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1. Senate candidate Suzy Johnson is speaking
Through the central
passion- ately about gun laws. Dan is listening. route.
He owns a rifle store in town. How is Dan most
likely to process Suzy's message?
2. No matter what you tell your friend Alan, he
just won't use Snapchat. Even when you Biased elaboration.
present your best arguments, he simply points
out the disadvantages of Snapchat. He's
made up his mind and he seems resolved that
nothing will change it. What kind of elab-
oration is Alan using?
3. "Quick, before they're gone!" is a peripheral route cue Scarcity
based on:
4. The peripheral route is similar to which roadway term? Shortcut
5. To achieve the "triple crown" of Resist
interpersonal influ- ence, the change must counterpersuasion.
persist over time, predict fu- ture behavior,
and:
6. In which of the following cases is a person When the person
likely to experience no change in attitude? processes the
message peripherally,
and periph- eral cues
are absent.
7. According to ELM, the credibility of the speaker tends Serve as a
peripheral cue.
to:
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,COMM 289 SBCC Final questions n answers
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8. The central route and the peripheral route are located The
listener's mind.
in:
9. All of the above.
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Even if someone is motivated to process a message
through the central route, they may not do
so be- cause:
10. ELM falls most short of which criterion for a Hypotheses that can be
good objective theory? tested.
11. "You owe me" is a peripheral route cue based on: Reciprocation
12. Practically speaking, ELM suggests that the persuader Consider
carefully
should: whether the audience is
motivated and able to
elaborate on the
message.
13. "We've always done it that way" is a
peripheral route cue based on: consistency
14. Polly is watching a commercial for the local
Happy Burger fast food restaurant. The She will have a weak atti-
commercial is re- ally funny! Assuming Polly tude change in favor of
processes it peripherally, what's the best- the restaurant.
case scenario for Happy Burger re- garding
her attitude toward the restaurant?
15. In the elaboration likelihood model, an argument with Strong
argument.
claims that generate favorable thoughts is
considered a:
16. ELM falls most clearly in which communication theory Socio-
psychological.
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tradition?
17. Nilsen considers persuasive speech to be Maximizes people's
ethical to the extent that it: ability to exercise free
choice.
18. Objective elaboration.
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