Test Bank For Marketing Management - 9th - 2018 All Chapters - 9781337271127.pdf

PrinciplesgofgMarketing,g17eg(Kotler/Armstrong)gChapt
erg5g ConsumergMarketsgandgBuyergBehavior

1) Individualsgandghouseholdsgthatgbuygorgacquireggoodsgandgservicesgforgpersonalgconsumptio
ngmakegupgtheg .
A) consumergmarket
B) marketgoffering
C) marketgmix
D) subculture
E) socialgclass
gAnswer:g AgS
kill:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy

2) Marketinggstimuligincludegwhichgofgthegfollowing?
A) economicgstimuli
B) pricegstimuli
C) technologicalgstimuli
D) socialgstimuli
E) culturalgstimuli
gAnswer:g B
AACSB:g AnalyticalgthinkinggSkil
l:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy

3) Whichgofgthegfollowinggisgonegofgthegothergstimuligpresentgingagbuyer'sgenvironmentgapa
rtgfromgmarketinggstimuli?
A) productgstimuli
B) culturalgstimuli
C) pricegstimuli
D) placegstimuli
E) promotiongstimuli
gAnswer:g B
AACSB:g AnalyticalgthinkinggSkil
l:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy




1
Copyrightg©g2018gPearsongEducation,gInc
.

,4) Companiesgcangresearchgmanygaspectsgofgbuyinggdecisions.gHowever,gthegonegthatgisgthegmo
stgdifficultgtogidentifygisg .
A) whatgconsumersgbuy
B) howgandghowgmuchgtheygbuy
C) whygtheygbuy
D) whengtheygbuy
E) wheregtheygbuy
gAnswer:g C

AACSB:g AnalyticalgthinkinggSkil
l:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Moderate

5) Accordinggtogthegmodelgofgbuyergbehavior,gwhichgofgthegfollowinggisgonegofgthegtwogprimar
ygpartsgofgag"buyer'sgblackgbox"?
A) technologicalgstimuli
B) buyer'sgdecisiongprocess
C) buyer'sgspendingghabits
D) socialgstimuli
E) promotiongstimuli
gAnswer:g B
Skill:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy

6) MarketinggstimuligconsistgofgthegfourgPs.gWhichgofgthegfollowinggisgNOTgonegofgthese?
A) product
B) packaging
C) price
D) promotion
E) placegAnsw
er:g BgSkill:g C
oncept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy




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Copyrightg©g2018gPearsongEducation,gInc
.

,7) Ingthegmodelgofgbuyergbehavior,gwhichgofgthegfollowinggisgNOTgagmajorgtypegofgforceg
orgeventgingthegbuyer'sgenvironment?
A) economic
B) technological
C) social
D) political
E) culturalg
Answer:g D
AACSB:g AnalyticalgthinkinggSkil
l:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy

8) Buyergresponsesgareginfluencedgbygmarketinggstimuli.gThegresponsesgtogthegstimuligincludega
llgofgthegfollowinggEXCEPTg .
A) brandgengagement
B) buyinggattitudes
C) purchasinggbehavior
D) buyinggpreferences
E) theg"why"gregardinggthegresponses
gAnswer:g E
AACSB:g AnalyticalgthinkinggSkil
l:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Moderate

9) Thegstartinggpointgofgunderstandingghowgconsumersgrespondgtogvariousgmarketinggeffortsgi
sgcalledgthegstimulus-responsegmodelgofgbuyergbehavior.
Answer:g TRUEgSkil
l:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy

10) Consumersgcangeasilygexplaingwhatginfluencesgtheirgpurchases
.gAnswer:g FALSE
Skill:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy




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Copyrightg©g2018gPearsongEducation,gInc
.

, 11) WhatgrolegdogthegfourgPsgplaygingconsumergbehavior?
Answer:g ThegfourgPsgaregthegmarketinggstimuligthatgaffectgbuyergbehavior:gmarketersgusegprod
uct,gprice,gplace,gandgpromotiongtogattractgthegtargetedgconsumers.
Skill:g Concept
Objective:g LOg5.1:gDefinegthegconsumergmarketgandgconstructgagsimplegmodelgofgconsumergb
uyergbehavior.
Difficulty:g Easy

12) isgthegmostgbasicgdeterminantgofgagperson'sgwantsgandgbehavior.
A) Culture
B) Brandgpersonality
C) Cognitivegdissonance
D) Motive
E) AttitudegAn
swer:g AgSkill:
g Concept
Objective:g LOg5.2:gNamegthegfourgmajorgfactorsgthatginfluencegconsumergbuyergbehavior.gDiff
iculty:g Easy

13) Eachgculturegcontainsgsmallerg
,gorggroupsgofgpeoplegwithgsharedgvaluegsystemsgbasedgongcommonglifegexperiencesgan
dgsituations.
A) culturalguniversals
B) referenceggroups
C) subcultures
D) monocultures
E) socialgnetworks
gAnswer:g C
Skill:g Concept
Objective:g LOg5.2:gNamegthegfourgmajorgfactorsgthatginfluencegconsumergbuyergbehavior.gDiff
iculty:g Easy

14) Subculturesgincludegnationalities,greligions,ggeographicgregions,gandg .
A) genders
B) ages
C) professions
D) racialggroups
E) incomeglevels
gAnswer:g D
AACSB:g AnalyticalgthinkinggSkil
l:g Concept
Objective:g LOg5.2:gNamegthegfourgmajorgfactorsgthatginfluencegconsumergbuyergbehavior.gDiff
iculty:g Easy




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Copyrightg©g2018gPearsongEducation,gInc
.