER, BUSINESS, GOVERNMENT
Types of marketing environments (6) Correct answer-DEMOGRAPHIC, POLITICAL-LEGAL,
TECHNOLOGICAL, NATURAL ENVIRONMENT, ECONOMIC, SOCIO-CULTURAL
example of a B2B business Correct answer-wholesaling! Costco
example of a B2C business Correct answer-all retailing businesses! Forever 21
example of a C2C business Correct answer-kijiji, ebay, amazon
4 Eras (How marketing creates value) Correct answer-PRODUCTION-ORIENTED (good will sell
itself),
SALES ORIENTED (answers overproduction by focusing on sales)
MARKET ORIENTED (what customers want)
VALUE BASED (giving greater value than the competition)
Correct & Verified Answers
Tim Hortons opens new stores in Mexico. This is an example of what? Correct answer-market
development
Ryerson University begins offering live online streaming interactive undergraduate courses. This is an
example of what? Correct answer-market development
Nintendo develops a new smart phone. This is an example of what? Correct answer-diversification
TELUS starts its own Canadian bank. This is an example of what? Correct answer-diversification
Rogers Wireless offers a deal on bigger data plans for its wireless customers. This is an example of
what? Correct answer-market penetration
Cadbury India pushes for chocolates to be used as small gifts instead of the more traditional sweets
given during the Diwali festival. This is an example of what? Correct answer-market penetration
KFC introduced salads to its menu. This is an example of what? Correct answer-product
development
Sony starts producing games for both its Playstation 4 and the Nintendo Wii U. This is an example of
what? Correct answer-product development
The number of Canadians taking extended vacations, the number two leisure activity among survey
respondents, decreased by 29% from 2008 when the recession began to 2012. This is an example of
the impact of what environmental factor? Correct answer-economic
Tim Hortons "Roll up to Win campaign is happening over the next three weeks. At the same time,
McDonald's is having a free coffee promotion at its locations. This is an example of what
microenvironment element. Correct answer-competitor
Opportunities and Threats are Correct answer-external
Business to Business buying differs from Business to Consumer buying in what way? Correct
answer-Business products generally have greater customization
Strengths and Weaknesses Correct answer-internal
Intentionally choosing NOT TO PURCHASE products from Starbucks is an example of a Correct
answer-response to a decoded message
You are on the Ryerson University and Archives online and click on a journal that may be relevant to
a research project you are doing. The Scholars Portal crashes and the site appears to be facing
technical difficulties, thus preventing you from going to that journal link. This is an example of what?
Correct answer-Noise
If a book publisher wants to sell the latest novel from J.K Rowling through its own website to
consumers, then this would be what type of distribution? Correct answer-Direct Distribution
, If a book publisher wants to sell the latest novel from Dan Brown through Amazon to consumers,
then this would be what type of distribution? Correct answer-Indirect Distribution
Print Magazines are a form of Correct answer-communication channel
The Microsoft Word startup chime is an example of Correct answer-encoding from one party to
another
Barry tends to be skeptical when it comes to new products such as driverLESS cars . He doesnt trust
mass media/salespeople. He will ONLY adopt a product when most people have already purchased it.
Barry is part of what group when it comes to consumer adoption? Correct answer-Laggards
Andrew is really important to marketers. He has the capacity to influence others in the choices they
make, is respected by others for his knowledge and is seen by others to be a credible source of
information. Andrew is part of WHAT GROUP when it comes to consumer adoption? Correct
answer-Early adopters
Arnold is never the first to try new products, but he does try them before the average person. He
looks at mass media and those with more knowledge as sources of information. Arnold is part of
what group when it comes to consumer adoption? Correct answer-Early majority
Cognitive Dissonance Correct answer-buyers remorse
In addition to its currently running TV and print advertisements, Proctoer & Gamble have been
sending coupons for its Dawn dishwashing liquid to households. This is an example of what type of
Strategy? Correct answer-Pull Strategy
Marketing Correct answer-creating, communicating, delivering and exchanging offerings that have
value for customers, clients, partners, and society at large
4 key Consumer markets Correct answer-GLOBAL, CONSUMER, BUSINESS, GOVERNMENT
Types of marketing environments (6) Correct answer-DEMOGRAPHIC, POLITICAL-LEGAL,
TECHNOLOGICAL, NATURAL ENVIRONMENT, ECONOMIC, SOCIO-CULTURAL
example of a B2B business Correct answer-wholesaling! Costco
example of a B2C business Correct answer-all retailing businesses! Forever 21
example of a C2C business Correct answer-kijiji, ebay, amazon
4 Eras (How marketing creates value) Correct answer-PRODUCTION-ORIENTED (good will sell
itself),
SALES ORIENTED (answers overproduction by focusing on sales)
MARKET ORIENTED (what customers want)
VALUE BASED (giving greater value than the competition)
