DECA Marketing Cluster Exam Study Guide with Complete Solutions
DECA Marketing Cluster Exam Study Guide with Complete Solutions Exclusive Distribution - Correct Answer Situation where suppliers and distributors enter into an exclusive agreement that only allows the named distributor to sell a specific product. Electronic Data Interchange (EDI) Systems - Correct Answer The electronic interchange of business information using a standardized format; a process which allows one company to send information to another company electronically rather than with paper. Trading Partners - Correct Answer Business entities conducting business electronically. Streamline - Correct Answer Make (an organization or system) more efficient and effective by employing faster or simpler working methods. Slotting Allowances / Slotting Fee - Correct Answer A fee charged to produce companies or manufacturers by supermarket distributors (retailers) in order to have their product placed on their shelves. Known as Pay-to-Stay. Consumer Choice - Correct Answer The range of competing products and services from which a consumer can choose. Tariff - Correct Answer A tax or duty to be paid on a particular class of imports or exports. OR. Fix the price of (something) according to a tariff. Horizontal Conflict - Correct Answer Refers to a disagreement among two or more channel members at the same level. For example, suppose a toy manufacturer has deals with two wholesalers, each contracted to sell products to retailers in different regions. If one wholesaler decides to branch its operations into the other wholesaler's region, a conflict will result. Vertical Conflict - Correct Answer A disagreement between two channel members on consecutive levels. For example, if the toy manufacturer discovers its products are arriving
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