ARE 136 Midterm 1 Exam 2025
Questions and Answers 100% Pass
How will companies reach you with brand messages? - ✔✔Acquiring information
-companies are trying to keep up with how consumers with how and where consumers
want to receive info about their brands
Mobile marketing - ✔✔communicating with target markets through mobile devices like
smartphones/ipad tablet like devices
What are advertising and Integrated brand promotion? - ✔✔- adv means something
different to different people
-plays a pivotal role in our lives, the way we experience and live our lives
What is advertising? - ✔✔-Mass mediated communications
-Paid-mass mediated attempt to persuade
-A Paid communication by a company that wants its information disseminated
Client/sponsor - ✔✔company or organization that pays for advertising
If a communication is not paid for its not advertising
PSA (public service announcement) - not advertisement because they are not paid for
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 1
,Advertisements have to - ✔✔Persuasive - to get someone to do something
Paid for
Has to appear in mass media
Integrated Brand Promotion - ✔✔-coordinated is central to the IBP effort
-Process of using wide range of promotional tools working together to create
widespread brand exposure
-all tools of promotion need to work together
goal is to create a widespread of exposure for a brand
Advertisement campaign - ✔✔a series of coordinated advertisements that communicate
a reasonably cohesive integrated theme about a brand
Mass communication - ✔✔Process where people, institution, and message interact
Production- sender of message
Reception- receiver of messages
How does consumer interpret ads? - ✔✔accommodation - receiver the multiple
perception of ads
negotiations - a meaning that is a interpretation of ads
Audience - ✔✔Is a group of individuals who receive and interpret messages sent from
companies
Target Audience - ✔✔Singled out consumers for a specific adv. or campaign
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 2
, What are some of the audiences categories? - ✔✔Household consumers- Most
conspicuous audience most mass media advertising is directed at them
Members of business organization- focus of advertising for firms that produce business
and industrials goods and services (office equipments)
Members of trade channel- include retailers, wholesalers
(communicated through personal selling.)
Professionals -special audience defined by doctors, lawyers, teachers etc.
Rely on unique circumstances that th
Trade journals- members of trade carry highly technical articles
Government officials and employees - large dollar volume of buying include catalogs,
mail and web advertising
Global advertising - ✔✔Ad used worldwide without any minor changes
Whole manner of use does not vary by culture "citizens of the world"
International advertising - ✔✔occurs when firms prepare and place different
advertising in different national market outside their home market
- Uses many national advertising efforts
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 3
Questions and Answers 100% Pass
How will companies reach you with brand messages? - ✔✔Acquiring information
-companies are trying to keep up with how consumers with how and where consumers
want to receive info about their brands
Mobile marketing - ✔✔communicating with target markets through mobile devices like
smartphones/ipad tablet like devices
What are advertising and Integrated brand promotion? - ✔✔- adv means something
different to different people
-plays a pivotal role in our lives, the way we experience and live our lives
What is advertising? - ✔✔-Mass mediated communications
-Paid-mass mediated attempt to persuade
-A Paid communication by a company that wants its information disseminated
Client/sponsor - ✔✔company or organization that pays for advertising
If a communication is not paid for its not advertising
PSA (public service announcement) - not advertisement because they are not paid for
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 1
,Advertisements have to - ✔✔Persuasive - to get someone to do something
Paid for
Has to appear in mass media
Integrated Brand Promotion - ✔✔-coordinated is central to the IBP effort
-Process of using wide range of promotional tools working together to create
widespread brand exposure
-all tools of promotion need to work together
goal is to create a widespread of exposure for a brand
Advertisement campaign - ✔✔a series of coordinated advertisements that communicate
a reasonably cohesive integrated theme about a brand
Mass communication - ✔✔Process where people, institution, and message interact
Production- sender of message
Reception- receiver of messages
How does consumer interpret ads? - ✔✔accommodation - receiver the multiple
perception of ads
negotiations - a meaning that is a interpretation of ads
Audience - ✔✔Is a group of individuals who receive and interpret messages sent from
companies
Target Audience - ✔✔Singled out consumers for a specific adv. or campaign
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 2
, What are some of the audiences categories? - ✔✔Household consumers- Most
conspicuous audience most mass media advertising is directed at them
Members of business organization- focus of advertising for firms that produce business
and industrials goods and services (office equipments)
Members of trade channel- include retailers, wholesalers
(communicated through personal selling.)
Professionals -special audience defined by doctors, lawyers, teachers etc.
Rely on unique circumstances that th
Trade journals- members of trade carry highly technical articles
Government officials and employees - large dollar volume of buying include catalogs,
mail and web advertising
Global advertising - ✔✔Ad used worldwide without any minor changes
Whole manner of use does not vary by culture "citizens of the world"
International advertising - ✔✔occurs when firms prepare and place different
advertising in different national market outside their home market
- Uses many national advertising efforts
COPYRIGHT © 2025 BY SOPHIA BENNETT, ALL RIGHTS RESERVED 3
