Marketing 201 (Swenson @ BYU) - FINAL EXAM
Questions With Correct Answers 2024/2025
Chapter 1
Marketing Strategy
What Is Marketing?
The Exchange That Creates And Delivers Value For Customers At A Profit
Star (BCG Matrix)
High Growth And High Market Share
Cash Cows (BCG Matrix)
High Market Share But Low Growth
Question Mark (BCG Matrix)
Low Market Share But High Growth
Dog (BCG Matrix)
Low Market Share And Low Growth
Market Penetration
Selling More Of The Existing Products In Existing Markets
,Product Development
Introducing New Products To Existing Markets
Market Development
Introducing Existing Products To New Markets
Diversification
Introducing New Products To New Markets
Product Orientation
A Belief That Supply Generates Demand. The Sole Focus Is On The Product
Sales Orientation
A Belief That Marketing's Purpose Is To Sell Products. Uses Aggressive Sales Techniques
Market Orientation
The Belief That Products Should Focus On Satisfying Customer Needs At A Profit
Societal Orientation
The Belief That Products Should Provide Value To Both The Customer As Well As To Society As A
Whole. Concerned About The Enviroment
Path To Profitability
,Marketing Mix
Product, Price, Place, Promotion
Chapter 2
The Marketing Environment
External Enviroment
Social Forces, Economic Forces, Technological Forces, Competitive Forces, Regulatory Forces
Social Forces
Culture And Demographics
Baby Boomers
Age 54 - 72
Gen X
Age 38 - 53
Millennials (Gen Y)
Age 22 - 37
Gen Z
Age 16 - 21
, Economic Forces
Gross, Disposable, And Discretionary Income
Technological Forces
New Science And Research
Competitive Forces
Attractiveness Of The Industry
Competitive Rivalry
Reactions Taken By Competitors
Power Of Suppliers
Powerful Suppliers Can Drive Down Profits By Charging High Prices And/Or Reducing Product
Quality
Power Of Buyers
Customers Can Demand Lower Prices Or Increased Quality
Questions With Correct Answers 2024/2025
Chapter 1
Marketing Strategy
What Is Marketing?
The Exchange That Creates And Delivers Value For Customers At A Profit
Star (BCG Matrix)
High Growth And High Market Share
Cash Cows (BCG Matrix)
High Market Share But Low Growth
Question Mark (BCG Matrix)
Low Market Share But High Growth
Dog (BCG Matrix)
Low Market Share And Low Growth
Market Penetration
Selling More Of The Existing Products In Existing Markets
,Product Development
Introducing New Products To Existing Markets
Market Development
Introducing Existing Products To New Markets
Diversification
Introducing New Products To New Markets
Product Orientation
A Belief That Supply Generates Demand. The Sole Focus Is On The Product
Sales Orientation
A Belief That Marketing's Purpose Is To Sell Products. Uses Aggressive Sales Techniques
Market Orientation
The Belief That Products Should Focus On Satisfying Customer Needs At A Profit
Societal Orientation
The Belief That Products Should Provide Value To Both The Customer As Well As To Society As A
Whole. Concerned About The Enviroment
Path To Profitability
,Marketing Mix
Product, Price, Place, Promotion
Chapter 2
The Marketing Environment
External Enviroment
Social Forces, Economic Forces, Technological Forces, Competitive Forces, Regulatory Forces
Social Forces
Culture And Demographics
Baby Boomers
Age 54 - 72
Gen X
Age 38 - 53
Millennials (Gen Y)
Age 22 - 37
Gen Z
Age 16 - 21
, Economic Forces
Gross, Disposable, And Discretionary Income
Technological Forces
New Science And Research
Competitive Forces
Attractiveness Of The Industry
Competitive Rivalry
Reactions Taken By Competitors
Power Of Suppliers
Powerful Suppliers Can Drive Down Profits By Charging High Prices And/Or Reducing Product
Quality
Power Of Buyers
Customers Can Demand Lower Prices Or Increased Quality
