MBA 650 Exam 1Questions With All Correct
Answers Updated
1. - financial success often depends on marketing ability the value of
marketing
- success marketing builds demand for products
and services, which, in turn, creates jobs
2. to be a marketer, you need to understand what
mar- keting is, how it works, who does it, and the scope of marketing
what is mar- keted
3. is the activity, set of institutions, and processes
for creating, communicating, delivering, and
exchanging offerings that have value for marketing
customers, clients, part- ners, and society at large
4. the art and science of choosing target markets
and getting, keeping, and growing customers
through cre- ating, delivering, and communicating
superior cus- tomer value marketing
management
5. What is marketed? (10 main types) goods, services,
events, experiences,
persons, places,
properties, or-
ganizations,
information, ideas
6. is someone who seeks a response—atten- marketer, prospect
tion, a purchase, a vote, a donation—from
another party, called the
7. the diet-seeking market need markets
8. the shoe market product markets
9. the "millennium" youth market demographic markets
1/
23
, MBA 650 Exam 1Questions With All Correct
Answers Updated
10. the Chinese market geographic markets
11. What are the four key customer markets? consumer, business,
glob-
al, nonprofit
12. the basic human requirements such as for air,
food, water, clothing, and shelter needs
13. specific objects that might satisfy the need;
shape society wants
14. wants for specific products backed by an ability to pay demands
15. the customer wants an inexpensive car stated needs
16. the customer wants a car whose operating cost,
not initial price is low real needs
17. the customer expects good service from the dealer unstated needs
18. the customer would like the dealer to include an
on- board GPS system delight needs
19. the customer wants friends to see him or her
as a savvy consumer secret needs
20. marketers identify distinct segments of buyers
by identifying demographic, psychographic, and
behav- ioral differences between them - they target markets
then decide which segment(s) present the
greatest opportunities
21. for each of these target markets, the firm
develops a that it in target
buyers' minds as delivering some key benefit(s) market ottering,
positions
2/
23
, MBA 650 Exam 1
Study online at
https://quizlet.com/_8zs8xa
22. a set of benefits that satisfy those needs value proposition
23. a combination of products, services, information, and otterings
experiences
24. an offering from a known source brands
25. deliver and receive messages from target buyers
and include newspapers, magazines, radio, communication
television, mail, telephone, smart phone, channels
billboards, posters, fliers, CDs, audiotapes, and
the Internet
26. help display, sell, or deliver the physical product
or service(s) to the buyer or user
distribution channels
27. to carry out transactions with potential buyers,
the marketer also uses these marketing channels
that in- clude warehouses, transportation
companies, banks, and insurance companies service channels
28. allow marketers to show their ad or brand for a
fee (TV, magazine and display ads, paid search,
and spon- sorships)
29. are communication channels marketers actually paid media
own (a company or brand brochure, web site,
blog, face- book page, or twitter account)
30. are streams in which consumers, the press, or
other outsiders voluntarily communicate owned media
something about the brand (word of mouth,
buzz, or viral marketing)
31. occur when consumers view a communication,
are a useful metric for tracking the scope or earned media
breadth of
impressions
Answers Updated
1. - financial success often depends on marketing ability the value of
marketing
- success marketing builds demand for products
and services, which, in turn, creates jobs
2. to be a marketer, you need to understand what
mar- keting is, how it works, who does it, and the scope of marketing
what is mar- keted
3. is the activity, set of institutions, and processes
for creating, communicating, delivering, and
exchanging offerings that have value for marketing
customers, clients, part- ners, and society at large
4. the art and science of choosing target markets
and getting, keeping, and growing customers
through cre- ating, delivering, and communicating
superior cus- tomer value marketing
management
5. What is marketed? (10 main types) goods, services,
events, experiences,
persons, places,
properties, or-
ganizations,
information, ideas
6. is someone who seeks a response—atten- marketer, prospect
tion, a purchase, a vote, a donation—from
another party, called the
7. the diet-seeking market need markets
8. the shoe market product markets
9. the "millennium" youth market demographic markets
1/
23
, MBA 650 Exam 1Questions With All Correct
Answers Updated
10. the Chinese market geographic markets
11. What are the four key customer markets? consumer, business,
glob-
al, nonprofit
12. the basic human requirements such as for air,
food, water, clothing, and shelter needs
13. specific objects that might satisfy the need;
shape society wants
14. wants for specific products backed by an ability to pay demands
15. the customer wants an inexpensive car stated needs
16. the customer wants a car whose operating cost,
not initial price is low real needs
17. the customer expects good service from the dealer unstated needs
18. the customer would like the dealer to include an
on- board GPS system delight needs
19. the customer wants friends to see him or her
as a savvy consumer secret needs
20. marketers identify distinct segments of buyers
by identifying demographic, psychographic, and
behav- ioral differences between them - they target markets
then decide which segment(s) present the
greatest opportunities
21. for each of these target markets, the firm
develops a that it in target
buyers' minds as delivering some key benefit(s) market ottering,
positions
2/
23
, MBA 650 Exam 1
Study online at
https://quizlet.com/_8zs8xa
22. a set of benefits that satisfy those needs value proposition
23. a combination of products, services, information, and otterings
experiences
24. an offering from a known source brands
25. deliver and receive messages from target buyers
and include newspapers, magazines, radio, communication
television, mail, telephone, smart phone, channels
billboards, posters, fliers, CDs, audiotapes, and
the Internet
26. help display, sell, or deliver the physical product
or service(s) to the buyer or user
distribution channels
27. to carry out transactions with potential buyers,
the marketer also uses these marketing channels
that in- clude warehouses, transportation
companies, banks, and insurance companies service channels
28. allow marketers to show their ad or brand for a
fee (TV, magazine and display ads, paid search,
and spon- sorships)
29. are communication channels marketers actually paid media
own (a company or brand brochure, web site,
blog, face- book page, or twitter account)
30. are streams in which consumers, the press, or
other outsiders voluntarily communicate owned media
something about the brand (word of mouth,
buzz, or viral marketing)
31. occur when consumers view a communication,
are a useful metric for tracking the scope or earned media
breadth of
impressions
