GOOGLE SEARCH ADS EXAM COMPLETE QUESTIONS WITH 100% RATED
CORRECT ANSWERS | GRADED A+
Mary is tasked with designing an advertising campaign for her company's an online pet food
store and app, and is exploring different campaign options.Which campaign types are available
to her in Google Ads? Search, Display, Video, Shopping, and App
Jerry understands that expected click-through rate is one of three main factors that determine
the quality score of an ad.What are the two other main factors that Jerry should focus on to
improve the quality score of his ads? (Choose two.) Ad relevance
Ad landing page experience
An algorithm that looks across key aspects of your accounts calculates your Google Search Ads
optimization score. This score helps give you recommendations on how to optimize your Search
Ads campaigns.What are two of the data sources that are used to calculate optimization
recommendations? (Choose two.) Campaign settings
Industry data
Layla is learning about the benefits of using search ad extensions and has come to know that
they can help to increase user engagement.What are two other benefits that search ad
extensions can contribute to performance? (Choose two.) More qualified leads
,Better ad quality
Charlie is working to improve the quality score of a Google Search ad by improving his expected
click-through rate (eCTR).Which of the following actions might improve Charlie's eCTR?
Including keywords in his ad text
Tomacz wants to use a Google Search Ads campaign to capture the attention of customers
searching for camping equipment online.What's a key benefit of a well-managed Google Search
Ads campaign? Displayed ads are relevant to a potential customer's Google search.
Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The
Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects Businesses
With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?
Control and results
Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is It
Important That She Consider Business Objectives Before Choosing Her Campaign Type? The
campaign type chosen will determine where her ads appear and the format of those ads.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
Which of the following factors wouldn't change an account's optimization score? Renaming
campaigns
,How does Google Ads generate responsive search ads? Google Ads mixes and matches
headlines and description lines that have been provided
How many ads should be implemented per ad group? Three to five
Which are the three required parts of a text ad? Headline, description, and URL
Arrange the items below in order of hierarchy, beginning with the top level. 1 - Account
2 - Campaign
3 - Ad group
4 - Ad
What is the key value proposition of Google Search campaigns? Show your ads when a
customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? Description
line
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? Someone searching for the term I want to buy a black shirt
, Someone searching for the term black button shirt
Advertising with Google Ads starts with creating campaigns based on your business objectives.
Which campaign type would you pick for each of the following scenarios? 1 - These ads
show up next to Google search results and on other Google partner sites, like YouTube, when
people search for products or services you offer
2 - These ads drive engagement, app installs, and in-app purchases. They appear across the
Google Search and Display Networks, as well as on Google Play and YouTube
3 - These ads promote your products by giving users detailed information about what you're
selling. They appear on Google Shopping and next to search results
4 - These ads appear on their own or within other streaming video content on YouTube and
across the Google Display Network
Shopping (3)
Search (1)
Video (4)
Universal App (2)
Which of the following is a core benefit of Google Ads automated bidding? Auction-time
bidding
Which ad extensions can serve automatically? Sitelink, callout, and structured snippets
CORRECT ANSWERS | GRADED A+
Mary is tasked with designing an advertising campaign for her company's an online pet food
store and app, and is exploring different campaign options.Which campaign types are available
to her in Google Ads? Search, Display, Video, Shopping, and App
Jerry understands that expected click-through rate is one of three main factors that determine
the quality score of an ad.What are the two other main factors that Jerry should focus on to
improve the quality score of his ads? (Choose two.) Ad relevance
Ad landing page experience
An algorithm that looks across key aspects of your accounts calculates your Google Search Ads
optimization score. This score helps give you recommendations on how to optimize your Search
Ads campaigns.What are two of the data sources that are used to calculate optimization
recommendations? (Choose two.) Campaign settings
Industry data
Layla is learning about the benefits of using search ad extensions and has come to know that
they can help to increase user engagement.What are two other benefits that search ad
extensions can contribute to performance? (Choose two.) More qualified leads
,Better ad quality
Charlie is working to improve the quality score of a Google Search ad by improving his expected
click-through rate (eCTR).Which of the following actions might improve Charlie's eCTR?
Including keywords in his ad text
Tomacz wants to use a Google Search Ads campaign to capture the attention of customers
searching for camping equipment online.What's a key benefit of a well-managed Google Search
Ads campaign? Displayed ads are relevant to a potential customer's Google search.
Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The
Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects Businesses
With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?
Control and results
Lola Is In The Process Of Selecting A Campaign Type To Suit Her Business Objectives. Why Is It
Important That She Consider Business Objectives Before Choosing Her Campaign Type? The
campaign type chosen will determine where her ads appear and the format of those ads.
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
Which of the following factors wouldn't change an account's optimization score? Renaming
campaigns
,How does Google Ads generate responsive search ads? Google Ads mixes and matches
headlines and description lines that have been provided
How many ads should be implemented per ad group? Three to five
Which are the three required parts of a text ad? Headline, description, and URL
Arrange the items below in order of hierarchy, beginning with the top level. 1 - Account
2 - Campaign
3 - Ad group
4 - Ad
What is the key value proposition of Google Search campaigns? Show your ads when a
customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? Description
line
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? Someone searching for the term I want to buy a black shirt
, Someone searching for the term black button shirt
Advertising with Google Ads starts with creating campaigns based on your business objectives.
Which campaign type would you pick for each of the following scenarios? 1 - These ads
show up next to Google search results and on other Google partner sites, like YouTube, when
people search for products or services you offer
2 - These ads drive engagement, app installs, and in-app purchases. They appear across the
Google Search and Display Networks, as well as on Google Play and YouTube
3 - These ads promote your products by giving users detailed information about what you're
selling. They appear on Google Shopping and next to search results
4 - These ads appear on their own or within other streaming video content on YouTube and
across the Google Display Network
Shopping (3)
Search (1)
Video (4)
Universal App (2)
Which of the following is a core benefit of Google Ads automated bidding? Auction-time
bidding
Which ad extensions can serve automatically? Sitelink, callout, and structured snippets
