MFA – TV UPDATED ACTUAL Exam
Questions and CORRECT Answers
Total Free-to-Air (FTA) viewing includes a number of different viewing types. Which of the
below is NOT a type of Free-to-Air viewing? - CORRECT ANSWER - Netflix
Which of the below is considered a key strength of Television as an advertising channel? -
CORRECT ANSWER - It can reach a vast amount of people in a short amount of time
BVOD is one of the key drivers of Free-to-Air TV's predicted 0.6% annual advertising spend
growth. Why is BVOD driving advertising spend growth? - CORRECT ANSWER -
Increased TV viewing numbers due to faster internet speeds, increased number of internet
enabled devices and quality produced content.
Recorded or playback viewing is... - CORRECT ANSWER - Recording a program at the
time it is broadcast and viewing on a TV device at another time
What % of the total Australian population watch TV each week? - CORRECT ANSWER -
Between 60%-80%
If you wanted to advertise on Television in the highest viewing period, when would you
advertise and why is the viewing higher at that time? - CORRECT ANSWER - Winter, due
to the colder weather
TV can be viewed live or recorded (playback), how much viewing is done within 7 days of
broadcast? - CORRECT ANSWER - 8%-10%
The majority of viewing happens in the evening, this is called... - CORRECT ANSWER -
Peak viewing
If a viewer is watching programs on 7Plus, which of the following channel types are they
viewing? - CORRECT ANSWER - On Demand/Catch up (BVOD)
,What is WIN? - CORRECT ANSWER - A regional TV network
What is different about a 'Solus (individual) market' to an 'Aggregated market' or 'Sub-Market'? -
CORRECT ANSWER - A Solus (individual) market is a regional market that utilises diary
surveys
What is MxM ratings data and why would you use it? - CORRECT ANSWER - Minute by
Minute ratings data recording the actual rating of your spot when it appeared
Your client asks you for an explanation of Time Shift Viewing, which explanation is correct? -
CORRECT ANSWER - It refers to a program that that has been recorded, that has been
viewed within either 7 or 28 days at normal speed.
What is 'As-Live' viewing? - CORRECT ANSWER - Yesterday's viewing of a program
that was recorded on that day and then viewed before 2am
Subscription TV viewing is measured by... - CORRECT ANSWER - OzTAM
Which of the below is NOT a Reach rule in Australia? - CORRECT ANSWER -
Maximum audience reach rule
Which of the following does not need to be submitted to clear ads? - CORRECT
ANSWER - The Media Plan
What is the number of minutes per hour of non-program matter that can be scheduled in Peak
time on multi-channels? - CORRECT ANSWER - 15 mins per hour
Which of the below is NOT regulated for commercial Free-to-Air TV? - CORRECT
ANSWER - Number of hours of Reality TV
,You need to book one more spot for your television campaign. The most cost-efficient program
is required, so that you don't overspend. Which program is the most cost efficient?Choose only
ONE best answer.
A
Home and Away, TARP 5, Cost $5,500
B
Bachelorette, TARP 6, Cost $7,500
C
I'm a Celebrity Get Me Out Of Here, TARP 8, Cost $6,000
D
Googlebox, TARP 7, Cost $6,600 - CORRECT ANSWER - I'm a Celebrity Get Me Out Of
Here, TARP 8, Cost $6,000
Calculate the TARP, based on the information below:Women 18-39yrs audience potential
(universe estimate) in Adelaide is 220,600Women 18-39yrs average audience for The Project is
15,000
Choose only ONE best answer.
A
7.2 TARPs
B
7.6 TARPs
C
6.8 TARPs
D
6.2 TARPs - CORRECT ANSWER - 6.8 TARPs
The following spot list of programs gives you a total of 25 TARPs in Melbourne: The Bachelor
(8.0), The Block (10.0) and My Kitchen Rules (7.0). Which of the following statements is
TRUE?
Choose only ONE best answer.
, A
Total TARPs is the same as reach and therefore the audience reach for this spot list would be
25%.
B
Total TARPs for this spot list may include duplicated audience reach.
C
This spot list has a total of 25 TARPs nationally.
D
Total TARPs is the potential audience shown as '000s - CORRECT ANSWER - Total
TARPs for this spot list may include duplicated audience reach.
Using the below Metropolitan audience numbers, what are the commercial audience shares for
the commercial networks?SEVEN 670,000NINE 665,000TEN 550,000SBS 325,000ABC
300,000
Choose only ONE best answer.
A
SEVEN 28.2%, NINE 27.3%, TEN 21.5%, SBS 15.7%, ABC 7.2%
B
SEVEN 26.7%, NINE 26.5%, TEN 21.9%, SBS 12.9%, ABC 12.0%
C
SEVEN 31.3%, NINE 29.1%, TEN 26.9%, SBS 12.7%
D
SEVEN 30.3%, NINE 30.1%, TEN 24.9%, SBS 14.7% - CORRECT ANSWER - SEVEN
30.3%, NINE 30.1%, TEN 24.9%, SBS 14.7%
Regular optimising of your TV buy is extremely important. What type of adjustments may be
required in the lead up to the launch of your TV campaign?
Choose only ONE best answer.
A
Questions and CORRECT Answers
Total Free-to-Air (FTA) viewing includes a number of different viewing types. Which of the
below is NOT a type of Free-to-Air viewing? - CORRECT ANSWER - Netflix
Which of the below is considered a key strength of Television as an advertising channel? -
CORRECT ANSWER - It can reach a vast amount of people in a short amount of time
BVOD is one of the key drivers of Free-to-Air TV's predicted 0.6% annual advertising spend
growth. Why is BVOD driving advertising spend growth? - CORRECT ANSWER -
Increased TV viewing numbers due to faster internet speeds, increased number of internet
enabled devices and quality produced content.
Recorded or playback viewing is... - CORRECT ANSWER - Recording a program at the
time it is broadcast and viewing on a TV device at another time
What % of the total Australian population watch TV each week? - CORRECT ANSWER -
Between 60%-80%
If you wanted to advertise on Television in the highest viewing period, when would you
advertise and why is the viewing higher at that time? - CORRECT ANSWER - Winter, due
to the colder weather
TV can be viewed live or recorded (playback), how much viewing is done within 7 days of
broadcast? - CORRECT ANSWER - 8%-10%
The majority of viewing happens in the evening, this is called... - CORRECT ANSWER -
Peak viewing
If a viewer is watching programs on 7Plus, which of the following channel types are they
viewing? - CORRECT ANSWER - On Demand/Catch up (BVOD)
,What is WIN? - CORRECT ANSWER - A regional TV network
What is different about a 'Solus (individual) market' to an 'Aggregated market' or 'Sub-Market'? -
CORRECT ANSWER - A Solus (individual) market is a regional market that utilises diary
surveys
What is MxM ratings data and why would you use it? - CORRECT ANSWER - Minute by
Minute ratings data recording the actual rating of your spot when it appeared
Your client asks you for an explanation of Time Shift Viewing, which explanation is correct? -
CORRECT ANSWER - It refers to a program that that has been recorded, that has been
viewed within either 7 or 28 days at normal speed.
What is 'As-Live' viewing? - CORRECT ANSWER - Yesterday's viewing of a program
that was recorded on that day and then viewed before 2am
Subscription TV viewing is measured by... - CORRECT ANSWER - OzTAM
Which of the below is NOT a Reach rule in Australia? - CORRECT ANSWER -
Maximum audience reach rule
Which of the following does not need to be submitted to clear ads? - CORRECT
ANSWER - The Media Plan
What is the number of minutes per hour of non-program matter that can be scheduled in Peak
time on multi-channels? - CORRECT ANSWER - 15 mins per hour
Which of the below is NOT regulated for commercial Free-to-Air TV? - CORRECT
ANSWER - Number of hours of Reality TV
,You need to book one more spot for your television campaign. The most cost-efficient program
is required, so that you don't overspend. Which program is the most cost efficient?Choose only
ONE best answer.
A
Home and Away, TARP 5, Cost $5,500
B
Bachelorette, TARP 6, Cost $7,500
C
I'm a Celebrity Get Me Out Of Here, TARP 8, Cost $6,000
D
Googlebox, TARP 7, Cost $6,600 - CORRECT ANSWER - I'm a Celebrity Get Me Out Of
Here, TARP 8, Cost $6,000
Calculate the TARP, based on the information below:Women 18-39yrs audience potential
(universe estimate) in Adelaide is 220,600Women 18-39yrs average audience for The Project is
15,000
Choose only ONE best answer.
A
7.2 TARPs
B
7.6 TARPs
C
6.8 TARPs
D
6.2 TARPs - CORRECT ANSWER - 6.8 TARPs
The following spot list of programs gives you a total of 25 TARPs in Melbourne: The Bachelor
(8.0), The Block (10.0) and My Kitchen Rules (7.0). Which of the following statements is
TRUE?
Choose only ONE best answer.
, A
Total TARPs is the same as reach and therefore the audience reach for this spot list would be
25%.
B
Total TARPs for this spot list may include duplicated audience reach.
C
This spot list has a total of 25 TARPs nationally.
D
Total TARPs is the potential audience shown as '000s - CORRECT ANSWER - Total
TARPs for this spot list may include duplicated audience reach.
Using the below Metropolitan audience numbers, what are the commercial audience shares for
the commercial networks?SEVEN 670,000NINE 665,000TEN 550,000SBS 325,000ABC
300,000
Choose only ONE best answer.
A
SEVEN 28.2%, NINE 27.3%, TEN 21.5%, SBS 15.7%, ABC 7.2%
B
SEVEN 26.7%, NINE 26.5%, TEN 21.9%, SBS 12.9%, ABC 12.0%
C
SEVEN 31.3%, NINE 29.1%, TEN 26.9%, SBS 12.7%
D
SEVEN 30.3%, NINE 30.1%, TEN 24.9%, SBS 14.7% - CORRECT ANSWER - SEVEN
30.3%, NINE 30.1%, TEN 24.9%, SBS 14.7%
Regular optimising of your TV buy is extremely important. What type of adjustments may be
required in the lead up to the launch of your TV campaign?
Choose only ONE best answer.
A
