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Marketing 201 Final Exam Study Terms Questions and Answers 2025

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Marketing 201 Final Exam Study Terms Questions and Answers 2025

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MKTG 201
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April 23, 2025
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Written in
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Marketing 201 Final Exam Study Terms
Questions and Answers 2025
MarketingAResearchAProcessA-ACORRECTAANSWERSA-
1.ADefiningAobjectivesAandAresearchAneeds
2.ADesigningAresearch
3.ADataAcollectionAprocess
4.AAnalyzingAdataAandAdevelopingAinsights
5.AActionAplanAandAimplementation
SecondaryAdataA-ACORRECTAANSWERSA-
piecesAofAinformationAthatAhaveAalreadyAbeenAcollectedAfromAotherAsourcesAandAusuallyAa
reAreadilyAavailable
PrimaryAdataA-ACORRECTAANSWERSA-
dataAcollectedAtoAaddressAspecificAresearchAneeds
ExternalAsecondaryAdataA-ACORRECTAANSWERSA-
dataAcollectedAfromAsourcesAoutsideAtheAfirm
SyndicatedAdataA-ACORRECTAANSWERSA-
dataAavailableAforAaAfeeAfromAcommercialAresearchAfirmsAsuchAasAACNielsen,AtypeAofAexte
rnalAsecondaryAdata
ScannerAdataA-ACORRECTAANSWERSA-
aAtypeAofAsyndicatedAexternalAsecondaryAdataAusedAinAquantitativeAresearchAthatAisAobtain
edAfromAscannerAreadingsAofAUPCAcodesAatAcheckAoutAcounters
PanelAdataA-ACORRECTAANSWERSA-informationAcollectedAfromAaAgroupAofAconsumers
InternalAsecondaryAdataA-ACORRECTAANSWERSA-
dataAcollectedAfromAaAfirm'sAownAdataAtakenAfromAtheirAdayAtoAdayAoperations
DataAwarehousesA-ACORRECTAANSWERSA-
largeAcomputerAfilesAthatAstoreAmillionsAandAevenAbillionsAofApiecesAofAindividualAdata
DataAminingA-ACORRECTAANSWERSA-
theAuseAofAaAvarietyAofAstatisticalAanalysisAtoolsAtoAuncoverApreviouslyAunknownApatternsAi
nAtheAdataAstoredAinAdatabasesAorArelationshipsAamongAvariables
ExploratoryAresearchA-ACORRECTAANSWERSA-
aAdataAcollectionAtechniqueAthatAattemptsAtoAbeginAtoAunderstandAtheAphenomenonAofAinte
rest;AalsoAprovidesAinitialAinformationAwhenAtheAproblemAlacksAanyAclearAdefinition
ConclusiveAresearchA-ACORRECTAANSWERSA-
aAdataAcollectionAtechniqueAthatAprovidesAtheAinformationAneededAtoAconfirmApreliminaryAi
nsights,AwhichAmanagersAcanAuseAtoApursueAappropriateAcoursesAofAaction
ObservationA-ACORRECTAANSWERSA-
anAexploratoryAresearchAmethodAthatAentailsAexaminingApurchaseAandAconsumptionAbeha
viorsAthroughApersonalAorAvideoAcameraAscrutiny
CrowdsourcingA-ACORRECTAANSWERSA-
anAexploratoryAresearchAtechniqueAthatAusesAsocialAmediaAtoAobtainAideasAandAcontentAfr
omAaAlargeAgroupAofApeople

, In-depthAinterviewA-ACORRECTAANSWERSA-
anAexploratoryAresearchAtechniqueAinAwhichAtrainedAresearchersAaskAquestions,AlistenAtoA
andArecordAtheAanswers,AandAthenAposeAadditionalAquestionsAtoAclarifyAorAexpandAonAaApa
rticularAissue
FocusAgroupAinterviewA-ACORRECTAANSWERSA-
aAresearchAtechniqueAinAwhichAaAsmallAgroupAofApersonsA(usuallyA8-
12)AcomesAtogetherAforAanAintensiveAdiscussionAaboutAaAparticularAtopic,AwithAtheAconvers
ationAguidedAbyAaAtrainedAmoderatorAusingAanAunstructuredAmethodAofAinquiry
SurveyAresearchA-ACORRECTAANSWERSA-
aAsystematicAmeansAofAcollectingAinformationAfromApeopleAthatAgenerallyAusesAaAquestion
naire
QuestionnaireA-ACORRECTAANSWERSA-
aAformAthatAfeaturesAaAsetAofAquestionsAdesignedAtoAgatherAinformationAfromArespondentsA
andAtherebyAaccomplishAtheAresearchers'Aobjectives;AquestionsAcanAbeAeitherAunstructure
dAorAstructured
UnstructuredAquestionsA-ACORRECTAANSWERSA-open-
endedAquestionsAthatAallowArespondentsAtoAanswerAinAtheirAownAwords
StructuredAquestionsA-ACORRECTAANSWERSA-closed-
endedAquestionsAforAwhichAaAdiscreteAsetAofAresponseAalternatives,AorAspecificAanswers,Ai
sAprovidedAforArespondentsAtoAevaluate
WebAsurveyingA-ACORRECTAANSWERSA-
highAresponseArate,ArespondentsAmayAlieAless,Ainexpensive,AresultsAprocessedAandAreceiv
edAquickly
SampleA-ACORRECTAANSWERSA-
aAgroupAofAcustomersAwhoArepresentAtheAcustomersAofAinterestAinAaAresearchAstudy
ExperimentalAresearchA-ACORRECTAANSWERSA-
aAtypeAofAconclusiveAandAquantitativeAresearchAthatAsystematicallyAmanipulatesAoneAorAm
oreAvariablesAtoAdetermineAwhichAvariablesAhaveAaAcausalAeffectAonAanotherAvariable
AdvantagesAtoAsecondaryAresearchA-ACORRECTAANSWERSA-savesAtime
canAbeAfreeAorAinexpensive
DisadvantagesAtoAsecondaryAresearchA-ACORRECTAANSWERSA-
mayAnotAbeApreciselyArelevant
mayAnotAbeAtimely,AdataAsourcesAmayAbeAbiased
AdvantagesAtoAprimaryAresearchA-ACORRECTAANSWERSA-
specificAtoAimmediateAneedsAofAfirm
canAlimitAbias
DisadvantagesAtoAprimaryAresearchA-ACORRECTAANSWERSA-costly
timeAconsuming
DataA-ACORRECTAANSWERSA-
rawAnumbersAorAfacts,A*dataAdoesAnotAalwaysAgiveAanswers*
InformationA-ACORRECTAANSWERSA-
organized,Aanalyzed,AinterpretedAdataAthatAofferAvalueAtoAmarketers
ProductA-ACORRECTAANSWERSA-
anythingAthatAisAofAvalueAtoAaAconsumerAandAcanAbeAofferedAthroughAaAvoluntaryAmarketin
gAexchange
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