Graded Questions And Answers On BUAD 332 Exam 1

Graded Questions And Answers On
BUAD 332 Exam 1
________sissthessetsofsactualsandspotentialsbuyerssofsasproduct.s-sCORRECTssANSWER-
asmarket

__________sconsistssofsinformationsthatsalreadysexistsssomewhere,shavingsbeenscollecte
dsforsanotherspurpose.s-sCORRECTssANSWER-secondarysdata

____________sissthessetsofsbenefitssascompanyspromisesstosdeliversitssconsumersstossatisf
ystheirsneeds.s-sCORRECTssANSWER-valuesproportions

________________sissashelpfulsframeworkstosthinksaboutscustomers'sdesiredsattributes,sc
onsequences,sandsultimatesgoalssthatstheysseeksinsvarioussproductssandsservices.s-
sCORRECTssANSWER-thescustomersvalueshierarchy




________________sissassystematicscollectionsandsanalysissofspublicallysavailablesinformat
ionsaboutscompetitorssandsdevelopmentssinsthesmarketplace.s-sCORRECTssANSWER-
marketingsintelligence

.s__________sareshumansneedssshapedsbysindividualspersonalitysandsculture.s-
sCORRECTssANSWER-exchanges




AsmacroenvironmetalsforcesthatsApplesComputersneedsstosbesconscioussofsissthe:s-
sCORRECTssANSWER-economicsenvironmentsfacingsapplesandsitsscustomers




Asmarketingsinformationssystems(MIS)sconsistssofs___________stoscollect,ssort,sanalyze,se
valuate,sandsdistributesneeded,stimely,sandsaccuratesinformationstosmarketingsdecisionsma
kers.s-sCORRECTssANSWER-procedures,speople,sandsequipment

Asneedsissas-sCORRECTssANSWER-asstatesofsfeltsdeprivation

Allsofsthesfollowingsaresaspectssofsascustomer-valuesorientedsfirm,sEXCEPT:s-
sCORRECTssANSWER-

Theysemphasizesthatseachsgroups(ex.sfinance,smanufacturing,slogistics)sinsthescompanyssh

, ouldsfocussprimarilysonsitssownsobjectivessandsletsthesmarketingsandssalessdeptsworrysabout
scustomersvalue




Allsofsthesfollowingsaresexamplessofs"marketingsintermediate"sEXCEPT:s-
sCORRECTssANSWER-ThesUSsgovernment




Allsofsthesfollowingsareskeysaspectssofscustomersvaluesthatswesdiscussedsinsclass,sEXCEPT
:s-sCORRECTssANSWER-
customersvaluesissmostlysmadesupsofsproductsfeaturessandsattributessthatssellerssthinkssho
uldsbesmoresattractivestoscustomers

Allsofsthesfollowingsareslimitationssonsobservationalsresearch,sexceptswhichsone?s-
sCORRECTssANSWER-

observationalsresearchscansobtainsinformationspeoplesaresunwillingstosprovide

Assdiscussedsinsclass,sCustomersValuesissasconceptsthatsrelatessthestermstos________.sCu
stomerssatisfactionsissasconceptsthatsrelatessthestermstos_________________s.s-
sCORRECTssANSWER-importance,sperformance




Basedsonsdefinitionsswestalkedsaboutsinsclass,scustomersvaluesinsasbusinesssstrategyssens
escansbesbestsdescribedsinswhichsofsthesfollowingsways?s-sCORRECTssANSWER-
thescustomerssperceptionsofswhatstheyswantstoshaveshappensinsasspecificssituation,swithsthe
shelpsofsasproductsorsservice,sinsorderstosaccomplishsasdesiredspurposesorsgoal




CustomersValuesissastrade-offsbetween:s-sCORRECTssANSWER-benefitssandssacrifices

DuringsthesclasssonsAnalyzingsthesMarketsEnvironemt,sDr.sMoonsshowedsasgraphsofsgener
ationssassaspercentagesofsthesU.S.spopulation,sands"babysboomers"srepresentedstheslarges
tsgenerationalsgroup.sWhatsinitiallyscuasedsthesincreasedsbirthsratesthatsledstosthesbabysboo
msgeneration?s-sCORRECTssANSWER-mensreturningsfromsWWII

DuringsthesclasssonsCustomersValue,sDr.sMoonstoldsasstorysaboutsthesMGssportsscarshesha
dswhensheswassinscollege.sThespointsofsthatsstoryswasstosillustratesthesconceptsof:s-
sCORRECTssANSWER-

Thesinteractivesnaturesofscustomersvalue;showscustomersvaluesliessatsthesintersectionsofsth
esproductsitself,sthesusesofsthesoccasion,sandsthesgoalssofsthescustomer

fsyousaresasmarketer,swhosissatsthescentersofsyoursuniverse?s-sCORRECTssANSWER-
thescustomer

Forcessclosestosthescompany,sincludingssuppliers,smarketingsintermediaries,scustomers,sa
ndscompetitors,smakesupsthesfirmss-sCORRECTssANSWER-microenvironment

Forcessclosestosthescompany,sincludingssuppliers,smarketingsintermediaries,scustomers,sc
ompetitors,sandspublicssmakesupsasfirm'ss______________s.s-sCORRECTssANSWER-
microenvironment