Test Bank For Marketing An Introduction 14th Edition All Chapters - 9780135635391.pdf

Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
Crane



Chapter 02 Developing Successful Marketing
g g g g g


Strategies
Student:g

1. Whichg ofg theg followingg isg NOTg oneg ofg Canadiang Tire'sg coreg businesses?


A. CanadiangTir
egRetail.
B. CanadiangTiregTrave
lgServices.
C. PartSourcg
e.
D. CanadiangTiregFinancial
gServices.


2. CanadiangTiregisgagCanadiangsuccessgstory.gCanadiangTiregemploysgmoregthang70,00
0gCanadiansgandghasgrevenuesgofgclosegtog annually.


A. $5
billion
B. $7.5
billion
C. $6
billion
D. $10
billion

3. WhichgnewginitiativesgdemonstrategangunderstandinggofgthegdirectiongofgCanadiangTir
egof:g"creatinggcustomersgforglifegandgshareholdergvalue,"gbygthegmarketingg departm
ent?


A. mobilegap
plication
B. "Canadiana"
gproducts

C. onlygusinggMade-In-
Canadagproducts
D. usinggagCR
Mgtool

, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
4. Ingtoday'sgCrane
globalgcompetition,gitgisgimportantgtogrecognizegthegkindsgofgorganizatio
nsgthatgexist.gOrganizationsgcangbasicallygbegdividedgintogtwogcategories:


A. privatelygownedgandgpublicall
ygowned.
B. regulatedgan
dgunregulate
d.
C. domesticgandgmulti-
gnational.

D. businessgandgnon-
gprofit.


5. PlangCanada,gagnongovernmentalgorganizationgthatgservesgitsgcustomersgbutgdoesgn
otghavegprofitgasgangorganizationalggoalgisgconsideredga


A. business
gfirm

B. nonprofitgor
ganization
C. government
gagency

D. publicguni
versity

6. Ford,g GM,g andg Toyota,g allg developg automobiles.g Thisg groupg createg a(n):


A. product
gmarket

.
B. conglomerat
ge.

C. industr
gy.

D. carte
gl.

, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
7. John'sgAuto gWreckersgisgagprivatelygownedgorganizationgthatgservesgitsgcustomersgi
Crane
ngordergtogearngagprofitgisgcalledga:


A. business
gfirm.

B. nonprofitgorg
anization.
C. communitygaction
gprogram.

D. manufacturing
gagent.


8. George'sgComputergRepairsgisgfocusedgongearninggmoneygforgitsgowners,gwhilegPlan
gCanadagisgfocusedgongsolvinggcommunitygissuesgoverseas gandgisgnotgconcernedgab
outgearninggagprofit.gThegcontrastgbetweengthesegtwogis:


A. George'sgComputergRepairsgisgconsideredgagbusiness,gwhilegPlangCanadagi
sgconsideredgagnonprofitgorganization
B. George'sgComputergRepairsgisgagshareholdergcompany,gwhilegPlangCanadagisgagf
orgprofitgcompany
C. George'sgComputergRepairsgisgagnonprofit,gwhilegPlangCanadagisgagforgpro
fitgcompanygD.gBothgservegcustomers,gsogtheregisgnogcontrastgbetweengthe
gtwo


9. WhilegundertakinggriskgtogoffergthegiPhone,gApplegComputersgisgrewardedgbygreceivin
ggthegfollowinggreward:


A. Shareholders'
gequity

B. Profi
gt

C. Inventory
gturnover

D. Contribution
gmargin

, Fullg fileg atg http://testbankonline.eu/Test-bank-for-Marketing-9th-Canadian-Edition-by-Frederick-
10. AtgApplegComputers,
Crane gthegfinancialgdepartmentgconsidersgthegprofit gearnedgatgthegen
dgofgthegdaygas:


A. thegpointgatgwhichgcompanygassetsgequalgcompan
ygliabilities.
B. thegmoneygleftgovergaftergagfirm'sgtotalgexpensesgaregsubtractedgfromgit
sgtotalgrevenues.
C. theggoodwillgearnedgfromgimplementinggthegsocieta
lgmarketinggconcept.
D. thegmoneygearnedgasglonggasgthegeconomicgordergquantitygi
sgmaintained.

11. Aglegalgentitygofgpeoplegwhogsharegagcommongmissiongisgreferredgtogasga(n):


A. specialginteres
tggroup.
B. organizatio
gn.

C. lobby
group.
D. industr
gy.


12. Telusgoffersgseveralgmobilegphonegplans,gwhichgofgthegfollowinggbestgdescribesgwh
atgconstitutesgtheirgpotentialgofferings?


A. productsgand
gservices.

B. products,gservices,gideasgan
dgexperiences.
C. physicalggoodsgand
gservices.

D. products
gonly.