OA ACTUAL PRACTICE QUESTIONS AND ANSWERS FOR D373
Marketing in the Digital Era Western Governors University
Correct 144
Questions with correct answers
, The expected product takes the generic product up a notch and includes features that most buyers
expect when making a purchase.
Companies proactively feels brand through positioning, messaging, identity, etc.
When a company already offering a brand in that product market introduces a new brand to serve a
different segment of that market.
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2 of 144
Definition
Represents how the company intends to do it
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Execution Evaluation
Planning Promotion
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, 3 of 144
Term
What are laggards?
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This group makes up the last 16% of adopters. These are product of waiters and want to avoid
adoption as long as possible. they are resistant to change.
Websites, SEO, apps etc
These buyers are product followers, who are price, sensitive and risk adverse. They purchase, older
generation or discontinued models with lower prices, or fewer product features.
The right to know about personal information collected by a business the rights to delete personal
information, collected the right to opt out of the sale of
personal information in the right to nondiscrimination for exercising CCPA rights
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4 of 144
Term
What is brand identity?
, Give this one a try later!
Refers to the physical location of a Focuses on the logistics of product
business distribution
Stimulate senses and enables
Involves the pricing strategy of a
customers to initially relate to
product
companies
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5 of 144
Term
What is earned media?
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Paid advertisements on various platforms
Only traditional media channels such as
without any organic reach.
newspapers and magazines.
Search engine optimization, In-house promotions and Internal
Facebook, YouTube, Twitter, and Communications Without external
forums outreach.
Don't know?
Marketing in the Digital Era Western Governors University
Correct 144
Questions with correct answers
, The expected product takes the generic product up a notch and includes features that most buyers
expect when making a purchase.
Companies proactively feels brand through positioning, messaging, identity, etc.
When a company already offering a brand in that product market introduces a new brand to serve a
different segment of that market.
Don't know?
2 of 144
Definition
Represents how the company intends to do it
Give this one a try later!
Execution Evaluation
Planning Promotion
Don't know?
, 3 of 144
Term
What are laggards?
Give this one a try later!
This group makes up the last 16% of adopters. These are product of waiters and want to avoid
adoption as long as possible. they are resistant to change.
Websites, SEO, apps etc
These buyers are product followers, who are price, sensitive and risk adverse. They purchase, older
generation or discontinued models with lower prices, or fewer product features.
The right to know about personal information collected by a business the rights to delete personal
information, collected the right to opt out of the sale of
personal information in the right to nondiscrimination for exercising CCPA rights
Don't know?
4 of 144
Term
What is brand identity?
, Give this one a try later!
Refers to the physical location of a Focuses on the logistics of product
business distribution
Stimulate senses and enables
Involves the pricing strategy of a
customers to initially relate to
product
companies
Don't know?
5 of 144
Term
What is earned media?
Give this one a try later!
Paid advertisements on various platforms
Only traditional media channels such as
without any organic reach.
newspapers and magazines.
Search engine optimization, In-house promotions and Internal
Facebook, YouTube, Twitter, and Communications Without external
forums outreach.
Don't know?
