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Latest Questions And Answers On BUAD 332 Exam 1

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Latest Questions And Answers On BUAD 332 Exam 1 Latest Questions And Answers On BUAD 332 Exam 1 Latest Questions And Answers On BUAD 332 Exam 1

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Latest Questions And Answers On
BUAD 332 Exam 1
________sissthessetsofsactualsandspotentialsbuyerssofsasproduct.s-sCORRECTssANSWER-
Asmarket

__________sareshumansneedssshapedsbysindividualspersonalitysandsculture.
sA)sDeprivations

sB)sDemands

sC)sWants

sD)sValues

sE)sExchangess-sCORRECTssANSWER-C)sWants




__________sconsistssofsinformationsthatsalreadysexistsssomewhere,shavingsbeenscollecte
dsforsanotherspurpose.s-sCORRECTssANSWER-Secondarysdata

____________sissthessetsofsbenefitssascompanyspromisesstosdeliversitssconsumersstossatisf
ystheirsneeds.
sA)sMoney-backsguarantee

sB)sGoodscustomersservice

sC)sValuesproposition

sD)sLowspricess

sE)sBothsAsandsCsarescorrects-sCORRECTssANSWER-C)sValuesproposition




________________sissashelpfulsframeworkstosthinksaboutscustomers'sdesiredsattributes,sc
onsequences,sandsultimatesgoalssthatstheysseeksinsvarioussproductssandsservices.
sA)sThesCustomersValuesHierarchy

sB)sThesTotalsQualitysManagementsMatrixs

sC)sThesCustomersServicesIndex

sD)sThesService-ProfitsChains-sCORRECTssANSWER-ThesCustomersValuesHierarchy




________________sissassystematicscollectionsandsanalysissofspublicallysavailablesinformat
ionsaboutscompetitorssandsdevelopmentssinsthesmarketplace.

, sA)sMarketsresearch
sB)sInternalsdatabase

sC)sMarketingsintelligence

sD)sMarketingsresearchs-sCORRECTssANSWER-C)sMarketingsintelligence




"Informationsthatsalreadysexistsssomewhere"sissasgoodsdefinitionsfor:
A.sPrimarysdata
B.sSupplementarysdata
C.sSecondarysdata
D.sCustomersdatas-sCORRECTssANSWER-C.sSecondarysdata

1.sCustomersvaluesissastradesoffsbetween*
a.sPerformancesandssacrifices
b.sBenefitssandssatisfaction
c.sBenefitssandssacrifices
d.sValuesjudgmentsandsvaluesdeal
e.sValue-addedsandscustomerslifetimesvalues-sCORRECTssANSWER-
c.sBenefitssandssacrifices

10.sallsofsthesfollowingsareskeysaspectssofscustomersvaluesthatswesdiscussedsinsclasssEXCE
PT:
a.sCustomersvaluesissdrivensbyscustomer'ssgoals,sincludingstheirsdesiredsattributes,soutcom
es,sandsendsgoals
b.sCustomersvaluesissmostlysmadesupsofsproductsfeaturessandsattributessthatssellerssthinkss
houldsbesattractivestoscustomers
c.sCustomersvaluesissastradeoffsofsthesbenefitssandssacrificessthatsascustomersgetssfromsaspr
oductsorsservice
d.sCustomersvaluesissrelativestosvariousscompetitorsproducts,sdifferentsindividuals,sandsdiffe
rentssituationss-sCORRECTssANSWER-
b.sCustomersvaluesissmostlysmadesupsofsproductsfeaturessandsattributessthatssellerssthinkss
houldsbesattractivestoscustomers

11.sAsmarketingsinformationssystems(MIS)sconsistssofs____stoscollect,ssort,sanalyze,sevalua
te,sandsdistributesneeded,stimely,sandsaccuratesinformationstosmarketingsdecisionsmakers.
a.sProcedures
b.sPeople
c.sEquipment
d.sAllsofsthesabove
e.sNonesofsthesaboves-sCORRECTssANSWER-d.sAllsofsthesabove

12.sOnsthesdaysthatswesdiscussedschapters1,sdr.smoonstalkedsaboutshiss19syearsoldsson'ssru
nningsshoes.sHestalkedsabouts$12srunningsshoessfmorsWal-
Martsversess$180srunningsshoessfromsRunner'ssMarket.sThespointsofsthissexampleswasstosd
istinguishsbetween:
a.sValuesdeliverysandsvaluescommunication
b.sCustomerssatisficationsandscustomersvalues

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