ARE 136 Midterm Exam 2025
Questions and Answers 100% Pass
Based on the criteria that defines advertising, which of the following examples would
be considered advertising?
A)A candidate for city council going door to door
B)A car manufacturer stating efficiency of his product to motivate customers to make a
purchase
C)A PSA about talking on the phone while driving
D)An actor being interviewed on TV about his campaign to aid people with disabilities
- ✔✔B
The reality of today's promotions, beyond all else, centers around a strong emphasis on
the
A)brand
B)communication
C)corporation
D)media - ✔✔A
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 1
, Product differentiation is the process of - ✔✔Creating a perceived difference between a
brand and its competitor
Which of the following is a major factor that gave rise to advertising?
A)The industrial revolution
B)The rise of socialism
C)The reduced importance of branding
D)The rise of social media - ✔✔A
Ads in the 1920's showed slices of life in a way that depicted - ✔✔How consumers
should have a good time
Vertical cooperative advertising is usually legal except when - ✔✔advertising
allowances are given in the form of hidden price concessions
Ethan owns a Redwood Bike, known among bike enthusiasts. His friends admire him.
This scenario demonstrates the concept of - ✔✔Cultural capital
Developmental research looks at consumers' identities, wants, and habits early in the
production process so these elements can influence the final ad before a lot of money is
spent. This ad research is called - ✔✔Consumer insight
Both advertising and promotion are used to build brands. For which of the two is it
easier to measure effects that estimate contribution to sales, and why? - ✔✔Promotion
because responses can be better identified and tracked
In theory, of the major options for advertising objectives, which asks the least and
which asks the most of consumers? - ✔✔Brand awareness and brand switching
Combining sales objectives with communications objectives
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 2
Questions and Answers 100% Pass
Based on the criteria that defines advertising, which of the following examples would
be considered advertising?
A)A candidate for city council going door to door
B)A car manufacturer stating efficiency of his product to motivate customers to make a
purchase
C)A PSA about talking on the phone while driving
D)An actor being interviewed on TV about his campaign to aid people with disabilities
- ✔✔B
The reality of today's promotions, beyond all else, centers around a strong emphasis on
the
A)brand
B)communication
C)corporation
D)media - ✔✔A
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 1
, Product differentiation is the process of - ✔✔Creating a perceived difference between a
brand and its competitor
Which of the following is a major factor that gave rise to advertising?
A)The industrial revolution
B)The rise of socialism
C)The reduced importance of branding
D)The rise of social media - ✔✔A
Ads in the 1920's showed slices of life in a way that depicted - ✔✔How consumers
should have a good time
Vertical cooperative advertising is usually legal except when - ✔✔advertising
allowances are given in the form of hidden price concessions
Ethan owns a Redwood Bike, known among bike enthusiasts. His friends admire him.
This scenario demonstrates the concept of - ✔✔Cultural capital
Developmental research looks at consumers' identities, wants, and habits early in the
production process so these elements can influence the final ad before a lot of money is
spent. This ad research is called - ✔✔Consumer insight
Both advertising and promotion are used to build brands. For which of the two is it
easier to measure effects that estimate contribution to sales, and why? - ✔✔Promotion
because responses can be better identified and tracked
In theory, of the major options for advertising objectives, which asks the least and
which asks the most of consumers? - ✔✔Brand awareness and brand switching
Combining sales objectives with communications objectives
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 2
