COM3706
Assignment 3 Semester 1 2025
Unique Number:
Due Date: May 2025
TABLE OF CONTENTS
1. INTRODUCTION ................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE ............................................ 4
3. SUBPROBLEMS.................................................................................................... 5
3.1. Theme Identification ........................................................................................ 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW.......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool .............................................. 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7
4.4 Challenges and Opportunities........................................................................... 7
5. THEORETICAL FRAMEWORK ............................................................................. 8
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE............................................. 4
3. SUBPROBLEMS .................................................................................................... 5
3.1. Theme Identification ......................................................................................... 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW .......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool ............................................... 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7
4.4 Challenges and Opportunities ........................................................................... 7
5. THEORETICAL FRAMEWORK.............................................................................. 8
5.1 History and Key Scholars .................................................................................. 8
5.2 Definition ........................................................................................................... 8
5.3 Key Tenets ........................................................................................................ 8
5.4 Arguments......................................................................................................... 8
6. RESEARCH DESIGN............................................................................................. 9
6.1 Characteristics of Qualitative and Quantitative Research ................................. 9
6.2 Mixed-Methods Justification .............................................................................. 9
6.3 Data Collection Method and Process .............................................................. 10
6.4 Target and Accessible Population ................................................................... 10
6.5 Sample Size and Unit of Analysis ................................................................... 10
6.6 Data Analysis Method ..................................................................................... 10
7.1 Statistical Analysis of Audience Engagement (Subproblem 3: Engagement
Metrics) ................................................................................................................. 11
7.3 How Audiences Respond to SAfm‘s Posts (Subproblem 2: Audience
Sentiment)............................................................................................................. 12
7.5 Dominant Themes on SAfm‘s Facebook Page (Subproblem 1: Theme
Identification)......................................................................................................... 12
7.6 Content That Engages the Audience Most (Subproblem 5: Content Strategy
and Audience Retention) ...................................................................................... 13
7.7 Investigating Optimal Use of Social Media (Subproblem 4: Interactive
Features)............................................................................................................... 14
, For additional support +27 81 278 3372
8. DISCUSSION OF THE FINDINGS ....................................................................... 15
9. LIMITATIONS OF THE STUDY ........................................................................... 15
10. ETHICAL CONSIDERATIONS ........................................................................... 16
11. CONCLUSION ................................................................................................... 16
12. REFERENCE ..................................................................................................... 17
Assignment 3 Semester 1 2025
Unique Number:
Due Date: May 2025
TABLE OF CONTENTS
1. INTRODUCTION ................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE ............................................ 4
3. SUBPROBLEMS.................................................................................................... 5
3.1. Theme Identification ........................................................................................ 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW.......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool .............................................. 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7
4.4 Challenges and Opportunities........................................................................... 7
5. THEORETICAL FRAMEWORK ............................................................................. 8
DISCLAIMER & TERMS OF USE
Educational Aid: These study notes are intended to be used as educational resources and should not be seen as a
replacement for individual research, critical analysis, or professional consultation. Students are encouraged to perform
their own research and seek advice from their instructors or academic advisors for specific assignment guidelines.
Personal Responsibility: While every effort has been made to ensure the accuracy and reliability of the information in
these study notes, the seller does not guarantee the completeness or correctness of all content. The buyer is
responsible for verifying the accuracy of the information and exercising their own judgment when applying it to their
assignments.
Academic Integrity: It is essential for students to maintain academic integrity and follow their institution's policies
regarding plagiarism, citation, and referencing. These study notes should be used as learning tools and sources of
inspiration. Any direct reproduction of the content without proper citation and acknowledgment may be considered
academic misconduct.
Limited Liability: The seller shall not be liable for any direct or indirect damages, losses, or consequences arising from
the use of these notes. This includes, but is not limited to, poor academic performance, penalties, or any other negative
consequences resulting from the application or misuse of the information provided.
, For additional support +27 81 278 3372
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH PROBLEM STATEMENT/MAIN ISSUE............................................. 4
3. SUBPROBLEMS .................................................................................................... 5
3.1. Theme Identification ......................................................................................... 5
3.2. Audience Sentiment ......................................................................................... 5
3.3. Engagement Metrics ........................................................................................ 5
3.4. Interactive Feature ........................................................................................... 5
3.5. Content Strategy and Audience Retention ....................................................... 5
4. LITERATURE REVIEW .......................................................................................... 6
4.1 Social Media as an Audience Engagement Tool ............................................... 6
4.2 Real-Time Interaction and Feedback ................................................................ 6
4.3 Diversifying Content and Audience Segments .................................................. 7
4.4 Challenges and Opportunities ........................................................................... 7
5. THEORETICAL FRAMEWORK.............................................................................. 8
5.1 History and Key Scholars .................................................................................. 8
5.2 Definition ........................................................................................................... 8
5.3 Key Tenets ........................................................................................................ 8
5.4 Arguments......................................................................................................... 8
6. RESEARCH DESIGN............................................................................................. 9
6.1 Characteristics of Qualitative and Quantitative Research ................................. 9
6.2 Mixed-Methods Justification .............................................................................. 9
6.3 Data Collection Method and Process .............................................................. 10
6.4 Target and Accessible Population ................................................................... 10
6.5 Sample Size and Unit of Analysis ................................................................... 10
6.6 Data Analysis Method ..................................................................................... 10
7.1 Statistical Analysis of Audience Engagement (Subproblem 3: Engagement
Metrics) ................................................................................................................. 11
7.3 How Audiences Respond to SAfm‘s Posts (Subproblem 2: Audience
Sentiment)............................................................................................................. 12
7.5 Dominant Themes on SAfm‘s Facebook Page (Subproblem 1: Theme
Identification)......................................................................................................... 12
7.6 Content That Engages the Audience Most (Subproblem 5: Content Strategy
and Audience Retention) ...................................................................................... 13
7.7 Investigating Optimal Use of Social Media (Subproblem 4: Interactive
Features)............................................................................................................... 14
, For additional support +27 81 278 3372
8. DISCUSSION OF THE FINDINGS ....................................................................... 15
9. LIMITATIONS OF THE STUDY ........................................................................... 15
10. ETHICAL CONSIDERATIONS ........................................................................... 16
11. CONCLUSION ................................................................................................... 16
12. REFERENCE ..................................................................................................... 17
