BIS 221 Introduction to Computer Applications &
Systems
Final Exam Review (Qns & Ans)
2025
Question 1:
Case Study: A multinational corporation is launching a new
global branding campaign. Its executive team designs a single
corporate message that is then adapted by each regional office
using local language nuances and current market trends.
Question: This approach best exemplifies which
communication strategy?
A. Standardized Messaging
B. Localized Autonomy
©2025
,C. Glocalization
D. Decentralized Communication
Correct ANS: C. Glocalization
Rationale: Glocalization refers to the process of crafting a
global core message and then adapting it to local cultural and
market conditions. This hybrid strategy balances standardization
with local customization.
---
Question 2:
Case Study: A company in crisis due to a data breach organizes a
series of press conferences and social media broadcasts. The CEO
personally addresses questions and provides detailed updates.
Question: Which best practice in crisis communication does
this scenario demonstrate?
A. Delaying responses until a complete internal investigation is
finished
B. Utilizing rapid, transparent, and leader-driven communication
C. Dispatching pre-recorded messages via email only
D. Limiting disclosures to reduce negative exposure
©2025
, Correct ANS: B. Utilizing rapid, transparent, and leader-driven
communication
Rationale: Crisis communication that is rapid, transparent, and
involves personal engagement by top leadership is crucial for
managing stakeholder trust and mitigating negative impacts.
---
Question 3:
Case Study: A tech startup has adopted a digital platform that
integrates video conferencing, instant messaging, and cloud
document sharing. They encourage daily virtual stand-ups among
teams.
Question: The primary objective of these actions is to:
A. Increase administrative overhead
B. Foster collaborative, real‑time communication
C. Replace all face‑to‑face meetings permanently
D. Limit communication to formal emails only
Correct ANS: B. Foster collaborative, real‑time communication
Rationale: Digital platforms that combine multiple
communication tools encourage immediate, dynamic
collaboration, essential for remote or hybrid team environments.
©2025
, ---
Question 4:
Case Study: During a difficult merger, a company’s leadership
holds weekly open forums where employees are invited to ask
questions, express concerns, and receive clarifications.
Question: This practice primarily exemplifies which aspect of
advanced managerial communication?
A. One‑way communication
B. Reactive messaging
C. Two‑way, transparent dialogue
D. Unstructured messaging
Correct ANS: C. Two‑way, transparent dialogue
Rationale: Open forums that allow for questions and
clarifications enable two‑way communication, increasing
transparency and building trust during periods of significant
change.
---
©2025
Systems
Final Exam Review (Qns & Ans)
2025
Question 1:
Case Study: A multinational corporation is launching a new
global branding campaign. Its executive team designs a single
corporate message that is then adapted by each regional office
using local language nuances and current market trends.
Question: This approach best exemplifies which
communication strategy?
A. Standardized Messaging
B. Localized Autonomy
©2025
,C. Glocalization
D. Decentralized Communication
Correct ANS: C. Glocalization
Rationale: Glocalization refers to the process of crafting a
global core message and then adapting it to local cultural and
market conditions. This hybrid strategy balances standardization
with local customization.
---
Question 2:
Case Study: A company in crisis due to a data breach organizes a
series of press conferences and social media broadcasts. The CEO
personally addresses questions and provides detailed updates.
Question: Which best practice in crisis communication does
this scenario demonstrate?
A. Delaying responses until a complete internal investigation is
finished
B. Utilizing rapid, transparent, and leader-driven communication
C. Dispatching pre-recorded messages via email only
D. Limiting disclosures to reduce negative exposure
©2025
, Correct ANS: B. Utilizing rapid, transparent, and leader-driven
communication
Rationale: Crisis communication that is rapid, transparent, and
involves personal engagement by top leadership is crucial for
managing stakeholder trust and mitigating negative impacts.
---
Question 3:
Case Study: A tech startup has adopted a digital platform that
integrates video conferencing, instant messaging, and cloud
document sharing. They encourage daily virtual stand-ups among
teams.
Question: The primary objective of these actions is to:
A. Increase administrative overhead
B. Foster collaborative, real‑time communication
C. Replace all face‑to‑face meetings permanently
D. Limit communication to formal emails only
Correct ANS: B. Foster collaborative, real‑time communication
Rationale: Digital platforms that combine multiple
communication tools encourage immediate, dynamic
collaboration, essential for remote or hybrid team environments.
©2025
, ---
Question 4:
Case Study: During a difficult merger, a company’s leadership
holds weekly open forums where employees are invited to ask
questions, express concerns, and receive clarifications.
Question: This practice primarily exemplifies which aspect of
advanced managerial communication?
A. One‑way communication
B. Reactive messaging
C. Two‑way, transparent dialogue
D. Unstructured messaging
Correct ANS: C. Two‑way, transparent dialogue
Rationale: Open forums that allow for questions and
clarifications enable two‑way communication, increasing
transparency and building trust during periods of significant
change.
---
©2025
