Social Media Marketing Certification
Marketing and advertising are the same thing. - ✔✔ correct answer False
If you increase the number of new customers in your business, you are guaranteed to grow your
business. - ✔✔ correct answer False
Marketing is the process of communicating a company's value to the customer. - ✔✔ correct answer
True
What are the Four P's of Marketing? - ✔✔ correct answer Product, Price, Promotion, Place
Target markets are identified groups of consumers who are most likely to purchase your product or
service. - ✔✔ correct answer True
Which common research method is best for getting an in-depth look at consumers' thoughts and
ideas about a product or service? - ✔✔ correct answer focus groups
Ads, emails, and text messages are all examples of marketing approaches. - ✔✔ correct answer True
Why do companies need marketing? - ✔✔ correct answer increase sales, build customer awareness,
and acquire new customers
Which common research method is best for gathering demographic and quantitative data? - ✔✔
correct answer surveys
According to the reading, before creating content, what question should you ask yourself? - ✔✔
correct answer "Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - ✔✔ correct
answer social media marketing
With the help of social media, the online world today has shifted from a one-to-many to a many-to-
many method of interaction. - ✔✔ correct answer True
, Social Media Marketing Certification
A social media marketing plan needs to be in place before your social media efforts begin. - ✔✔
correct answer True
What was the first "true" social media network"? - ✔✔ correct answer MySpace
What does the acronym SEO stand for? - ✔✔ correct answer Search Engine Optimization
Content marketing is a form of marketing that involves creating and sharing online material that
specifically promotes your brand? - ✔✔ correct answer False
A key performance indicator is something you can measure--usually performance-based--that helps
you evaluate the success of your business. - ✔✔ correct answer True
Which of the following most closely represents the percentage of marketing executives you use
social media as part of their marketing strategies? - ✔✔ correct answer over 90 percent
What is the first step of the six-step process of a social media marketing plan? - ✔✔ correct answer
create social media marketing objectives and goals
Most teenage YouTube subscribers trust influencer opinions over traditional celebrities? - ✔✔
correct answer True
A newly started business should start marketing on all social media platforms. - ✔✔ correct answer
False
Under Armour is spending over on digital /social media marketing. - ✔✔ correct answer 235 million
dollars
The key to success for any business on social media is how it connects with an audience at an
authentic level. - ✔✔ correct answer True
A demographic of people most likely to be interested in your product or service is your target
audience. - ✔✔ correct answer True
Marketing and advertising are the same thing. - ✔✔ correct answer False
If you increase the number of new customers in your business, you are guaranteed to grow your
business. - ✔✔ correct answer False
Marketing is the process of communicating a company's value to the customer. - ✔✔ correct answer
True
What are the Four P's of Marketing? - ✔✔ correct answer Product, Price, Promotion, Place
Target markets are identified groups of consumers who are most likely to purchase your product or
service. - ✔✔ correct answer True
Which common research method is best for getting an in-depth look at consumers' thoughts and
ideas about a product or service? - ✔✔ correct answer focus groups
Ads, emails, and text messages are all examples of marketing approaches. - ✔✔ correct answer True
Why do companies need marketing? - ✔✔ correct answer increase sales, build customer awareness,
and acquire new customers
Which common research method is best for gathering demographic and quantitative data? - ✔✔
correct answer surveys
According to the reading, before creating content, what question should you ask yourself? - ✔✔
correct answer "Who is the target audience?"
What is defined as a way for businesses to interact with people (customers) online? - ✔✔ correct
answer social media marketing
With the help of social media, the online world today has shifted from a one-to-many to a many-to-
many method of interaction. - ✔✔ correct answer True
, Social Media Marketing Certification
A social media marketing plan needs to be in place before your social media efforts begin. - ✔✔
correct answer True
What was the first "true" social media network"? - ✔✔ correct answer MySpace
What does the acronym SEO stand for? - ✔✔ correct answer Search Engine Optimization
Content marketing is a form of marketing that involves creating and sharing online material that
specifically promotes your brand? - ✔✔ correct answer False
A key performance indicator is something you can measure--usually performance-based--that helps
you evaluate the success of your business. - ✔✔ correct answer True
Which of the following most closely represents the percentage of marketing executives you use
social media as part of their marketing strategies? - ✔✔ correct answer over 90 percent
What is the first step of the six-step process of a social media marketing plan? - ✔✔ correct answer
create social media marketing objectives and goals
Most teenage YouTube subscribers trust influencer opinions over traditional celebrities? - ✔✔
correct answer True
A newly started business should start marketing on all social media platforms. - ✔✔ correct answer
False
Under Armour is spending over on digital /social media marketing. - ✔✔ correct answer 235 million
dollars
The key to success for any business on social media is how it connects with an audience at an
authentic level. - ✔✔ correct answer True
A demographic of people most likely to be interested in your product or service is your target
audience. - ✔✔ correct answer True
