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Stukent Marketing Certification Test Questions and Correct
Detailed Answers (Verified Answers)
Define Marketing, what are the different forms of marketing?
Ans: Advertising, selling, and delivering products to consumers or other businesses
What are the three main goals of marketing
Ans: Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
Identify and explain target audience
Ans: Demographic of people most likely to be interested in your product or service
Identify and define a call to action (CTA)
Ans: A prompt on a website that tells the user to take some specified action. For
example on a video telling viewers to comment and leave engagements on the
content.
What is a message and what constitutes messaging in businesses
pg. 1
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Ans: What is communicated to and percieved by and audience, messaging can be
non written or non verbal communication to a customer
Identify examples of data-driven decisions
Ans: If you've ever shopped at Amazon you have probably received a product
recommendation while visiting the Amazon website or through email. This is an
example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
What is a lead?
Ans: Individuals who have shown interest in a particular product or brand,
sometimes by sharing contact information.
Identify and explain each of the 4 P's of Marketing
Ans: The Product, The Price, The Place, and Promotion
What are the key differences between one-to-many and one-to-one marketing.
pg. 2
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Ans: In a one to many approach to marketing each customer will have a very similar
experience with the marketing of a product, In a one one marketing approach it
involves being willing and able to change your behavior toward an individual
customer based on what the customer tells you and what else you know about that
customer.
What is Search Engine Optimization (SEO)?
Ans: Search engine optimization is the process of improving the quality and quantity
of website traffic to a website or a web page from search engines.
Understand what the dot-com bubble is, what is it's impact on businesses
Ans: The dotcom bubble was a rapid rise in U.S. technology stock equity valuations
fueled by investments in Internet-based companies in the late 1990s. The value of
equity markets grew exponentially during the dotcom bubble.
How are outbound and inbound marketing different?
Ans: Outbound marketing involves proactively reaching out to consumers to get
them interested in a product. By contrast, inbound marketing centers on creating and
distributing content that draws people into your website.
pg. 3
Stukent Marketing Certification Test Questions and Correct
Detailed Answers (Verified Answers)
Define Marketing, what are the different forms of marketing?
Ans: Advertising, selling, and delivering products to consumers or other businesses
What are the three main goals of marketing
Ans: Acquiring customers.
Retaining customers.
Turning customers into brand ambassadors.
Identify and explain target audience
Ans: Demographic of people most likely to be interested in your product or service
Identify and define a call to action (CTA)
Ans: A prompt on a website that tells the user to take some specified action. For
example on a video telling viewers to comment and leave engagements on the
content.
What is a message and what constitutes messaging in businesses
pg. 1
, Click here- Nclex - Stuvia US
Ans: What is communicated to and percieved by and audience, messaging can be
non written or non verbal communication to a customer
Identify examples of data-driven decisions
Ans: If you've ever shopped at Amazon you have probably received a product
recommendation while visiting the Amazon website or through email. This is an
example of a data-driven business decision.
The approach of optimizing brand communications based on customer information.
What is a lead?
Ans: Individuals who have shown interest in a particular product or brand,
sometimes by sharing contact information.
Identify and explain each of the 4 P's of Marketing
Ans: The Product, The Price, The Place, and Promotion
What are the key differences between one-to-many and one-to-one marketing.
pg. 2
, Click here- Nclex - Stuvia US
Ans: In a one to many approach to marketing each customer will have a very similar
experience with the marketing of a product, In a one one marketing approach it
involves being willing and able to change your behavior toward an individual
customer based on what the customer tells you and what else you know about that
customer.
What is Search Engine Optimization (SEO)?
Ans: Search engine optimization is the process of improving the quality and quantity
of website traffic to a website or a web page from search engines.
Understand what the dot-com bubble is, what is it's impact on businesses
Ans: The dotcom bubble was a rapid rise in U.S. technology stock equity valuations
fueled by investments in Internet-based companies in the late 1990s. The value of
equity markets grew exponentially during the dotcom bubble.
How are outbound and inbound marketing different?
Ans: Outbound marketing involves proactively reaching out to consumers to get
them interested in a product. By contrast, inbound marketing centers on creating and
distributing content that draws people into your website.
pg. 3
