ARE 136 Final Exam Questions and Answers 100% Pass

ARE 136 Final Exam Questions and Answers 100% Pass 1) The reality of today's marketing, despite rapid change, centers around a strong emphasis on the a) brand. b) communication. c) corporation. d) media. - a) brand. 2) Which of the following best describes primary demand? a) It is the demand for an entire range of various products. b) It is the demand for a specific brand. c) It is the demand for a specific product. d) It is the demand for an entire product category. - d) It is the demand for an entire product category. 3) National firms started putting names on their products because: 2COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED a) it would increase the economies of scale of their product. b) their incomes were protected by the principle of unlimited liability. c) brands commanded a higher price than commodities. d) strict government regulations required them to do so. - c) brands commanded a higher price than commodities. 4) Of the three entities regulating the advertising landscape, which one is the most effective? a) Governmental bodies b) Organizations c) Consumers d) Neither can regulate the advertising landscape. - c) Consumers 5) Which of the following is true about ethics? a) It is applicable to business alone. b) It is strongly looked down upon in society. c) It is based on personal judgement. d) It is the basic structure of business. - c) It is based on personal judgement. 6) Which of the following forms the lowest order of needs in Maslow's hierarchy of needs theory? a) Physiological needs 3COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED b) Needs for affiliation c) Self-actualization needs d) Intrinsic needs - a) Physiological needs 7) What concept/idea is not contributed by research in behavioral economics to the field of advertising? a) Partial adoption. b) Time-inconsistent preferences. c) Opportunity costs of time. d) Framing and anchoring. - c) Opportunity costs of time. 8) Though it is almost impossible to define, creativity is essentially the ability to: a) see the world in a structured way. b) hold together seemingly inconsistent elements. c) think in terms of "the way things have to be." d) be conventional and hardworking. - b) hold together seemingly inconsistent elements. 9) In the context of advertising, which of the following is true concerning teams? a) They try to blend diverse skills but are rarely successful. b) They have become the primary means for getting things done. c) They squash individuality and creativity all too often. 4COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED d) They were popular in the 80s and 90s but are now considered a passing fad. - b) They have become the primary means for getting things done. 10) New ideas and breakthrough solutions result when there is just enough tension and just the right clash of ideas called: a) creative abrasion. b) interpersonal abrasion. c) interpersonal conflict. d) cognitive dissonance. - a) creative abrasion. 11) Which of the following is a difference between brand loyalty and a habit? a) Habit involves low involvement, whereas brand loyalty involves high involvement. b) Brand loyalty is not based on emotional connections, whereas habit is based on emotional connections. c) Brand loyalty can be easily disrupted with skillful advertiseme