UO MKTG 435 Midterm Study Guide
Types of Marketing Stimuli - correct answer Perceptual Organization, Bias for the
whole
Perceptual Organization - correct answer Orientation of Cons on ad makes a
dinosaur mouth and sparks our memory to think it would taste really good (Blue Bunny Ice Cream Ad)
Bias for the whole - correct answer $100 feel like more than 5, $20 bills. $100 spent
slowly and $20s spent faster
Consumer Inference - correct answer Fancy writing on wine bottle, makes it seem
more expensive (product attributes, country of origin, package design)
Enhance attention through - correct answer Personally relevant, pleasant, surprising,
easy to process
Why do we categorize information - correct answer taxonomic, goal-derived, why
consumers differ in their knowledge
Types of Marketing Stimuli - correct answer Perceptual Organization, Bias for the
whole
Perceptual Organization - correct answer Orientation of Cons on ad makes a
dinosaur mouth and sparks our memory to think it would taste really good (Blue Bunny Ice Cream Ad)
Bias for the whole - correct answer $100 feel like more than 5, $20 bills. $100 spent
slowly and $20s spent faster
Consumer Inference - correct answer Fancy writing on wine bottle, makes it seem
more expensive (product attributes, country of origin, package design)
Enhance attention through - correct answer Personally relevant, pleasant, surprising,
easy to process
Why do we categorize information - correct answer taxonomic, goal-derived, why
consumers differ in their knowledge
