Test Bank mi
Chapter 1: Digital Transformation Disrupts Companies, Competition, and Careers
mi mi mi mi mi mi mi m i
LocallyandGlobally
i
m i
m i
m
Multiple Choice mi
1. In the early stages of a startup like Uber, valuation is based heavily on the company’s
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
.
a. technology
b. present value mi
c. growth potential mi
d. assets
Answer: C mi
Difficulty:Medium
mi i
m
SectionReference: Opening Case
mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
2. is an easy-to-read, often single-page,real-time user interface, showing a graphical
mi mi mi mi mi mi mi mi mi mi
presentation of the current status and historical trends of an organization’s key performance
mi mi mi mi mi mi mi mi mi mi mi mi mi
indicators to enable instantaneous and informed decisions to be made.
mi mi mi mi mi mi mi mi mi mi
a. Predictions
b. Dashboards
c. Digital models mi
d. Real-timereports mi
Answer: B mi
Difficulty:Easy
mi i
m
Section Reference: Technology Mega Trends
mi mi mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Technology mi
1
,3. A top concern of well-established corporations, global financial institutions, born-on-the-
mi mi mi mi mi mi mi mi mi
Web retailers, and government agencies is how to design their digital business models in
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
order to do all of the following, except:
mi mi mi mi mi mi mi mi
a. Deliver an incredible customer experience mi mi mi mi
b. Improve profitability mi
c. Implement cloud computing mi mi
d. Increase market share mi mi
Answer: C mi
Difficulty:Medium
mi i
m
Section Reference: Disruptive Digital Business Models
mi m i mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Analytic skills mi mi
4. In the digital (online) space, there is a strong relationship between the quality of a firm's
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
, which in turn increases revenue. mi mi mi mi mi
a. mobile apps and business transactions mi mi mi mi
b. IoT capabilities and KPIs
mi mi mi
c. business model and marketing efforts mi mi mi mi
d. customer experience and loyalty mi mi mi
Answer: D mi
Difficulty:Hard
mi i
m
Section Reference: Disruptive Digital Business Models
mi m i mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
5. Market conditions and technological innovations that are propelling theexplosion of on-
m i mi mi mi mi mi mi mi mi mi mi
demand and shared services include all the following except:
mi mi mi mi mi mi mi mi mi
a. smartphone-connectedconsumers i
m
b. private data centers mi mi
c. simple and secure purchasing flows mi mi mi mi
d. location-basedservices mi
Answer: B mi
Difficulty:Medium
mi i
m
Section Reference: Doing Business in the On-Demand and Sharing Economy
mi m i mi mi mi mi mi mi mi
2
,Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi m i mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
6. is a company’s core strategy for making a profit. It defines the products and/or
mi mi mi mi mi mi mi mi mi mi mi mi mi
services it will sell, its target market, costs associated with doing business, and the
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
company’s ongoing plans for achieving its goals.
mi mi mi mi mi mi mi
a. Business model mi
b. Website
c. Data analytics mi
d. Technologystack m
i
Answer: A mi
Difficulty:Easy
mi i
m
Section Reference: Disruptive Digital Business Models
mi m i mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
7. Machine-to-machine (M2M) technology enablessensor-embeddedproducts to sharereliable mi mi mi mi mi mi mi mi
real-time data
mi . mi mi
a. over short distances mi mi
b. via radio signalsmi mi
c. using cloud services mi mi
d. via databases mi
Answer: B mi
Difficulty:Hard
mi i
m
Section Reference: Technology Mega Trends
mi m i mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Reflective thinking skills
mi mi mi
8. An estimated
mi mi % of big data are unstructured.
mi mi mi mi mi
a. 25 to 30 mi mi
b. 33 to 66 mi mi
c. 50 to 75 mi mi
d. 80 to 90 mi mi
3
, Answer: D mi
Difficulty:Medium
mi i
m
Section Reference: Technology Mega Trends
mi m i mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Reflective thinking skills
mi mi mi
9. All of the following are examples of the influence of social, mobile, analytics, and cloud
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
technologies except
mi . mi mi
a. Connections and feedback via social networks havechanged the balance of mi mi mi mi mi mi mi mi mi mi
influence. mi
b. Customers expect touse location-aware services,apps, alerts, socialnetworks, and mi mi mi mi mi mi mi mi mi mi
the latest digital capabilities at work and outside work.
mi mi mi mi mi mi mi mi mi
c. Customer loyalty and revenue growth depend on a business’ ability to offer mi mi mi mi mi mi mi mi mi mi mi
unique customer experiences that wow customers morethan competitors can.
mi mi mi mi mi mi mi mi mi mi
d. Consumers are less likely to trust tweets from ordinary people than mi mi mi mi mi mi mi mi mi mi
recommendations made by celebrity endorsements.
mi mi mi mi mi
Answer: D mi
Difficulty:Hard
mi i
m
SectionReference: Social–Mobile–Analytics–Cloud(SMAC) Model
mi m i mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Reflective thinking skills
mi mi mi
10. Which of the following guide the process of planning, acquiring, building, modifying, and
mi mi mi mi mi mi mi mi mi mi mi mi mi
interfacing with deployed IT resources in a single department within an organization?
mi mi mi mi mi mi mi mi mi mi mi mi
a. Legacy systems mi
b. IT architectures mi
c. Data analytics mi
d. Technologystack m
i
Answer: B mi
Difficulty:Hard
mi i
m
Section Reference: Introduction
mi m i
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
4
Chapter 1: Digital Transformation Disrupts Companies, Competition, and Careers
mi mi mi mi mi mi mi m i
LocallyandGlobally
i
m i
m i
m
Multiple Choice mi
1. In the early stages of a startup like Uber, valuation is based heavily on the company’s
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
.
a. technology
b. present value mi
c. growth potential mi
d. assets
Answer: C mi
Difficulty:Medium
mi i
m
SectionReference: Opening Case
mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
2. is an easy-to-read, often single-page,real-time user interface, showing a graphical
mi mi mi mi mi mi mi mi mi mi
presentation of the current status and historical trends of an organization’s key performance
mi mi mi mi mi mi mi mi mi mi mi mi mi
indicators to enable instantaneous and informed decisions to be made.
mi mi mi mi mi mi mi mi mi mi
a. Predictions
b. Dashboards
c. Digital models mi
d. Real-timereports mi
Answer: B mi
Difficulty:Easy
mi i
m
Section Reference: Technology Mega Trends
mi mi mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Technology mi
1
,3. A top concern of well-established corporations, global financial institutions, born-on-the-
mi mi mi mi mi mi mi mi mi
Web retailers, and government agencies is how to design their digital business models in
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
order to do all of the following, except:
mi mi mi mi mi mi mi mi
a. Deliver an incredible customer experience mi mi mi mi
b. Improve profitability mi
c. Implement cloud computing mi mi
d. Increase market share mi mi
Answer: C mi
Difficulty:Medium
mi i
m
Section Reference: Disruptive Digital Business Models
mi m i mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Analytic skills mi mi
4. In the digital (online) space, there is a strong relationship between the quality of a firm's
mi mi mi mi mi mi mi mi mi mi mi mi mi mi mi
, which in turn increases revenue. mi mi mi mi mi
a. mobile apps and business transactions mi mi mi mi
b. IoT capabilities and KPIs
mi mi mi
c. business model and marketing efforts mi mi mi mi
d. customer experience and loyalty mi mi mi
Answer: D mi
Difficulty:Hard
mi i
m
Section Reference: Disruptive Digital Business Models
mi m i mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
5. Market conditions and technological innovations that are propelling theexplosion of on-
m i mi mi mi mi mi mi mi mi mi mi
demand and shared services include all the following except:
mi mi mi mi mi mi mi mi mi
a. smartphone-connectedconsumers i
m
b. private data centers mi mi
c. simple and secure purchasing flows mi mi mi mi
d. location-basedservices mi
Answer: B mi
Difficulty:Medium
mi i
m
Section Reference: Doing Business in the On-Demand and Sharing Economy
mi m i mi mi mi mi mi mi mi
2
,Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi m i mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
6. is a company’s core strategy for making a profit. It defines the products and/or
mi mi mi mi mi mi mi mi mi mi mi mi mi
services it will sell, its target market, costs associated with doing business, and the
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
company’s ongoing plans for achieving its goals.
mi mi mi mi mi mi mi
a. Business model mi
b. Website
c. Data analytics mi
d. Technologystack m
i
Answer: A mi
Difficulty:Easy
mi i
m
Section Reference: Disruptive Digital Business Models
mi m i mi mi mi
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
7. Machine-to-machine (M2M) technology enablessensor-embeddedproducts to sharereliable mi mi mi mi mi mi mi mi
real-time data
mi . mi mi
a. over short distances mi mi
b. via radio signalsmi mi
c. using cloud services mi mi
d. via databases mi
Answer: B mi
Difficulty:Hard
mi i
m
Section Reference: Technology Mega Trends
mi m i mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Reflective thinking skills
mi mi mi
8. An estimated
mi mi % of big data are unstructured.
mi mi mi mi mi
a. 25 to 30 mi mi
b. 33 to 66 mi mi
c. 50 to 75 mi mi
d. 80 to 90 mi mi
3
, Answer: D mi
Difficulty:Medium
mi i
m
Section Reference: Technology Mega Trends
mi m i mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Reflective thinking skills
mi mi mi
9. All of the following are examples of the influence of social, mobile, analytics, and cloud
mi mi mi mi mi mi mi mi mi mi mi mi mi mi
technologies except
mi . mi mi
a. Connections and feedback via social networks havechanged the balance of mi mi mi mi mi mi mi mi mi mi
influence. mi
b. Customers expect touse location-aware services,apps, alerts, socialnetworks, and mi mi mi mi mi mi mi mi mi mi
the latest digital capabilities at work and outside work.
mi mi mi mi mi mi mi mi mi
c. Customer loyalty and revenue growth depend on a business’ ability to offer mi mi mi mi mi mi mi mi mi mi mi
unique customer experiences that wow customers morethan competitors can.
mi mi mi mi mi mi mi mi mi mi
d. Consumers are less likely to trust tweets from ordinary people than mi mi mi mi mi mi mi mi mi mi
recommendations made by celebrity endorsements.
mi mi mi mi mi
Answer: D mi
Difficulty:Hard
mi i
m
SectionReference: Social–Mobile–Analytics–Cloud(SMAC) Model
mi m i mi mi
Learning Objective: Describe how IT is disrupting the way that companies operate, the IT
mi mi mi mi mi mi mi mi mi mi mi mi mi
megatrends that are drivingorganizational performance, growth, and sustainability and how
mi mi mi mi mi mi mi mi mi mi mi
COVID-19 is accelerating digital transformation.
mi mi mi mi mi
AACSB: Reflective thinking skills
mi mi mi
10. Which of the following guide the process of planning, acquiring, building, modifying, and
mi mi mi mi mi mi mi mi mi mi mi mi mi
interfacing with deployed IT resources in a single department within an organization?
mi mi mi mi mi mi mi mi mi mi mi mi
a. Legacy systems mi
b. IT architectures mi
c. Data analytics mi
d. Technologystack m
i
Answer: B mi
Difficulty:Hard
mi i
m
Section Reference: Introduction
mi m i
Learning Objective: Define the differences between the on-demand and sharing economies and the six
mi mi mi mi mi mi mi mi mi mi mi mi mi
business objectives IT should focus on to enhance organizational performance, growth, and
mi mi mi mi mi mi mi mi mi mi mi mi
sustainability.
mi
AACSB: Technology mi
4
