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EVENT MANAGEMENT TEST EXAM|| ACTUAL EXAM WITH LATELY UPDATED QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE WITH VERIFIED SOLUTIONS|| ASSURED PASS!!!

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EVENT MANAGEMENT TEST EXAM|| ACTUAL EXAM WITH LATELY UPDATED QUESTIONS AND CORRECT ANSWERS|| LATEST AND COMPLETE UPDATE WITH VERIFIED SOLUTIONS|| ASSURED PASS!!!

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EVENT MANAGEMENT TEST EXAM|| ACTUAL EXAM
WITH LATELY UPDATED QUESTIONS AND CORRECT
ANSWERS|| LATEST AND COMPLETE UPDATE WITH
VERIFIED SOLUTIONS|| ASSURED PASS!!!
The Role and Scope of Professional Event Coordination - (answers)Every event is
held for a reason, and each reason is based on some desired benefit

Event coordination includes the planning and production of an event that brings
people together at a

particular time, in a particular place, for a particular purpos



A complex Profession - (answers)An event coordinator might organize a multitude
of types of events



Various event genres have different objectives and audiences, may be different in
scope and purpose,

and have different characteristics and requirements



Each and every aspect of an event has an impact on the whole event



Each and every decision made about an event could affect how the resources will
be allocated



Each and every event has various positive features to take advantage of and
obstacles to overcome

,2




The EMBOK provides a conceptual framework for all types of events



EMBOK - (answers)Event Management Body of Knowledge



Determine the Expectation - (answers)Create the profile—who, what, where,
when



Define the WHY—the purpose of the event



Specify goals, objectives, and expected outcomes, and their direct relationship to
evaluation



Build a shared vision of the event and its outcomes from the perspective of each
stakeholder,

including client and guest



Create the profile - (answers)Who, What, Where, When



Develop the Concept - (answers)Integrate the purpose, expectations, and
logistical operations of the event



Identify the type of function

,3




Identify the theme and message



List event elements and details



Organize the agenda and activities



Design the Experience - (answers)Design an event experience that serves the
purpose of the event in a thorough and progressive manner



Meet the needs of attendees



Think it through threshold to threshold



Integrate the theme and purpos



Deliver the Dream - (answers)Package and manage a progressive experience



Manage the event experience from threshold to threshold by anticipating and
attending to customer

needs and wants

, 4


Provide take-away value



Marketing the experience - (answers)Understand the purchase motives



Create the best marketing materials and message



A Communications Issue - (answers)Communicate the basics for attending



Establish the correct expectation



Travel and Transportation - (answers)Think about the travel and transportation
needs from the attendee's point of view



Meeting and Greeting - (answers)Find opportunities to reinforce a positive
impression and affiliation with the event



Navigation and Directional Sign - (answers)Provide clear navigation, directions,
and instructions at all decision points



Welcoming entrances - (answers)Ensure points of entry are visible, recognizable,
and service-oriented

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