contractual vertical marketing system in which a channel member, links several stages in
the production-distribution process.
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franchise
,T/F Value Based Pricing is product driven
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false; its customer driven
Cost-plus pricing
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adds a standard mark up to the cost of the product.
major steps in advertising media selection
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1. Determining reach, frequency, impact, and engagement
2. Choosing among major media types
3. Selecting specific media vehicles
4. Choosing media timing
lowes john deere tractor vs. john deere dealer vs. full service john deere/sales force is an
example of what distribution system/ marketing approach
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, Multichannel
What is step 5 of setting the pricing strategies:
1. estimate demand and revenue
2. make special adjustments to list or quoted price
3. Identify prices of competitors
4. Set list or quoted price
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4. Set list or quoted price
T/F: step one of setting the price strategy is determining cost, volume and profit
relationships
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false; step one of setting a pricing strategy is identifing pricing objectives and
constraints
Advertising Evaluation
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, communication impact, sales and profit impact, return on advertising
important with mature products to help maintain customer relationships and keep
customers thinking about the product.
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reminder advertising objective
What are the sources of new product ideas?
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internal and external
stage of new product development in which the product and its proposed marketing
program are tested in realistic market settings.
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Market Testing:
John E: awareness, perception, purchase
the production-distribution process.
Give this one a try later!
franchise
,T/F Value Based Pricing is product driven
Give this one a try later!
false; its customer driven
Cost-plus pricing
Give this one a try later!
adds a standard mark up to the cost of the product.
major steps in advertising media selection
Give this one a try later!
1. Determining reach, frequency, impact, and engagement
2. Choosing among major media types
3. Selecting specific media vehicles
4. Choosing media timing
lowes john deere tractor vs. john deere dealer vs. full service john deere/sales force is an
example of what distribution system/ marketing approach
Give this one a try later!
, Multichannel
What is step 5 of setting the pricing strategies:
1. estimate demand and revenue
2. make special adjustments to list or quoted price
3. Identify prices of competitors
4. Set list or quoted price
Give this one a try later!
4. Set list or quoted price
T/F: step one of setting the price strategy is determining cost, volume and profit
relationships
Give this one a try later!
false; step one of setting a pricing strategy is identifing pricing objectives and
constraints
Advertising Evaluation
Give this one a try later!
, communication impact, sales and profit impact, return on advertising
important with mature products to help maintain customer relationships and keep
customers thinking about the product.
Give this one a try later!
reminder advertising objective
What are the sources of new product ideas?
Give this one a try later!
internal and external
stage of new product development in which the product and its proposed marketing
program are tested in realistic market settings.
Give this one a try later!
Market Testing:
John E: awareness, perception, purchase
