BA105 Exam Questions with All Correct Answers(
Graded A+)
/. Integrated Marketing Communications Mix - Answer-the combination of
communications methods for connecting with the target marked
/.•Personal selling - Answer-- two-way communication between company/consumer
-salespeople and organization reps
-in store, online, trade shoes, etc.
/.•Promotions - Answer--Excitement building programs
-contest, deals, coupons, rebates, free samples, loyalty programs, etc.
/.•PR - Answer--building positive image of company
-handling unfavorable stories or events
-maintaining positive relationships with customers/media
/.•Advertising
•Focus (product, social)
•Appeal (Informational, emotional) - Answer-Ads:
-Paid, persuasive communication
-Focus, Appeal, Medium
Focus (p,s):
-product - inform, persuade, or remind about product
-Social- Inform, persuade, or remind
Appeal(i,e):
-Informational - fact based
-Emotional - emotion based
/.Productions, Operations & Supply Chain - Answer-
/.•Supply chain management
-Managers - Answer-Management of activities of all organizations involved in
production/distribution of a product/service
-Socially Responsible
-90% of sustainability happens in supply chain
-decisions on: packaging, materials, people involved, etc.
Managers: do a lot for companies to accommodate most of the wants of the customers,
while making a profit for the company
/.•Make or buy decisions
, •Vertical integration - Answer-a decision concerning whether an item should be
produced internally or purchased from an outside supplier. costing factors such as time,
money, distribution, insurance, design, actual product, retail, etc. ex; Production cost -
(=) Material cost
Vertical Integration: The degree to which a company owns the different components of
the supply chain
-reduce uncertainty
-increase profitability
-improve coordination
-create "Complete commodity handling system"
-reduce transaction costs
/.•Complete commodity handling system - Answer--people (marketed towards)
-Market to you, put you in the boat, take you to the destination
/.•Product cost and material cost - Answer-production cost (doesn't equal) material cost
/.•Just-In-Time Production - Answer-reduces the amount of inventory that a company
maintains.
/.•TQM (Total quality management) - Answer-includes all the steps that a company
takes to ensure that its goods or services are of sufficiently high quality to meet
customers' needs
TQM principles by focusing on 3 tasks
-Customer satisfaction
-Employee involvement
-Continuous improvement
/.Finance & Financial Management - Answer-
/.•Capital budget for different sized businesses - Answer-Outline expected financial
needs
Small businesses
-Personal, family, small loan
Growing Business
- Venture Capital (Sharktankeque)
- Boot strapping
Big Companies, Big Investments
- Stocks and bonds
/.•Stocks
•IPO
•Bull vs. bear
•Advantages/disadvantages
Graded A+)
/. Integrated Marketing Communications Mix - Answer-the combination of
communications methods for connecting with the target marked
/.•Personal selling - Answer-- two-way communication between company/consumer
-salespeople and organization reps
-in store, online, trade shoes, etc.
/.•Promotions - Answer--Excitement building programs
-contest, deals, coupons, rebates, free samples, loyalty programs, etc.
/.•PR - Answer--building positive image of company
-handling unfavorable stories or events
-maintaining positive relationships with customers/media
/.•Advertising
•Focus (product, social)
•Appeal (Informational, emotional) - Answer-Ads:
-Paid, persuasive communication
-Focus, Appeal, Medium
Focus (p,s):
-product - inform, persuade, or remind about product
-Social- Inform, persuade, or remind
Appeal(i,e):
-Informational - fact based
-Emotional - emotion based
/.Productions, Operations & Supply Chain - Answer-
/.•Supply chain management
-Managers - Answer-Management of activities of all organizations involved in
production/distribution of a product/service
-Socially Responsible
-90% of sustainability happens in supply chain
-decisions on: packaging, materials, people involved, etc.
Managers: do a lot for companies to accommodate most of the wants of the customers,
while making a profit for the company
/.•Make or buy decisions
, •Vertical integration - Answer-a decision concerning whether an item should be
produced internally or purchased from an outside supplier. costing factors such as time,
money, distribution, insurance, design, actual product, retail, etc. ex; Production cost -
(=) Material cost
Vertical Integration: The degree to which a company owns the different components of
the supply chain
-reduce uncertainty
-increase profitability
-improve coordination
-create "Complete commodity handling system"
-reduce transaction costs
/.•Complete commodity handling system - Answer--people (marketed towards)
-Market to you, put you in the boat, take you to the destination
/.•Product cost and material cost - Answer-production cost (doesn't equal) material cost
/.•Just-In-Time Production - Answer-reduces the amount of inventory that a company
maintains.
/.•TQM (Total quality management) - Answer-includes all the steps that a company
takes to ensure that its goods or services are of sufficiently high quality to meet
customers' needs
TQM principles by focusing on 3 tasks
-Customer satisfaction
-Employee involvement
-Continuous improvement
/.Finance & Financial Management - Answer-
/.•Capital budget for different sized businesses - Answer-Outline expected financial
needs
Small businesses
-Personal, family, small loan
Growing Business
- Venture Capital (Sharktankeque)
- Boot strapping
Big Companies, Big Investments
- Stocks and bonds
/.•Stocks
•IPO
•Bull vs. bear
•Advantages/disadvantages
