SOLUTIONS GUARANTEE A+
✔✔What is a research game that can be played to help build empathy for customers?
A. Win-loss analysis
B. Conjoint analysis
C. Gabor-granger
D. The Apprentice - ✔✔D. The Apprentice
✔✔Two Product Managers on the same ART are working together to identify personas
for a new banking product. They quickly realize they must be aligned on what
information to capture for each persona. One Product Manager wants to add all details
discovered about each persona, and the other Product Manager wants to provide just
enough information about the personas to inform decision-making on Product Features.
Which strategy is likely to create the best results?
A. The "as many details as possible" strategy
B. Both strategies are correct
C. The "just enough details" strategy
D. Neither strategy is correct - ✔✔C. The "just enough details" strategy
✔✔What is one characteristic of well-defined market segments?
A. Sustainable
B. Homogeneous
C. Feasible
D. Large - ✔✔B. Homogeneous
✔✔A Product Manager is hired to lead the development of a new tablet designed for
artists who create public art projects. According to Simon Sinek's model, The Golden
Circle, which statement might best capture the strategic purpose?
A. This company wants to make writing tablets for artists
B. This company wants to make inexpensive tablets for artists
C. This company's writing tablets will have the latest technology
D. This company wants to enable the creative genius of artists - ✔✔D. This company
wants to enable the creative genius of artists
✔✔Market research is conducted as a part of Design Thinking to help determine if a
Solution is what?
A. Desirable
B. Viable
C. Sustainable
, D. Feasible - ✔✔A. Desirable
✔✔Which research game helps to facilitate a better understanding of Customer needs?
A. Spider Web
B. Buy a Feature
C. Prune the Product Tree
D. The Apprentice - ✔✔C. Prune the Product Tree
✔✔What is one question that helps assess market segment fit?
A. Do Customers recognize they have the problem the Solution solves?
B. Is this defined as a current segment or is there need for further evaluation of the
Strategic Theme?
C. How is the competition performing in this market space?
D. Are there existing relationships or opportunities to create relationships with the right
partners? - ✔✔D. Are there existing relationships or opportunities to create relationships
with the right partners?
✔✔What is a possible application programming interface (API) strategy?
A. Identify the Solution Context
B. Charge for each data transfer invocation
C. Refine the architecture investments
D. Define the platform structure - ✔✔B. Charge for each data transfer invocation
✔✔Which interview technique should be used during an empathy interview?
A. Discourage stories
B. Ask multiple questions at a time
C. Ask leading questions
D. Build rapport before asking questions - ✔✔D. Build rapport before asking questions
✔✔What group would external Product Managers collaborate with to deliver a Solution
to external Customers?
A. Business owners
B. Lean Portfolio Management
C. Product marketing
D. Enterprise executives - ✔✔C. Product marketing
✔✔A Product Manager has developed a hypothesis about a potential new feature. They
have released this Feature to a subset of their target market. Which kind of data could
the Product Manager use to determine if the Feature should be released to all users?