ARE 136 midterm 1 Exam 2025
Questions and Answers 100% Pass
Advertising generates revenue by - ✔✔stimulating (shifting and or rotating) demand
advertising achieves: - ✔✔differentiation, market segmentation
advertising develops and manages a brand - ✔✔positioning
clients - ✔✔business, nonprofits, and govt org that use advertising and other promotion
techniques
advertising agency - ✔✔organization of professionals who provide creative and
business services
planning
preparing
placing ads
full service agencies - ✔✔includes an array of advertising professionals to meet all the
promotional needs of clients
creative boutique - ✔✔emphasizes creative concept development, copywriting, and
artistic services to clients
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 1
,digital/interactive agencies - ✔✔focus on ways to use web-based solutions for direct
marketing and target market communications
in house - ✔✔advertising department in a firm and takes responsibility for the planning
and prep of ad materials
media specialists - ✔✔organizations that specialize in buying media time and space and
offer media strategy consulting to advertising agencies and advertisers
promotion agencies - ✔✔handle everything from sampling to event promotions to retail
promotional tie-ins
direct marketing and database agencies - ✔✔maintain and manage large databases of
mailing lists as one of their services
sales promotion agnecies - ✔✔design and then operate contests, sweepstakes, special
displays, or coupon campaigns for ads
event-planning agencies - ✔✔experts in finding locations, securing dates, and putting
together a team of people to pull off a promotional event
design firms - ✔✔Design graphics and logos
public relations firms - ✔✔manage an organization's relationships with the media, the
local community, competitors, industry associations, and government organizations
account services - ✔✔identify the benefits a brand offers and the best competitive
positioning, develop a complete plan
marketing research services - ✔✔Locate studies that have bearing on a client's market or
advertising and IBP objectives
account planner - ✔✔assigned to clients to ensure that research input is included at
each stage of development of campaign materials
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 2
, creative and production services - ✔✔come up with concepts that express value of a
company's brand in interesting and memorable ways
production services - ✔✔include producers (and sometimes directors) who take creative
ideas and turn them into advertisements, direct mail pieces, and other IBP materials
media planningand buying services - ✔✔contract for media buying and planning
administrative services - ✔✔have personnel departments, accounting and billing
departments, sales staffs
marketing advertising research firms - ✔✔Perform research for advertisers to
understand:
Potential market
Consumer perceptions of a product or services
consultants - ✔✔specialize in areas related to the promotional process
production facilitators - ✔✔offer essential services both during and after the production
process
software firms - ✔✔Help gather and analyze data related to:
Web surfing behavior
Broadband streaming audio and video
Managing relationships with trade partners
commission - ✔✔percent of total amount billed by media org.
markup charges - ✔✔production + fixed%
fee systems - ✔✔Hourly rates, or by project
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 3
Questions and Answers 100% Pass
Advertising generates revenue by - ✔✔stimulating (shifting and or rotating) demand
advertising achieves: - ✔✔differentiation, market segmentation
advertising develops and manages a brand - ✔✔positioning
clients - ✔✔business, nonprofits, and govt org that use advertising and other promotion
techniques
advertising agency - ✔✔organization of professionals who provide creative and
business services
planning
preparing
placing ads
full service agencies - ✔✔includes an array of advertising professionals to meet all the
promotional needs of clients
creative boutique - ✔✔emphasizes creative concept development, copywriting, and
artistic services to clients
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 1
,digital/interactive agencies - ✔✔focus on ways to use web-based solutions for direct
marketing and target market communications
in house - ✔✔advertising department in a firm and takes responsibility for the planning
and prep of ad materials
media specialists - ✔✔organizations that specialize in buying media time and space and
offer media strategy consulting to advertising agencies and advertisers
promotion agencies - ✔✔handle everything from sampling to event promotions to retail
promotional tie-ins
direct marketing and database agencies - ✔✔maintain and manage large databases of
mailing lists as one of their services
sales promotion agnecies - ✔✔design and then operate contests, sweepstakes, special
displays, or coupon campaigns for ads
event-planning agencies - ✔✔experts in finding locations, securing dates, and putting
together a team of people to pull off a promotional event
design firms - ✔✔Design graphics and logos
public relations firms - ✔✔manage an organization's relationships with the media, the
local community, competitors, industry associations, and government organizations
account services - ✔✔identify the benefits a brand offers and the best competitive
positioning, develop a complete plan
marketing research services - ✔✔Locate studies that have bearing on a client's market or
advertising and IBP objectives
account planner - ✔✔assigned to clients to ensure that research input is included at
each stage of development of campaign materials
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 2
, creative and production services - ✔✔come up with concepts that express value of a
company's brand in interesting and memorable ways
production services - ✔✔include producers (and sometimes directors) who take creative
ideas and turn them into advertisements, direct mail pieces, and other IBP materials
media planningand buying services - ✔✔contract for media buying and planning
administrative services - ✔✔have personnel departments, accounting and billing
departments, sales staffs
marketing advertising research firms - ✔✔Perform research for advertisers to
understand:
Potential market
Consumer perceptions of a product or services
consultants - ✔✔specialize in areas related to the promotional process
production facilitators - ✔✔offer essential services both during and after the production
process
software firms - ✔✔Help gather and analyze data related to:
Web surfing behavior
Broadband streaming audio and video
Managing relationships with trade partners
commission - ✔✔percent of total amount billed by media org.
markup charges - ✔✔production + fixed%
fee systems - ✔✔Hourly rates, or by project
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 3
